OUR BLOG
DIGITAL PR INSIGHTS
OUTREACH
Why the Follow-Up Email Is One of Digital PR's Most Underrated Strategies
A follow-up shouldn’t be an afterthought – done right, it’s a second opportunity to pitch your story and gain coverage
RESOURCES
Digital PR Learning Resources You May Have Missed From September
Last month we found 36 learning resources that you should check out if you work in Digital PR
STRATEGY
The Real Reason AI Search Is Rewriting PR Strategy
AI search didn't change what good PR looks like. It just made it impossible to fake
CAMPAIGNS
The Best Halloween PR Campaigns (2026 Update)
A roundup of 28 of my favourite Halloween themed PR campaigns
SEO, STRATEGY
Why You Should Be Telling Your Digital PR Clients to Build Author Profiles
Why you should be telling your digital PR clients to build author profiles
IDEATION
5 Ways To Level Up Your Ideation Process
5 ways to level up your ideation process to create strong ideas and unlock the best potential from your team
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RESOURCES
Digital PR Learning Resources You May Have Missed From August
Last month we found 33 learning resources that you should check out if you work in Digital PR
OUTREACH
How To Do Digital PR Outreach in Ireland
The UK approach to Digital PR won’t always work in Ireland. Here’s what does.
GENERAL, IDEATION
How to Build an AI-Powered Newsjacking Radar (Without Losing Editorial Judgment)
A practical system for scheduling AI tools to catch breaking news, Google Trends breakouts, and journalist requests, then pulling it all into one ranked daily briefing you can act on in minutes.
