OUR BLOG
DIGITAL PR INSIGHTS
STRATEGY
How Content Amplifies PR Campaigns to Drive Search & AI Visibility
Why standalone PR spikes aren't enough anymore, and how anchoring your campaigns in expert content and smart paid media is the secret to securing long-term AI and search visibility
IDEATION
Using Reddit to Level Up Our Ideation Sessions
Learn how to use Reddit to uncover relevant themes, trending topics, audience pain points and insights to inform your clients' PR and marketing strategy
RESOURCES
Digital PR Learning Resources You May Have Missed From March
Last month we found 58 learning resources that you should check out if you work in Digital PR.
OUTREACH, STRATEGY, DATA
How the Digital PR Industry is Using AI
I talked to the Digital PR community to find out what they're using AI for to make their jobs easier and more productive
REPORTING, STRATEGY
Why marketers are moving from website traffic KPIs to focus on brand perception
As AI changes how people search and discover brands, we must measure success through brand perception, authority and visibility, rather than just website traffic
STRATEGY
Why Campaign-Led PR Is the Strategic Choice
Why a campaign-led PR strategy should replace one-off press moments with multi-channel narratives that build brand authority, strengthen search visibility and drive measurable impact
RESOURCES
Digital PR Learning Resources You May Have Missed From February
Last month we found 42 learning resources that you should check out if you work in Digital PR
CAMPAIGNS, OUTREACH
The rise of the fake expert: How to remain authentic in an inbox of fakes
While AI-generated personas might offer a shortcut to securing PR coverage, this deceptive tactic risks severe reputational damage, legal consequences, and a total loss of trust with journalists
INSIGHTS, STRATEGY
Five Key Digital PR Shifts for Travel Brands in 2026
New report uncovers how to stay ahead of the curve in the travel industry to compete in this increasingly competitive, fast-moving environment
