OUR BLOG
DIGITAL PR INSIGHTS
OUTREACH, STRATEGY
Your Digital PR Campaign Flopped. What Should You Do Next?
Learn how to diagnose an underperforming Digital PR campaign, test meaningful changes and decide when it’s time to move on.
RESOURCES
Digital PR Learning Resources You May Have Missed From June & July
In the last two months we found 82 learning resources that you should check out if you work in Digital PR.
OUTREACH, GENERAL
The UK PR Playbook for Getting Real Coverage from an Ex Journalist
I spent years on news desks deciding what got published and what got binned. Here's everything I wish PRs had known, before I stepped over the fence to join them…
STRATEGY, DATA, OUTREACH
Your Digital PR Team Lacks Editorial Judgment
As AI gives Digital PR teams access to more data and ideas than ever, editorial judgment is the most valuable skill to hone
STRATEGY
How to use Digital PR to boost your brand’s LLM visibility
Explore the ways digital PR can help you measure and boost your client’s visibility across LLM platforms
RESOURCES
Digital PR Learning Resources You May Have Missed From May
Last month we found 49 learning resources that you should check out if you work in Digital PR
RESOURCES
Digital PR Learning Resources You May Have Missed From April
Last month we found 38 learning resources that you should check out if you work in Digital PR
STRATEGY
How Content Amplifies PR Campaigns to Drive Search & AI Visibility
Why standalone PR spikes aren't enough anymore, and how anchoring your campaigns in expert content and smart paid media is the secret to securing long-term AI and search visibility
IDEATION
Using Reddit to Level Up Our Ideation Sessions
Learn how to use Reddit to uncover relevant themes, trending topics, audience pain points and insights to inform your clients' PR and marketing strategy
