OUR SERVICES
HOW WE CAN HELP
OVERVIEW
My bespoke Digital PR Strategy Audits help you to integrate your SEO and Digital PR objectives. My audits provide you with a clear and concise overview of how your backlink profile compares against competitors, along with actionable insights to help you establish topical authority in the right areas, and create the type of content capable of earning links from sites that will have the most impact on your SEO performance.
STRATEGY AUDITS
OVERVIEW
My skillset is a unique one in that I have multiple years of experience managing teams and projects, not just in Digital PR roles, but in SEO roles too. Which puts me in the unique position of having both PR and SEO expertise to help teams enhance their Digital PR activity in a way that will also impact your SEO performance. I have six main areas of training that I provide but I’m happy to also offer bespoke sessions to fit your individual needs.
TRAINING
OVERVIEW
Struggling to prove the value of your Digital PR activity to key stakeholders? I’ll help you create custom reporting dashboards and show you how to report on your Digital PR activity, going well beyond just the number of coverage your campaigns have earned, allowing you to show the commercial impact of Digital PR on traffic and sales.
REPORTING
OVERVIEW
Need help sourcing interesting datasets for your campaigns, collecting data or applying insightful analysis to pull out those stories that will make your campaign a hit? I’m a massive data nerd so I love digging through datasets, and also have the experience of knowing and understanding what Journalists are looking for from stories to help you find not just interesting insights, but ones capable of landing coverage.
CAMPAIGNS
OVERVIEW
Not sure what topics you should be creating content around for your Digital PR campaigns? I’ll provide you with insights on what topics have the most interest and demand from both a search interest and a media demand point of view, as well as detailed analysis on the content strategy that your top competitors are utilising for link building success.
CONTENT STRATEGY
