RESOURCES

THE DIGITAL PR LIBRARY

RESOURCE LIBRARY

Looking to expand on your Digital PR knowledge? Our Digital PR library aims to round up some of the best learning resources on the internet that will help you become a Digital PR expert.

To use the resource library, simply use the filters by tags button to select the topic that you want to learn more about. From there, the table will update to show you a list of learning resources in a variety of formats including blog posts, podcasts, webinars and more that are related to your chosen topic. Since the library has become quite large, we've also selected a small number of resources from each category as "Featured" resources to help guide you on where to start.

TITLE	PUBLICATION	FEATURED
Coming up with creative ideas and how to plan for your next ideation session	Hallam
How to find journalists to cover your digital PR campaign	JournoFinder
10 Best HARO & Connectively Alternatives (Since it Shut Down)	BuzzStream	✔
9 Proven Ways To Build Links During Christmas & New Year	NOVOS
How To Protect Yourself From A Negative News Cycle	All You Can E-E-A-T
How to Write a Media Pitch: Examples & Template	PR Newswire
5 Data Sources to Supercharge Your 2025 Digital PR Campaigns	NOVOS
A stress free guide to handling client demands over the holidays	PRMoment
Why media intros should never be skipped	LinkedIn
Owning In-House Digital PR - BuzzStream Podcast w/ Victoria Schmid	BuzzStream Podcast
How to Earn Coverage - BuzzStream Podcast w/ Peter Shankman	BuzzStream Podcast
My Digital PR Wishlist for 2025	Digital PR Tips
How Digital PRs Have Changed Their Strategy in 2024	Digital PR Tips	✔
My Favourite Christmas Campaigns	Digital PR Tips
The top 50 creative brand marketing campaigns of 2024	Famous Campaigns	✔
PR Trends 2025 Report	Prowly
How to Create a Winning Link Building Plan in 2025 (That Actually Works)	FatJoe
How I TRIPLED Organic Traffic in 12 Months By Focusing on Value, Not Search	BuzzStream
How to Secure Last-Minute Christmas Press Coverage for Your eCommerce Brand	The PR Insider
A Beginner’s Guide to Digital PR	Correct Digital
How Propellernet’s Digital PR Team Turned Data into Viral News in 2024	Propellernet
How to Get The Most Out of Your Marketing Agency in 2025 - LoftTalk Webinar w/ Nina Edwards & Beth Crowe	LoftTalk
Reactive wrap-up: 24 reactive campaigns we wish we’d thought of in 2024	Distinctly
The Power of Storytelling in Digital PR: Tips and Techniques	Studiohawk
Comms professionals’ predictions for AI in 2025	PR Daily
Where Do #Journorequests Come From [Data Study]	BuzzStream
25 PR & Communications Trends for 2025	Vuelio
The Impact of Digital PR on SEO	NOVOS
The State of Digital Agencies 2024	The New Leader
6 Digital PR Trends To Watch in 2025	NOVOS
24 Blogs From 2024 That Digital PRs Should Read	Digital PR Tips	✔
Digital PRs Share Their Favourite Campaigns From 2024	Digital PR Tips	✔
Expert Predictions For Journalism In 2025	TechRound
Why Link Building Will Look Radically Different in 2025	BuzzStream
What is Reactive PR and How Does it Differ from Proactive PR?	BuzzStream
Digitaloft’s SEO, Content & Digital PR Predictions for 2025	Digitaloft
Reactive Digital PR: What is it & how do you do it?	Root Digital	✔
10 HARO Alternatives To Score Real Media Backlinks in 2025	editorial.link
Original Research as a PR Superpower - Digital PR Explained Podcast w/ Liz Weir	Digital PR Explained Podcast
How to do your own digital PR on a budget	JournoFinder
Maximising Digital PR Success This Festive Season - LoftTalk Webinar w/ Millie White	LoftTalk
High Flyers PR Course	High Flyers PR Course
4 Digital PR tips for Black Friday	Impression
How To Elevate Your Pitch	Kaizen
How To Create a Digital PR and SEO Strategy for Maximum Brand Impact	Victorious
Pitching Expert Reactions to Trending News: A Guide To Newsjacking - Digital PR Explained Podcast	Digital PR Explained Podcast
Making the Most of Substacks for PR: Tips on Subscribing and Pitching - Digital PR Explained Podcast	Digital PR Explained Podcast
The Tabloid Technique: How to Easily Land Local Links With Digital PR	ahrefs	✔
How To Get Press Coverage This Christmas - Eight Essential Tips	WPR Agency	✔
Journalist Requests: How to Find Them and Respond for Coverage	BuzzStream
Pitch Perfect: Quality Over Quantity Wins in Digital PR	seoplus+
Utilising Data To Bring PR To Life Part 1	Work PR
Utilising Data To Bring PR To Life Part 2	Work PR	✔
How To Stay Ahead of the Latest Trends and Insights in Digital PR	The PR Insider	✔
How To Master Digital PR in Australia	The PR Insider
Learn how to supercharge your AI Digital PR strategy (Whitepaper)	Distinctly
How to tailor reactive strategies to suit your industry	Distinctly	✔
How to Get Results with DPR Around Black Friday & Cyber Monday	NOVOS
3 Reasons Your eCommerce Business Needs Brand PR	NOVOS
Building Your Digital PR Toolkit: Expert Tactics - BuzzStream Podcast w/ Olivia Lott	Buzzstream Podcast
Regional Differences - Mastering Digital PR in Spain and LatAm - Linking Out Loud Podcast w/ Laura Miguez	Linking Out Loud Podcast
What is Digital PR - The Digital Marketing Podcast w/ Jane Hunt	Target Internet
How PR Can Influence All Parts of the Funnel - Not Just Brand - Marketing The World Podcast w/ Natasha Hill	Marketing The World Podcast
The most overused words in AI written pitches	LinkedIn	✔
Where does digital PR fit in a broader brand strategy? - Linking Out Loud Podcast w/ Stephen Kenwright	Linking Out Loud Podcast	✔
Choosing the right digital PR strategy for your client - Linking Out Loud Podcast w/ Thea Chippendale	Linking Out Loud Podcast
Four ways you can effectively repitch a campaign	LinkedIn	✔
The Best Newsletters to subscribe to if you work in Digital PR	Digital PR Tips	✔
How to find experts for you Digital PR campaigns	Digital PR Tips
Knuckleballs, or why we are applying more creativity to Digital PR in 2025	LinkedIn
19 Best PR Newsletters That Deserve A Spot In Your Inbox	BuzzStream
How To Get Ahead As A PR Newbie	Jessica Pardoe	✔
How to Navigate Digital PR in Germany and Create Digital PR Campaigns That Get Coverage	The PR Insider	✔
Digital PR vs Traditional PR: Why They Should Work Together	BuzzStream
Digital PR: The Ultimate Guide for 2025	Dygence	✔
What you can do in December if you don’t have a Christmas PR story ready to go	LinkedIn	✔
15 Statistics Page Examples That Have Earned 8,000 Links From 4,300 Referring Domains	Digitaloft	✔
The art of communicating with journalists: How to get your campaigns to cut through the noise	Distinctly
3 ways PR pros can strengthen relationships with journalists to improve their media relations strategy	Muck Rack
How To Use Bluesky To Build A Media List	Digital PR Tips
Should PR Pros be SEO Experts? How SEO and Digital PR Are Evolving Together - Linking Out Loud Podcast w/ Isa Lavahun	Linking Out Loud Podcast
Reimagining Hero Content - BuzzStream Podcast w/ Amber Carnegie	Buzzstream Podcast
5 things that have changed and 5 things that haven’t changed in the Daily Mail Newsroom over the last 20 years	LinkedIn	✔
How To Master Digital PR in Spain	The PR Insider
Is B2B PR Really Harder than B2C PR?	Repeat Digital
Digital PR for healthcare businesses in France	Distinctly
Digital PR Examples: 30+ Surveys That Earned Backlinks and Fueled SEO Success for Brands	Trust Signals Marketing
Five tips that have helped me land links in tier-one American titles	LinkedIn
Why most Digital PR campaigns are missed opportunities	LinkedIn
The emotional drivers behind successful digital PR campaigns	LinkedIn
Successful Digital PR in Australia - BuzzStream Podcast w/ Ellie Sumner	Buzzstream Podcast
Insights From brightonSEO 2024 - How to Evaluate the Value of a Link	Page One Power
Data-Driven Lessons from 12+ Years of Content-Led SEO - brightonSEO San Diego 2024	Ross Hudgens brightonSEO San Diego 2024 Slides
How to get hundreds of organic backlinks through statistics link building - brightonSEO San Diego 2024	Roni Shehy brightonSEO San Diego 2024 Slides
What is Link Bait? A Guide [+Real Examples]	editorial.link
Putting The Expertise in EEAT For Digital PR	Reflect Digital
How To Talk About Mental Health At Work	Digitaloft	✔
Here are 10 things to include in your PR idea pitch to senior stakeholders (and get it approved)	LinkedIn
How To Fix Boring Figures	LinkedIn
Looking to land gift guides and product PR in the lead-up to Christmas? Here’s what works for me, year in year out	LinkedIn	✔
Mental Health Check: The Importance of Stepping Away from the News Agenda	LinkedIn
Journalism in France: Learnings from the other side	Distinctly
“My boss was nasty and cold. I ended up turning to drink”: Unmasking the ‘toxic’ experiences at some Northern agencies	Prolific North
How to Create PR Campaigns for iGaming Brands	The PR Insider	✔
Digital PR Link Building: Strategies, Examples and Tips	Siege Media	✔
Digital PR Experiment: How to double your email open rates	LinkedIn
How Agencies Can Help PR Graduates Bridge the Skills Gap and Transition Smoothly into Their Careers	The PR Insider
How to Talk to Your Clients About Quality Links vs Quantity in Digital PR and Deliver Better SEO Results	The PR Insider	✔
How SEO Can Capture Demand You Create Elsewhere	ahrefs	✔
6 steps to using gamification in PR: Engaging audiences with interactive campaigns	Agility PR
Steal our top performing pitch template	LinkedIn
What Is Evergreen PR?	Motive PR
AI Revolution: How Digital PRs can navigate an ever-changing industry	The PR Insider
How To Write The Perfect Press Release In the Age of Clickbait Without Being Misleading	Digital PR Lab
How To Craft More Impactful Digital PR Headlines Based On Real Data	Digital PR Lab
8 PR Report Examples & Templates to Bookmark for Inspiration	ahrefs	✔
A guide to building the perfect media list	NOVOS	✔
How Ahrefs’ Best Bootstrapped Backlink Builders Got Their Links	Buzzstream
How to build a successful Digital PR Strategy?	Level Fifty
Using novel methodologies to gain international coverage	Distinctly
Maximising Digital PR with Data Insights	press farm
What Is A Good Link?	Bulldog Digital Media
5 Insights into International Digital PR	Kaizen
Quantity vs Quality of Links: What’s More Important in Digital PR?	SEO Works
The Anatomy of an Effective Outreach Email for Digital PR	LinkedIn
How To Optimise Your Campaign's Landing Page For Sales	Digital PR Tips
An AI tool that helps you visualise a publication's coverage in seconds	LinkedIn
The Art of Re-Pitching Digital PR Campaigns - Buzzstream Podcast / Bekki Ramsay	Buzzstream Podcast
Freelance PR & Building The PR Insider - Buzzstream Podcast w/ Thea Chippendale	Buzzstream Podcast
Stop and Celebrate - The Role of Self-Care and Wins in PR - Digital PR Explained Podcast	Digital PR Explained Podcast
Media Embargoes Explained- A PR Pro’s Guide to Getting It Right	Propel
Why affiliate links are still important for your brand	NOVOS	✔
The Steps You Need to Take When Doing Digital PR in the U.S. Market	NOVOS
10 tips to adapt your PR strategy for Black Friday	Wolfenden	✔
Link Building: The Backlink Quality Vs Quantity Debate	Bottle
When are the Journalists Most Responsive	Propel
How I Come Up With Digital PR Ideas (With Examples)	FatJoe	✔
How to use data analysis for PR campaigns (and our favourite tools for it)	Verve Search	✔
Should I quit my job to set up a business: Part 1	Born or Made
Should I quit my job to set up a business: Part 2	Born or Made
Should I set up a business alone or with a partner?	Born or Made
How Do I Get My First Client?	Born or Made
Will running a business make me rich?	Born or Made
Should I get investment?	Born or Made
Edu Backlinks: 10 Proven Tactics to Get Them	editorial.link
Digital PR for Startups in Canada: Essential Growth Strategies	Faulhaber
How the Olympics brutally demonstrated that virality doesn’t equal successful PR	PRmoment
How to approach international outreach for digital PR campaigns	Verve Search
12 Link Builders Share Strategies That Work in 2024	ahrefs
How to Adapt Your Digital PR Strategies to Enhance E-E-A-T	Digitaloft
30 Things All Digital PRs Need to Know in 2024	Digitaloft	✔
The Do’s and Don’ts of Nailing Halloween Digital PR	Search etc.	✔
5 ways to impress a new digital PR client from the get-go	LinkedIn	✔
How to make your brainstorms inclusive to different ways of thinking	LinkedIn	✔
How to become an ace at newsjacking (to help your B2B brand become king)	The Drum
How TikTok can enhance your Digital PR efforts	NOVOS	✔
‘The industry needs to start asking hard questions’: Marketers on battling burnout	The Drum
When brands shouldn't jump on popular culture trends: How to avoid the pitfalls of trend chasing	Bottle	✔
A Step-by-Step Guide on How To Build Gov.uk and Ac.uk Links	The PR Insider	✔
How to Make Your Data-Led PR Campaign Stand Out in the US	The PR Insider
How Many Links Will My PR Campaign Get?	Repeat Digital	✔
Things to consider to determine if your idea is relevant to your client	LinkedIn	✔
Digital PR for Charities – 7 Experts Reveal Their Favourite Campaigns	Screaming Frog
Making a ‘Boring’ Brand Interesting: How A Dull Subject Can Be Made Newsworthy	Prowly	✔
How to Use Newsjacking for Big Links and Coverage in 2024	Buzzstream	✔
9 Successful PR Campaign Examples, According to the Data	ahrefs	✔
Link Building vs. Digital PR: Dispelling the Myths and Misconceptions	The Upper Ranks
How to Pitch Journalists in 2024 (According to Journalists)	Buzzstream
5 Winning Tactics For Digital PR During an Election	Buzzstream
Earning Media - Buzzstream Podcast w/ Britt Klontz & Jaclyn Lambert	Buzzstream Podcast
Creative Content That Works - Buzzstream Podcast w/ Darren Kingman	Buzzstream Podcast	✔
Digital PR on a Low Budget - Buzzstream Podcast w/ Amelia Selby	Buzzstream Podcast
International Digital PR Tips for Success - Buzzstream Podcast w/ Hana Montgomery	Buzzstream Podcast
Pitching holiday gift guides: What PR pros need to know	Muck Rack
Inspect Canonical Chrome Extension	Inspect Canonical	✔
Instant Data Scraper Chrome Extension	Instant Data Scraper	✔
Link Klipper Chrome Extension	Link Klipper	✔
NoFollow Chrome Extension	NoFollow	✔
Link Prospecting Guide with Real Examples	editorial.link	✔
Understanding the role of user research within content strategy	Distinctly
Handy tips for PRs feeling rejection dejection	PRmoment
You’ve been pitching the same story for weeks and have zero coverage. Here's what you can do	LinkedIn
How to be a great PR, according to a Journalist	Twitter
The power of reangling ‘old’ campaigns	LinkedIn
How to add some spice to your Digital PR follow-up emails that will convince journalists to run the story	LinkedIn
5 Essential Steps to Start a Successful PR Career Without a Degree	The PR Insider	✔
How to build a media list for PR	Motive PR
How to Develop a PR Strategy for A Charity	The PR Insider
How to Find Journalists to Cover Your Story	Buzzstream	✔
Why Being Experts for Journalists is Gold	Reflect Digital	✔
Why are data stories PR gold?	Bottle PR	✔
9 Best Media Databases Reviewed By Our Experts	Buzzstream	✔
Understanding Traditional vs Digital PR - Buzzstream Podcast w/ Georgia Gadsby March	Buzzstream Podcast
How the UK’s little known laws can be turned into earned media coverage	Bottle PR	✔
How to Measure & Report on The Relevance of Links - LoftTalk Webinar w/ James Brockbank & Amy Irvine	LoftTalk
Your Step-by-Step Guide to Launching a Successful Marketing Career: Essential Advice for Students and New Grads	The PR Insider
Digital PR in Germany - The Digital PR Podcast w/ Lena Thees	The Digital PR Podcast
What's the difference between Proactive and Reactive Digital PR	Kaizen
How Does Digital PR Impact Keyword Rankings	Motive PR
18 Link Building Mistakes to Avoid in 2024	editorial.link