RESOURCES

THE DIGITAL PR LIBRARY

RESOURCE LIBRARY

Looking to expand on your Digital PR knowledge? Our Digital PR library aims to round up some of the best learning resources on the internet that will help you become a Digital PR expert.

To use the resource library, simply use the filters by tags button to select the topic that you want to learn more about. From there, the table will update to show you a list of learning resources in a variety of formats including blog posts, podcasts, webinars and more that are related to your chosen topic. Since the library has become quite large, we've also selected a small number of resources from each category as "Featured" resources to help guide you on where to start.

TITLE	PUBLICATION	FEATURED
2025 State of the Media Report	Cision
Digital PR Resources - Essential Resources for PR Professionals	Sourcee	✔
How Much Does Digital PR Cost in 2025? (Survey)	BuzzStream
The Death of the Press Release? Why Your PR Campaign Isn’t Getting The Results You Want	Tribera
How to Manage PR Client Expectations	Cision
When it’s OK to use AI - and when it’s not	Get Featured
What “Expert” Really Means to a Journalist in the Age of Fake AI Voices	JBH
Digital PR: Extinction or Distinction?	JBH
Writing is Thinking	Neomam
How Visual Storytelling Turns Digital PR Campaigns Into Link-Building Powerhouses	Go Fish Digital
How you can make sure your clients stand out in an ai-ridden expert commentary crowd	LinkedIn
If you are struggling to think of campaign ideas for clients, use search parameters	LinkedIn
If I'm getting really stuck with building a media list, especially outside of the UK, this is what I do	LinkedIn
How to Survive and Thrive in Digital PR in the GEO Era - BuzzStream Podcast w/ Kelsey Libert	BuzzStream Podcast
Why SEO, PR, and Content Must Finally Work Together - BuzzStream Podcast w/ Tamara Sykes	BuzzStream Podcast
Can AI Mode Find Email Addresses? (A Study of 500 Journalists)	BuzzStream
85.5% of AI Search Results Reference Earned Media: Here’s What That Means for Your Brand	Lem-Uhn
Best Halloween digital PR and marketing campaigns	Motive PR
My perfect boss would...' PR pros reveal their ideal leaders	PRMoment
The Most-Used Prompts For AI Videos and Images	Kapwing
PR Planning Guide: 4 Expert Tips for 2026	Cision
If I was starting my career in pr, these are the Google Chrome extensions I'd download instantly	LinkedIn
Backlink gaps are only worth their weight in gold if they're analysed strategically...	LinkedIn
Here are a few of the resources I use to keep my knowledge fresh and my campaigns performing	LinkedIn
Is Link Building Dead? - The Digital PR Podcast w/ Vince Nero	The Digital PR Podcast
The Best Halloween PR Campaigns (23 Great Examples)	Digital PR Tips	✔
What To Learn from Analyzing 2k+ YouGov Surveys	BuzzStream	✔
How brands can use Substack as part of a successful PR strategy	Motive PR
AI can’t fake experience: Why real experts build real trust	Wolfenden
2026 PR and Comms Content Planning Calendar	Cision
How To Rank in LLMs Using Digital PR	Siege Media
How Digital PR Influences LLMs and AI Overviews	Prosperity Media
Our Favourite AI Tools for Digital PR	Energy PR
Top 15 Digital PR Statistics We Think You Should Know About	Cedarwood Digital
How to do Digital PR: Expert Strategies in an AI World	MRS Digital
Reddit SEO: Why Conversations Are Your Brand's Secret Weapon	Bottle
The Three Tiers of Brand Mentions in AI Search (and How to Build Them)	The HOTH
GEO, Misinformation and the News: The Impact of AI on Trust of the Media	LinkedIn
The easiest way to get journalists to compliment your pitch + publish your story	LinkedIn
10 reasons why your digital PR strategy isn’t working	LinkedIn
As a journalist, I continue to see the best and worst of PR in action. Here are a few examples from the past couple of weeks	LinkedIn
AI and Brand Visibility: Ahrefs’ Insights from 75,000 Brands - BuzzStream Podcast w/ Louise Linehan	BuzzStream Podcast
Digital PR in France vs UK: two markets, two approaches	Digital PR Tips
Why Branded Search is the Gold Standard of Digital PR Measurement	Digital PR Tips
The Product PR Revival	Digital PR Tips	✔
Digital PR in Australia: How to land links down under	Digital PR Tips	✔
Going it alone: tips for becoming a successful PR freelancer	PRMoment
What is Reactive PR and How to Master it? - BuzzStream Podcast w/ Leah Daly	BuzzStream Podcast
How to Earn LLM Citations to Build Traffic & Authority	Ahrefs
Why Our Small Business Chooses Human Intelligence Over AI	Neomam
Study: How do stadium sponsorships impact localized AI visibility?	Seer Interactive
Digital PR vs. traditional PR: Why integration wins every time	Agility PR
How to Introduce AI into Your PR Workflow: 5 Tips from an Expert	Cision
How to Measure Digital PR (and What to Stop Tracking)	Root Digital	✔
Does Digital PR Matter in an AEO (or AIO or GEO) World? Yes, Maybe More Than Ever	Green Flag Digital
Why PR is No Longer Optional in the Age of AI-Search	Flaunt Digital
Beyond the peak: Why off-season PR matters more than ever	Wolfenden
When is the Best Time to Send Emails in PR? (A Study of 4.5M Emails)	BuzzStream	✔
9 Small Business PR Tactics That Get Links, Coverage (and AI Exposure)	BuzzStream
The GEO Playbook	Reboot	✔
10 data-driven digital PR ideas for Christmas 2025	Embryo
10 Rules for Press Releases That Rank in AI Answer Engines	Axicom
26 newsletters every PR should sign up to in 2026	LinkedIn
UK PR Landscape Learnings from 2025	LinkedIn
Digital Bites November 2025 wrap up	Connective3
Do AI Assistants Link When Mentioning Brands? For Ahrefs, Only 28% of the Time	Ahrefs
Building and Selling a Digital PR Agency - The Digital PR Podcast w/ Lisa Paasche	The Digital PR Podcast
How to Pitch Like a Pro - BuzzStream Podcast w/ Linda Zebian	BuzzStream Podcast
250 Data Sources That Can Be Used for PR Campaigns	Digital PR Tips	✔
How to Write Email Subject Lines Journalists Actually Open	Off The Record
How to Build Trust and Strengthen Brand Reputation: A Guide for PR	Cision
How to Turn One Piece of Content into Several Marketing Assets	Cedarwood Digital
Australia’s Guide to Reactive Digital PR: What Is It and How to Do It Right	Prosperity Media	✔
6 Benefits of Digital PR That Actually Drive Real Growth	Bubblegum Search
Stay ahead of the curve: How to track LLM traffic in GA4	Connective3
2026 SEO Trends: Top Predictions from 20 Industry Experts	Moz
How to Compare Your AI Visibility Against Your Competitors	Ahrefs
How similar are ChatGPT's responses for different people? (About 20% similar)	LinkedIn
Building Brands in the AI Era - BuzzStream Podcast w/ The Telegraph’s SEO Director	BuzzStream Podcast
The Science of Digital PR: Why Challenging Your Own Work Builds Better Campaigns	Digital PR Tips	✔
How to get the most out of your Christmas PR campaigns	Digital PR Tips	✔
25+ Essential Digital PR Tools For Any Team in 2025	BuzzStream
7 Steps to Turn PR Metrics Into Meaningful Action	Cision
The key way to target journalists (which most media lists overlook)	Get Featured
What is GEO?	Motive PR
Top Christmas Marketing Ideas That Didn't Just Slap a Santa Hat on the Logo	Bottle
Search is Expanding – And It Looks Different	Propellernet
How To Track ChatGPT Traffic in Google Analytics 4	SEO Works
AI’s Impact on SEO: 13 Things That Changed, 4 Things That Stayed The Same	Ahrefs
How to Master Reactive PR in the US - BuzzStream Podcast w/ Madeleine Dykes	BuzzStream Podcast
2025 State of the Press Release Report	PR Newswire
7 Ways to Use the Holidays to Build Links and Authority	Go Fish Digital
How to Build Evergreen Digital PR Campaigns That Keep Earning Links	Go Fish Digital
How people search in 2026... (a study of 1.5bn searches)	Rise at Seven
How to win PR budget conversations in 2026	Muck Rack
What is Digital PR? From strategy and tactics to measurement	Aira	✔
Digital PR is the way to win over LLMs	The Drum
How to Get Your Stories in Journalists’ Christmas Baskets This December	Off The Record
Housing Journalism: How PR Pros Can Land Stronger Media Coverage	Off The Record
Best Christmas PR and marketing campaigns	Motive PR
Digital PRs Share Their Favourite Campaigns From 2025	Digital PR Tips	✔
Why PR is Now the Key to Training ChatGPT on Your Brand	NOVOS
Here are my top three tiny tweaks that will make a pitch stand out in the inboxes that are still open over the Christmas season	LinkedIn
Small print with big impact	Stephen Kenwright	✔
What Makes a Compelling Survey Idea? - BuzzStream Podcast w/ Rick Maughan	BuzzStream Podcast
How to Find Your Voice in PR, Build Authority and Confidently Step into Leadership Roles - The PR Hotline w/ Saskia Starritt	The PR Hotline
25 Blogs From 2025 That Digital PRs Should Read	Digital PR Tips	✔
Moments That Matter 2026 Calendar	Mail Metro Media	✔
Percentage Calculator	Sourcee
Should You Pitch Journalists From an Agency or Brand Email Address? [Data from 5M Emails]	BuzzStream
Why good pitches don't get used	Get Featured
What 5 Journalists Want In 2026 — and What Should Stay in 2025	Off The Record
The Relationship between Journalism and Digital PR	Prosperity Media
Four essential PR tools and plugins to boost your results in 2026	Motive PR
Digital PR in 2025: Industry Review	SEO Works
5 New Year’s Resolutions for PR Pros to Make in 2026	Cision
AI email summaries are rewriting your message – here’s what to do about it	PR Daily
7 Proven Tips to Increase Brand Mentions for Higher AI Search Rankings	Stan Ventures
The 40 best billboards of 2025	Famous Campaigns
The 40 best outdoor brand activations of 2025	Famous Campaigns
Campaigns Year in Review 2025	Ad Age
Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs	Ahrefs
I Ran an AI Misinformation Experiment. Every Marketer Should See the Results	Ahrefs
Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)	Ahrefs
Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)	Ahrefs
How to Build Authority as a Freelance PR, Set Boundaries and Earn Respect (Without Changing Who You Are) - The PR Hotline w/ Saskia Fryer	The PR Hotline
How to Start a Digital PR Client (Step-by-Step Audit Guide) - BuzzStream Podcast w/ Chloe Osunsami	BuzzStream Podcast
25 of the best creative product drops of 2025	Famous Campaigns
How to build search visibility before demand exists	Search Engine Land
The Stunt Watch review of the year 2025	PRMoment
The Good and Bad PR year in review 2025	PRMoment
What did PR care about the most in 2025?	PRMoment
How to Create a Great Survey - BuzzStream Podcast w/ Brian Reitz	BuzzStream Podcast
How to Find The Perfect Journalist For Your Story: Webinar	BuzzStream
Which News Sites Block AI Crawlers in 2025? [New Data]	BuzzStream
Digital PR vs. PR: Where the Line Actually Is (and Why It Matters in 2026) - BuzzStream Podcast w/ Jon Amar	BuzzStream Podcast
AI Marketing Examples: 13 Times AI Actually Delivered	Ahrefs
Our favourite digital PR and marketing campaigns of 2025	Motive PR
The Get Featured 'Best of 2025'	Get Featured	✔
35+ Digital PR Statistics for 2026	Energy PR
2026 Marketing Calendar	Energy PR
Will Posting on Reddit Help Your Brand in AI Search?	Minty Digital
Digital PR Resources Cheat Sheet	LinkedIn	✔
PR friends, here’s a quick guide to pitching me	LinkedIn	✔
What I’ve learned after 2 years of drafting and pitching human interest stories for a client	LinkedIn
The 50 Best PR Pitching Opportunities in ChatGPT	Ahrefs
How to Pitch Journalists and Get Results: 8 Media-Approved Tips	Cision
How to Monitor and Win Brand Mentions in AI Answers	Ahrefs
Why AI Is Failing the Creative Industry - The Digital PR Podcast w/ Joe Goulcher	The Digital PR Podcast	✔
How to Show Up in AI Results with Relevance Engineering - BuzzStream Podcast w/ Mike King	BuzzStream Podcast
How to Cope with Burnout in PR as a Recent Graduate	The PR Insider
How to use celebrity influencers to supercharge campaigns	Motive PR
Don’t Scrap It Yet: Smart Ways to Reangle Your Data-Led Campaigns	Minty Digital
5 ways to ensure your PR strategy is set up for Q4 success	Embryo
How to Plan Your Product Launch PR Campaign	Cision	✔
How To Make Your Surveys Work Harder For You	Energy PR
Can journalists easily switch to PR?	PRMoment
I’ve noticed that the best PR ideas usually tick a few boxes:	LinkedIn
Here's how you can reassure journalists that spokespeople are legitimate	LinkedIn	✔
How people are using ChatGPT	Open AI
Mastering Reactive PR and Newsjacking - BuzzStream Podcast w/ Katie Storey	BuzzStream Podcast
Can I pitch to journalists I don't know?	Get Featured
Are you a PR 'imposter'? You aren’t alone	PRMoment
Reddit, Perplexity, and Press Releases: Where GEO Starts Today	Prowly
What is LLM Seeding: Guide to Enhancing Your AI Content Strategy	Prowly
Relationship Link Building: How to Earn Top Backlinks	editorial.link
If I was starting my career in pr, these are the resources I'd sign up to	LinkedIn	✔
The single biggest reason I won’t use a good* pitch is…	LinkedIn
How to make your experts stand out from the fake experts	LinkedIn
The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners	Ahrefs
You Can’t Track AI Like Traditional Search. Here’s What to Do Instead.	Ahrefs
Redefining Link Value in the AI Era - BuzzStream Podcast w/ Tamara Novitović	BuzzStream Podcast
PR Strategy for ChatGPT and Google AI Overviews: What Works Now	Prowly
41+ Digital PR Statistics 2025 (Trends & Insights)	DemandSage
How to Grow Your Google Visibility in an AI World Via Digital PR	Affiverse Media
GEO: PR friend or foe?	PRMoment
Here's the quickest way to show the AI citation value of reactive pieces	LinkedIn	✔
After a campaign flopped, I re-outreached it with a different subject line. The results were eye-opening.	LinkedIn
How to spot Reactive PR opportunities	LinkedIn
Deep Dive into Journalist Requests - BuzzStream Podcast w/ Greg Heilers	BuzzStream Podcast
25 lessons from 25 years working in national media	LinkedIn	✔
Tips to uncover hidden PR coverage	LinkedIn	✔
The easiest way to unlock Reddit data at scale to fuel your PR, social, and onsite content ideas	LinkedIn
How to Improve your visibility in Google AI Overviews	PR.co
A guide to Digital PR in Germany	Connective3
The 10 Best Halloween Marketing Campaigns & Why They Work	Bottle
Digital PR & Authority Building in the Age of AI Search - Crawling Mondays w/ Mark Rofe and Gareth Hoyle	Crawling Mondays
Digital PR Statistics	Root Digital
How To Measure PR ROI in the Age of AI: A Framework for Proving Business Impact	Siege Media
How AI SEO and PR Intersect: What LLMs Like Gemini and ChatGPT Are Really Using to Rank Brands	Bottled Imagination
How to pitch to journalists as a PR professional	Wild PR
Revealed: Hacked Sites & Expired Domains Are Being Used as Sources for ChatGPT’s Recommendations	Digitaloft	✔
What is Generative Engine Optimisation (GEO) and what you need to know as a Public Relations professional	Hard Numbers	✔
The Impact of Generative AI on Publishers	Similarweb
Digital PR measurement: the metrics that matter & the metrics that don’t	Digitaloft	✔
Why nofollow links aren’t worthless, despite what many SEOs still believe	Digitaloft
The Role of Digital PR in Being Recommended by AI-Powered Search	Digitaloft	✔
7 Predictions for the Future of Digital PR in the Era of AI-Powered Search	Digitaloft
What is 'Kill Mode'?	Get Featured
Pitching Isn’t Dead But It Has Evolved: What Journalists Expect in 2025	Tank PR