RESOURCES

THE DIGITAL PR LIBRARY

RESOURCE LIBRARY

Looking to expand on your Digital PR knowledge? Our Digital PR library aims to round up some of the best learning resources on the internet that will help you become a Digital PR expert.

To use the resource library, simply use the filters by tags button to select the topic that you want to learn more about. From there, the table will update to show you a list of learning resources in a variety of formats including blog posts, podcasts, webinars and more that are related to your chosen topic. Since the library has become quite large, we've also selected a small number of resources from each category as "Featured" resources to help guide you on where to start.

TITLE	PUBLICATION	FEATURED
How To Land PR Campaigns on April Fools Day	Bottled Imagination
Pet PR Campaigns: Examples of Successful Campaigns	Digital PR Tips	✔
How to Navigate the Ethical Challenges of Storytelling in Health PR	The PR Insider
Why I doubt quantity ever beats quality	Get Featured
Why Are Press Releases Important and Still Relevant?	PR Newswire
How Effective is Spray and Pray in PR? (We Analyzed 31M Emails To Find Out)	BuzzStream
What is Reactive PR and How Does it Compare to Proactive PR?	Prowly
2025 Comms Report	Cision
7 Expert Tips for Using Generative AI in PR	Cision
5 top insights for landing PR coverage in Spain and Latin America	Distinctly
How we got our digital PR campaign for Blackcircles.com spoken about in Parliament	Digitaloft
What emotions are REALLY driving top performing campaigns?	LinkedIn
Harnessing AI in Digital PR - The Digital PR Podcast w/ Alex Cassidy	The Digital PR Podcast
How Preply Earned 12K Links and 3M Visitors with Digital PR - BuzzStream Podcast w/ Daniele Saccardi	BuzzStream Podcast
Help a Reporter Out (HARO) is Back! (We Talked to the New Owner) - BuzzStream Podcast	BuzzStream Podcast
Why you need to be building the personal brand of your PR experts to pass a Journalist’s vetting process	Digital PR Tips	✔
Link Building Trends Report (2025)	BuzzStream	✔
How to Use FOI Requests as a Digital PR Campaign Data Source	Digitaloft	✔
How to Demonstrate Your Value as a Digital PR in 2025	The PR Insider	✔
Beyond the Link: Crafting Digital PR That's Both Link-worthy and Helpful	Aira
How to Earn Coverage with Expert Commentary	NOVOS
The Evolution of Digital PR: Key Skills for 2025 and Beyond	with Frontier
10 Ways to Create Helpful Content + Examples and Checklist	Backlinko
Hoodwinked by AI: the PR impact of fake ‘expert’ commentators	PRMoment
6 Tips for PR Pros to Build (and Maintain) Relationships with Journalists and Influencers	PR Newswire
When Links Go Wrong: Why News And Media Publishers Need To Embrace Earned Links And Ditch Nofollow	GSQI
Pitching Journalists - BuzzStream Podcast w/ Rosie Taylor	BuzzStream Podcast
How to Fix “Boring” Stats in Your PR Pitch - Digital PR Explained Podcast	Digital PR Explained Podcast
Virtual reality: The widely-quoted media experts who are not what they seem	Press Gazette
PR Tools: A Complete Guide to the Top 30+ Digital PR Tools 2025	Prowly	✔
4 Simple Ways eCommerce Websites Can Get Press Coverage	NOVOS
What does an award-winning PR campaign look like?	PRMoment
How to Pitch a Podcast (Tips and Examples from Hundreds of Pitches)	BuzzStream
Digital PR in 2025 is about strategy, relationships, and hacks that actually get you noticed. Here are five that work right now	LinkedIn
How Digital PR Builds Brands - BuzzStream Podcast w/ Jane Hunt	BuzzStream Podcast
Bad Hiring, Burnout, and Building a Career You Love - The Digital PR Podcast w/ Lauren Spearman	The Digital PR Podcast
How to Pitch Local U.S. News Sites for Better Links - BuzzStream Podcast w/ Collin Czarnecki	BuzzStream Podcast
Do You Need Unsubscribe Links in Email Outreach (And Do They Impact Outreach)?	BuzzStream
A Guide to Backlink Metrics: Which Should You Be Using and Why?	NOVOS
Why Your ‘Expert’ Content Isn’t Fooling Anyone	Minty Digital
An introduction to Digital PR in Australia	Prosperity Media	✔
Think twice before sharing that great PR coverage. What you need to know about media licensing fees	The Drum
How to Measure PR Success Without Focusing on Just Volume Metrics	brightonSEO Slides
What makes a story a national news story?	Get Featured
How to pitch a story, not an idea	Get Featured
Building relationships with journalists	Get Featured
Building Relationships and Setting Boundaries As A Freelancer - PR People Podcast w/ Aliyah Loughlan	PR People Podcast
What do you do when the pub table method just doesn't cut it?	LinkedIn
Building Your Reactive PR Strategy - BuzzStream Podcast w/ Alice Walker Gibbons	BuzzStream Podcast
Top 10 Digital PR Headlines Revealed – Tips for Campaign Success	Root Digital	✔
PR Campaigns I Saw and Kinda Liked Volume 2	Digital PR Tips
We Analyzed 2366 Winning Expert Quote Pitches!	Linkifi
Why Digital PR Needs a Rethink in the Age of LLMs	Medium
How The Digital PR Industry Has Evolved and Where It’s Headed	The PR Insider
A Guide to Digital PR Trends and Tactics in 2025	Motive PR
Link Building Tactics for a Brand New Site - BuzzStream Podcast w/ Nathan Gotch	BuzzStream Podcast
How to Improve Your Outreach in the US (Even If You’re Not From There)	The Digital PR Newsletter
What is PR Link Building? With Relevant Tips and Strategies in 2025	Prowly
Well-crafted AI guidelines are key to responsible innovation	The Drum
Media Kit Checklist for PR Pros	Cision
Why Your Press Releases Aren’t Getting Picked Up (And How to Fix It)	Propel
7 Muck Rack Alternatives for PR Professionals in 2025	Propel
How to build your personal brand as a PR professional	PRMoment
PR’s role in the negativity dominating the news and what we can do to change that	LinkedIn
Links vs Trust and the Digital PR Shift You Need to Know - The Digital PR Explained Podcast w/ Beth Nunnington	Digital PR Explained Podcast
How To Win International PR Coverage - The Digital PR Podcast w/ Charlie Clark	The Digital PR Podcast
Top Tips for Conducting the Perfect Interview for a UGC	NOVOS
How to Use Passive Link Building to Generate Hundreds of Links	BuzzStream	✔
The Evolution of Digital PR: From Links to Brand Authority	Bottle
Why Is Digital PR SO Important For SEO In 2025?	FatJoe
Nofollow Links vs. Follow Links: What You Need to Know	Wild PR
Is there any point in PR forging strong media relationships?	PRMoment
14 of the Best AI Marketing Tools We’ve Tried & Spied in 2025	Ahrefs
Why anchor text is a powerful but overlooked tool in Digital PR	LinkedIn
What separates a high-impact campaign from a forgettable one	LinkedIn
Tips for making freedom of information requests	LinkedIn
Digital PR Secrets From a Former Journalist (Now Agency Owner) - BuzzStream Podcast w/ Amanda Walls	BuzzStream Podcast
47 Expert Digital PR Tips (From 50 BuzzStream Newsletters)	BuzzStream	✔
10 Tips for Building Relationships with Journalists in 2025	BuzzStream
The PR strategy for events: securing press, influencers and links	Distinctly
How to Build Backlinks with Ahrefs	editorial.link
How to Integrate AI into Your Digital PR Processes - BuzzStream Podcast w/ Matt Foster	BuzzStream Podcast
Is TikTok the New Search Engine? - The Digital PR Podcast w/ Ray Saddiq	The Digital PR Podcast
Utilising celebrity interviews to build your brand	Connective3
The Importance of Ideation in Digital PR	SEO Works
What is a PR Campaign? How-to Guide with Examples (2025)	Prowly
What makes a pitch irresistible: 4 takeaways from pitches that landed top-tier coverage	Muck Rack
How to secure product placements in top-tier publications	Cedarwood Digital
Mastering Productivity in Digital PR	LinkedIn
Why Your Digital PR Tactics Aren’t Working (and What to Do Instead)	The PR Insider
How To Write A Great PR Brief	WPR Agency
Five Resources to Spark Creative Ideas for Digital PR Campaigns	Motive PR
10 brutal PR truths they don’t teach you when you start out	LinkedIn
Here’s how to go about running a campaign retrospective to uncover learnings from an underperforming campaign	LinkedIn
The Truth About In-House PR - The Digital PR Podcast w/ Sophie Mawby	The Digital PR Podcast
PR Campaigns I Saw and Kinda Liked Vol. 1	Digital PR Tips
Links from Reach PLC sites may be harder to get now: Here’s why you shouldn’t panic	Digital PR Tips	✔
12 Digital PR Metrics To Include In Your Reports	BuzzStream	✔
Why (some) of your colleagues are the biggest threat to creative success	Mark Perkins Creative
Here's an idea: why don't we bin the brainstorm	Mark Perkins Creative	✔
Our Best Digital PR Campaigns of 2024	Reflect Digital
How To Gain Location-Specific Digital PR Links (English Speaking)	NOVOS
Should influencer marketing be part of your digital PR strategy?	Distinctly
How to balance your PR career and parenthood as a Dad	The PR Insider
What is Reactive Digital PR for Link Building?	Octiv Digital
Do you ever feel like you're stuck in a rut when it comes to ideation?	LinkedIn
Brand mentions are the new backlinks in the age of AI search	LinkedIn
Measuring Success with Digital PR - BuzzStream Podcast w/ Chris Panteli	BuzzStream Podcast
How to make your stats usable to journalists	PA Media	✔
Digital PR Ideation Techniques to Test in 2025	NOVOS
How to Track Your Press Coverage: a Step-by-Step Guide for eCommerce Brands	NOVOS
This Therapist Is Not Who She Seems to Be	Allure
How Do AI Content Detectors Work? Answers From a Data Scientist	Ahrefs
4 Reasons Not to Sleep On Nofollow Links in Your Digital PR Strategy	Bring Digital
PR should be tracking more than reach - here are the metrics that matter	PRMoment
Top 10 Digital PR Strategies to Drive Backlinks and Organic Traffic	The HOTH
Learnings from a FOI campaign	LinkedIn
Work things we forget are normal	LinkedIn
The Importance of Brand Building - The Digital PR Podcast w/ Stephen Kenwright	The Digital PR Podcast	✔
How to Critique Your Campaign Ideas (and What to Do When They Don’t Land) - Linking Out Loud Podcast w/ Hannah Smith	Linking Out Loud Podcast
The Best Experts for Earning PR Coverage	Digital PR Tips	✔
Why Google Loves Author Bio Links to Pages	Bottle	✔
The dos and don’ts of brands jumping on the back of a news story	PA Media
Measurement in Digital PR and Link Building	Impression
Traditional PR vs Digital PR: The key differences and why it’s important	Impression
Syndicated Links: What is the SEO value of Content Syndication?	Bottle	✔
Breaking Borders: Building Your Brand Awareness Through Global Campaigns - LoftTalk w/ Jack Adamson	LoftTalk
Best Digital PR Campaigns: 20 Amazing Examples	Studiohawk
The Ultimate Checklist for a Successful Digital PR Campaign	Studiohawk
How to write a media pitch	Studiohawk
How to write a great subject line	JournoFinder	✔
How To Make An Effective Freedom Of Information (FOI) Request	JournoFinder	✔
How to Use Reddit for Digital PR: A Complete Guide	JournoFinder
Refreshing your PR strategy for 2025	Connective3
Our Favourite Digital PR and Marketing Campaigns of 2024	Motive PR
The PR Wild Campaign That Took Mark Rofe From PR Expert to Viral Sensation Overnight - Market Movers Podcast	Market Movers Podcast
Reactive PR & AI: How to capitalize on trending topics faster	Search Engine Land
2024 SEO Year Recap: Link-Building Experts Spill On The Results!	editorial.link
Top Digital PR Trends to Watch in 2025	Reflect Digital
Alex’s Strategy Resource Library	LinkedIn
Switching from Link Building to Digital PR - BuzzStream Podcast w/ Sage Singleton	BuzzStream Podcast
Can you have TOO much SEO data? - SERPs Up Podcast w/ Katy Powell	SERPs Up Podcast
Are backlinks still worth it in 2025? - Search With Candour Podcast w/ Tamara Novitovic	Search With Candour Podcast
How Introverts Can Succeed in Digital PR and Leverage Their Unique Strengths	The PR Insider	✔
2024 Annual Campaigns Report	The PR Insider
How to Use Your Marketing Expertise to Transition into a PR Role	The PR Insider
PR for the algorithm age - 5 tips to pitch stories that rank and resonate	Search Engine Land
Crafting the Best Seasonal Stories: Tips for PR Success	Idea Grove
4 steps for correcting important mistakes in statements	PR Daily
How a Digital PR Campaign About Fast Food Went Viral - BuzzStream Podcast w/ Chris Lewis	BuzzStream Podcast
State of Digital PR Report (2025)	BuzzStream	✔
CoverageBook Benchmarking Report 2025: The Analysis	CoverageBook
The Ultimate Guide to Digital PR: How It Drives SEO Success in 2025	The HOTH	✔
State of AI in PR 2025 Report	Muck Rack
Press Deadlines: The 2025 Guide	Get Featured	✔
Clever PR tricks that elevate small brands	PRMoment	✔
What is digital PR anyway?	colourful comms
Tips for new freelancers	colourful comms
New Data Suggests AI Prefers High DA Publishers	BuzzStream
The Future of Digital PR: Trends to Watch in 2025	The HOTH
How Digital PR Boosts Your Domain Authority and Search Rankings	The HOTH
How to Use Expert Quotes in Digital PR Reactive Campaigns	SEO Works
4 Ways We’re Using Link Relevance to Supercharge our Digital PR Strategies	NOVOS
PRs, Are You Guilty of Killing Your Own Pitch?	LinkedIn
Controversy of Coverage Guarantees - The Digital PR Podcast w/ Paul Stollery	The Digital PR Podcast
The £400 Billboard That Made Headlines: Mark Rofe’s Love-Seeking PR Stunt - Embracing Marketing Mistakes Podcast	Embracing Marketing Mistakes Podcast
Bridge or Burn? Deciding Whether To Seek Digital PR Coverage in Opposing Outlets	StrategiQ
An alarming 33% have considered leaving the industry because of ‘the stress of working in New Business or on pitches’	Marketing Communication News
How to Measure Brand Awareness in 2025 (AKA the Year of the Brand)	Ahrefs
Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs to See if It’s True	Ahrefs
How iGaming Brands Can Utilise Data in Digital PR	Reboot
We Ask the Journalists Series: WFLA’s Brody Wooddell	NOVOS
How to Build (Actually Valuable) Backlinks \| Ultimate Tactics List	Root Digital
The Most Popular PR Campaigns: What’s Working and Why	Wild PR
Nine Digital PR Tips for Startups	Motive PR
PR and LGBT+ History Month – should your client get involved?	PRMoment
Success Tips for Starting Your PR Career	Cision
Coming up with creative ideas and how to plan for your next ideation session	Hallam
How to find journalists to cover your digital PR campaign	JournoFinder
10 Best HARO & Connectively Alternatives (Since it Shut Down)	BuzzStream	✔
9 Proven Ways To Build Links During Christmas & New Year	NOVOS
How To Protect Yourself From A Negative News Cycle	All You Can E-E-A-T
How to Write a Media Pitch: Examples & Template	PR Newswire
5 Data Sources to Supercharge Your 2025 Digital PR Campaigns	NOVOS
A stress free guide to handling client demands over the holidays	PRMoment
Why media intros should never be skipped	LinkedIn
Owning In-House Digital PR - BuzzStream Podcast w/ Victoria Schmid	BuzzStream Podcast
How to Earn Coverage - BuzzStream Podcast w/ Peter Shankman	BuzzStream Podcast
My Digital PR Wishlist for 2025	Digital PR Tips
How Digital PRs Have Changed Their Strategy in 2024	Digital PR Tips	✔
My Favourite Christmas Campaigns	Digital PR Tips
The top 50 creative brand marketing campaigns of 2024	Famous Campaigns	✔
PR Trends 2025 Report	Prowly
How to Create a Winning Link Building Plan in 2025 (That Actually Works)	FatJoe
How I TRIPLED Organic Traffic in 12 Months By Focusing on Value, Not Search	BuzzStream
How to Secure Last-Minute Christmas Press Coverage for Your eCommerce Brand	The PR Insider
A Beginner’s Guide to Digital PR	Correct Digital
How Propellernet’s Digital PR Team Turned Data into Viral News in 2024	Propellernet
How to Get The Most Out of Your Marketing Agency in 2025 - LoftTalk Webinar w/ Nina Edwards & Beth Crowe	LoftTalk
Reactive wrap-up: 24 reactive campaigns we wish we’d thought of in 2024	Distinctly