
Matt Seabridge
5 October 2026
Digital PR Learning Resources You May Have Missed From September
Last month we found 36 learning resources that you should check out if you work in Digital PR.
If you find these round ups useful, I share the latest Digital PR news, blogs and resources each week in The Digital PR Observer Newsletter. You can sign up to receive it for free in your inbox each Wednesday using the form below.
36 Digital PR Learning Resources We Found in September
Blogs/Social Posts
Why You Should Be Telling Your Digital PR Clients to Build Author Profiles by Adam Docherty
5 Ways To Level Up Your Ideation Process by Emma Mortimer
https://www.digitalprtips.com/blog/5-ways-to-level-up-your-ideation-process
How to Use AI and Custom GPTs to Take Your Digital PR Strategy to the Next Level by Amanda Walls
The domains your PR plan is ghosting (but LLMs are citing) by Sophie Moore
https://www.wearebottle.com/blog/domains-llms-cite-digital-pr-misses
27 Real Subject Line Examples for Every Type of Media Pitch by Vince Nero
https://www.buzzstream.com/blog/subject-line-examples/
9 Successful Media Pitch Examples for Every Type of Campaign by Vince Nero
https://www.buzzstream.com/blog/media-pitch-examples/
How Journalists Investigate AI: What Comms Pros Need to Know by Steph Spyro
https://www.offtherecordmedia.co.uk/p/how-journalists-investigate-ai-what
The Always-On PR Report by Finchling
https://finchling.com/reports/always-on
How to find newsjacking opportunities before your competitors do by Marina Grudeva
https://muckrack.com/blog/how-to-find-newsjacking-opportunities
How to master Digital PR in Germany by Ines Mbae Lopez
https://riseatseven.com/blog/how-to-master-digital-pr-in-germany/
Nicole Franco - All Great PRs Are Journalists First by PressReacher
https://pressreacher.com/the-pitch-room/nicole-franco/
Marilize Jacobs - The Quietest Skill in PR Is Also the Most Valuable by Marlize Jacobs
https://pressreacher.com/the-pitch-room/marilize-jacobs/
Should you be writing shorter pitches? by Rosie Taylor
https://rosietaylor.substack.com/p/should-you-be-writing-shorter-pitches
How PRs Can Get Pictures Into the News by Steph Spyro
https://www.offtherecordmedia.co.uk/p/how-prs-can-get-their-pictures-into
Koozai Couch Interview with Matt Seabridge by Koozai
https://www.koozai.com/blog/search-marketing/koozai-couch-interview-with-matt-seabridge/
Why AI made humans your best PR asset by Sophie Moore
https://www.wearebottle.com/blog/ai-real-humans-digital-pr
The Digital PR Recap: Q3 2026 by Propellernet
https://www.propellernet.co.uk/insights/the-digital-pr-recap-q3-2026/
How to get your people quoted more: Advice from PR coach Michael Smart by Kristen Dunleavy
https://muckrack.com/blog/get-your-people-quoted-webinar-recap
Are you tracking AI visibility for ghosts? by Rachel Mcleay
https://searchverseinsights.substack.com/p/are-you-tracking-ai-visibility-for
GEO Citation Analysis: What LLMs Cite in Australia, and Why by Rahul Sengupta
https://prosperitymedia.com.au/geo-citation-analysis-what-llms-cite-in-australia-and-why/
GEO Statistics 2026 by Kamile Kupryte
https://kaizen.co.uk/blog/search/geo-statistics-2026
Why Your AI Visibility Number Is Wrong by Rachel Hernandez
https://www.thehoth.com/blog/ai-visibility-score-accuracy/
Two Truths and a Lie About Digital PR by Debbie Chew
https://moz.com/blog/two-truths-and-lie-about-digital-pr
Google Ranking Factors Expert Survey 2026 by Cyrus Shepard and Dawn Shepard
https://signal.zyppy.com/p/google-ranking-factors-expert-survey
We Ran AI Search Campaigns for 12 Months. There Was No AI-Specific Hack. by Rachel Hernandez
https://www.thehoth.com/blog/geo-campaign-findings/
Report on trust and perceptions of factual data by USA Facts
https://media.usafacts.org/asset/6250a7a1-4751-4d13-9024-b20c2a113bf5/State_of_the_facts_2026.pdf
Here's how you can use Claude as your PR assistant and let it monitor those ResponseSource and PressPlugs requests for you by Jessica Maccio
Five things I’ve learned from submitting hundreds of FOI requests by Courtney Cole
How to do due diligence and checking for a FOI campaign by Thierry Ngutegure
How long it takes Journalists to to publish a story in European markets by Eirini Theodoridou
https://www.linkedin.com/posts/eirinitheodoridou_digitalpr-activity-7499005364596715521-X5Bx
Podcasts/Webinars
Braver, Bolder Digital PR Ideas - BuzzStream Podcast w/ Olivia Wiltshire (Brave Bison)
https://www.buzzstream.com/blog/olivia-wiltshire-podcast/
Inside Australian PR - BuzzStream Podcast w/ Jasmin Hyde (Hyde and Seek Communications)
https://www.buzzstream.com/blog/jasmin-hyde-australian-pr/
How to Find Real Human Stories for PR and Journalism - BuzzStream Podcast w/ Edd Dracott (Folc)
https://www.buzzstream.com/blog/human-stories-podcast/
From Earned Media to LLMs: Rethinking PR - The Digital PR Podcast w/ Stephen Waddington
https://open.spotify.com/episode/1K2fHjaxwvaPooujmp64M9
Why the Best PR People Could Be CEO - Digital PR Explained w/ Amanda Natividad - Part 1
https://open.spotify.com/episode/2CkjOp2vYfIMrmgDZIxz8v
Why AI Visibility Is Finally Proving PR Right - Digital PR Explained w/ Amanda Natividad - Part 2
https://open.spotify.com/episode/0FpCzCOGsdMPXzMvNf7Mu1
Want to do even more learning?
Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.
The library is a database of more than 2,000 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.

