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Matt Seabridge

5 October 2026

Digital PR Learning Resources You May Have Missed From September

Last month we found 36 learning resources that you should check out if you work in Digital PR.


If you find these round ups useful, I share the latest Digital PR news, blogs and resources each week in The Digital PR Observer Newsletter. You can sign up to receive it for free in your inbox each Wednesday using the form below.





36 Digital PR Learning Resources We Found in September



Blogs/Social Posts



Why You Should Be Telling Your Digital PR Clients to Build Author Profiles by Adam Docherty


https://www.digitalprtips.com/blog/why-you-should-be-telling-your-digital-pr-clients-to-build-author-profiles



5 Ways To Level Up Your Ideation Process by Emma Mortimer


https://www.digitalprtips.com/blog/5-ways-to-level-up-your-ideation-process



How to Use AI and Custom GPTs to Take Your Digital PR Strategy to the Next Level by Amanda Walls


https://cedarwood.digital/blog/how-to-use-ai-and-custom-gpts-to-take-your-digital-pr-strategy-to-the-next-level/



The domains your PR plan is ghosting (but LLMs are citing) by Sophie Moore


https://www.wearebottle.com/blog/domains-llms-cite-digital-pr-misses



27 Real Subject Line Examples for Every Type of Media Pitch by Vince Nero


https://www.buzzstream.com/blog/subject-line-examples/



9 Successful Media Pitch Examples for Every Type of Campaign by Vince Nero


https://www.buzzstream.com/blog/media-pitch-examples/



How Journalists Investigate AI: What Comms Pros Need to Know by Steph Spyro


https://www.offtherecordmedia.co.uk/p/how-journalists-investigate-ai-what



The Always-On PR Report by Finchling


https://finchling.com/reports/always-on



How to find newsjacking opportunities before your competitors do by Marina Grudeva


https://muckrack.com/blog/how-to-find-newsjacking-opportunities



How to master Digital PR in Germany by Ines Mbae Lopez


https://riseatseven.com/blog/how-to-master-digital-pr-in-germany/



Nicole Franco - All Great PRs Are Journalists First by PressReacher


https://pressreacher.com/the-pitch-room/nicole-franco/



Marilize Jacobs - The Quietest Skill in PR Is Also the Most Valuable by Marlize Jacobs


https://pressreacher.com/the-pitch-room/marilize-jacobs/



Should you be writing shorter pitches? by Rosie Taylor


https://rosietaylor.substack.com/p/should-you-be-writing-shorter-pitches



How PRs Can Get Pictures Into the News by Steph Spyro


https://www.offtherecordmedia.co.uk/p/how-prs-can-get-their-pictures-into



Koozai Couch Interview with Matt Seabridge by Koozai


https://www.koozai.com/blog/search-marketing/koozai-couch-interview-with-matt-seabridge/



Why AI made humans your best PR asset by Sophie Moore


https://www.wearebottle.com/blog/ai-real-humans-digital-pr



The Digital PR Recap: Q3 2026 by Propellernet


https://www.propellernet.co.uk/insights/the-digital-pr-recap-q3-2026/



How to get your people quoted more: Advice from PR coach Michael Smart by Kristen Dunleavy


https://muckrack.com/blog/get-your-people-quoted-webinar-recap



Are you tracking AI visibility for ghosts? by Rachel Mcleay


https://searchverseinsights.substack.com/p/are-you-tracking-ai-visibility-for



GEO Citation Analysis: What LLMs Cite in Australia, and Why by Rahul Sengupta


https://prosperitymedia.com.au/geo-citation-analysis-what-llms-cite-in-australia-and-why/



GEO Statistics 2026 by Kamile Kupryte


https://kaizen.co.uk/blog/search/geo-statistics-2026



Why Your AI Visibility Number Is Wrong by Rachel Hernandez


https://www.thehoth.com/blog/ai-visibility-score-accuracy/



Two Truths and a Lie About Digital PR by Debbie Chew


https://moz.com/blog/two-truths-and-lie-about-digital-pr



Google Ranking Factors Expert Survey 2026 by Cyrus Shepard and Dawn Shepard


https://signal.zyppy.com/p/google-ranking-factors-expert-survey



We Ran AI Search Campaigns for 12 Months. There Was No AI-Specific Hack. by Rachel Hernandez


https://www.thehoth.com/blog/geo-campaign-findings/



Report on trust and perceptions of factual data by USA Facts


https://media.usafacts.org/asset/6250a7a1-4751-4d13-9024-b20c2a113bf5/State_of_the_facts_2026.pdf



Here's how you can use Claude as your PR assistant and let it monitor those ResponseSource and PressPlugs requests for you by Jessica Maccio


https://www.linkedin.com/posts/jessicamaccio_pr-people-losing-days-of-your-life-reading-ugcPost-7507782704956956672-NBmm



Five things I’ve learned from submitting hundreds of FOI requests by Courtney Cole


https://www.linkedin.com/posts/courtney-cole-919441157_digitalpr-foi-digitalprstrategy-activity-7500877261563269120-u3lv



How to do due diligence and checking for a FOI campaign by Thierry Ngutegure


https://www.linkedin.com/posts/thierryngutegure_digitalpr-foi-digitalprstrategy-activity-7501194314933534723-xY8b



How long it takes Journalists to to publish a story in European markets by Eirini Theodoridou


https://www.linkedin.com/posts/eirinitheodoridou_digitalpr-activity-7499005364596715521-X5Bx




Podcasts/Webinars


Braver, Bolder Digital PR Ideas - BuzzStream Podcast w/ Olivia Wiltshire (Brave Bison)


https://www.buzzstream.com/blog/olivia-wiltshire-podcast/



Inside Australian PR - BuzzStream Podcast w/ Jasmin Hyde (Hyde and Seek Communications)


https://www.buzzstream.com/blog/jasmin-hyde-australian-pr/



How to Find Real Human Stories for PR and Journalism - BuzzStream Podcast w/ Edd Dracott (Folc)


https://www.buzzstream.com/blog/human-stories-podcast/



From Earned Media to LLMs: Rethinking PR - The Digital PR Podcast w/ Stephen Waddington


https://open.spotify.com/episode/1K2fHjaxwvaPooujmp64M9



Why the Best PR People Could Be CEO - Digital PR Explained w/ Amanda Natividad - Part 1


https://open.spotify.com/episode/2CkjOp2vYfIMrmgDZIxz8v



Why AI Visibility Is Finally Proving PR Right - Digital PR Explained w/ Amanda Natividad - Part 2


https://open.spotify.com/episode/0FpCzCOGsdMPXzMvNf7Mu1





Want to do even more learning?


Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.


The library is a database of more than 2,000 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.


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