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SERVICES

STRATEGY AUDIT

My bespoke Digital PR Strategy Audits help you to integrate your SEO and Digital PR objectives. My audits provide you with a clear and concise overview of how your backlink profile compares against competitors, along with actionable insights to help you establish topical authority in the right areas, and create the type of content capable of earning links from sites that will have the most impact on your SEO performance.

My bespoke Digital PR Strategy Audits help you to integrate your SEO and Digital PR objectives. My audits provide you with a clear and concise overview of how your backlink profile compares against competitors, along with actionable insights to help you establish topical authority in the right areas, and create the type of content capable of earning links from sites that will have the most impact on your SEO performance.

Using my own custom benchmarking matrix, I will show you how your backlink profile compares against competitors based on a number of metrics reflecting both quantity and quality.

MY STRATEGY AUDIT INCLUDES FOUR MAIN SECTIONS

BACKLINK PROFILE ANALYSIS

Here I will show you which topics you should be looking to establish authority around, based on the keywords you should look to grow and defend, along with where search interest aligns with media interest.

TROPICAL AUTHORITY STRATEGY

This part outlines which publications should be a high priority to target based on multiple metrics, including how likely they are to give follow links, as well as which sites most frequently cover topics that we are looking to establish authority around.

OUTREACH STRATEGY

Finally, I will detail how your competitors are earning links on the top publications you want to target, and which link building tactics would be the most effective and impactful for you to look to adopt.

COMPETITOR ANALYSIS

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