SERVICES
CAMPAIGNS
Need help sourcing interesting datasets for your campaigns, collecting data or applying insightful analysis to pull out those stories that will make your campaign a hit? I’m a massive data nerd so I love digging through datasets, and also have the experience of knowing and understanding what Journalists are looking for from stories to help you find not just interesting insights, but ones capable of landing coverage.
My bespoke Digital PR Strategy Audits help you to integrate your SEO and Digital PR objectives. My audits provide you with a clear and concise overview of how your backlink profile compares against competitors, along with actionable insights to help you establish topical authority in the right areas, and create the type of content capable of earning links from sites that will have the most impact on your SEO performance.
Hate having to spend hours logging data into a spreadsheet? Unsure of how to collect data efficiently while also having confidence in the accuracy of the data you’re about to put in front of (hopefully) a lot of people? I have years' worth of experience doing big data pulls for a variety of different insights projects, including of course Digital PR campaigns (and honestly, I do genuinely enjoy spending a whole day just filling spreadsheets while catching up on podcasts!).
DATA COLLECTION
One of my favourite parts of my job is working through a big spreadsheet of data and being the first one to uncover all the interesting stats and stories in real time. Whether it be analysing data for new campaigns, uncovering new angles for existing campaigns, or reviewing and analysing campaign performance, I love getting into the nitty gritty of data to provide industry leading analysis and insights.
DATA ANALYSIS
