Matt Seabridge
8 September 2026
Digital PR Learning Resources You May Have Missed From August
Last month we found 33 learning resources that you should check out if you work in Digital PR.
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33 Digital PR Learning Resources We Found in August
Blogs/Social Posts
Your Digital PR Campaign Flopped. What Should You Do Next? by Isobel Walster
https://www.digitalprtips.com/blog/your-digital-pr-campaign-flopped-what-should-you-do-next
How to Build an AI-Powered Newsjacking Radar (Without Losing Editorial Judgment) by Gajendra Singh Rathore
How To Do Digital PR Outreach in Ireland by Andrea Piackova
https://www.digitalprtips.com/blog/how-to-do-digital-pr-outreach-in-ireland
How to Phrase Your Subject Line to Get Opens by Vince Nero
https://www.buzzstream.com/blog/subject-line-phrasing-study/
Five Lessons From Five Months in US Digital PR by Emma-Jane Littler
https://riseatseven.com/blog/five-lessons-from-five-months-in-us-digital-pr/
Why Most Businesses Fail at Data-Driven Digital PR Campaigns by Ann Smarty
https://www.annsmarty.com/p/why-most-businesses-fail-at-data
How to Get Influencer Coverage in the National Press by Steph Spyro
https://www.offtherecordmedia.co.uk/p/how-to-get-influencer-coverage-in
How to Pitch Health and Wellness Media by Hannah Vanderheide, Freelance Health Writer at Body+Soul & The Age by PressReacher
https://pressreacher.com/industry-insights/hannah-vanderheide/
How to Pitch Freelance Lifestyle Journalists by Erika W. Smith, Freelance Lifestyle Journalist for Cosmopolitan, Elle & theSkimm by PressReacher
https://pressreacher.com/industry-insights/erika-smith/
Why Every Pitch Needs a Clear “Why Now” by Tanya Gains
https://pressreacher.com/the-pitch-room/tanya-gains/
Your guide to Silly Season pitching by Rosie Taylor
https://rosietaylor.substack.com/p/your-guide-to-silly-season-pitching
I Tested 15 of the Best Brand Monitoring Tools: Here Are My Top 8 Picks by John Iwuozor
https://moz.com/blog/best-brand-monitoring-tools
AI Citations Explained: How ChatGPT, Claude and Gemini Choose Sources by Sophie Coley
How to Make Your Experts Easy for Journalists to Trust by Lora Thornton
https://flauntdigital.com/blog/building-trust-with-experts-through-pr/
Interviewing Client Experts: Content Strategy for the AI Age by Amy Hobbs
https://flauntdigital.com/blog/expert-interviews-better-content/
4 tips to build a thought leadership strategy that reaches the right audience by Courtney Blackann
How Many Journalists Are There in the US? (2026 Edition) by Vince Nero
https://www.buzzstream.com/blog/journalists-jobs-in-the-us/
Digital PR strategy for AI search: A guide for PR teams by Marina Grudeva
https://muckrack.com/blog/digital-pr-strategy-ai-search-era
What Is Information Gain in SEO? (and How To Add It to Your Content) by Louise Linehan
https://ahrefs.com/blog/information-gain/
What We’ve Learned Winning AI Overview Placements for Clients by Sophie Coley
AEO/AI Search & Citation Statistics 2026 by Carrie Rose
https://riseatseven.com/blog/aeo-ai-search-statistics/
Opinion Piece: The SEO vs GEO debate is making our industry look stupid by Carrie Rose
https://riseatseven.com/blog/opinion-piece-seo-vs-geo/
If AI does the junior work, how will PR develop its next generation of trusted senior advisors? by Kate Beveridge
Can PRs exceed the "new normal" created by AI production? by Tom Hall
https://www.prmoment.com/pr-insight/can-prs-exceed-the-new-normal-created-by-ai-production
The brains behind Muck Rack’s media database on what’s trending in journalism in 2026 by Jessica Lawlor
https://muckrack.com/blog/editorial-team-on-whats-trending-in-journalism-2026
The Australia Digital PR Calendar by Hawk Academy
https://hawkacademy.co/resources/digital-pr-calendar-australia
A PR plea: when pitching a source, tell me what they can actually speak to by Sam Donndelinger
Tools
Six Chillies Percentage Calculator
https://sixchillies-percentagecalculator.netlify.app/
Podcasts/Webinars
Bridging Data and Creativity in Digital PR - The Digital PR Podcast w/ Thierry Ngutegure
https://open.spotify.com/episode/3zq2w1mEa59uAqCUV5CAh0
The State of the Journalism Industry in 2026 - BuzzStream Podcast w/ Dominic Ponsford (Press Gazette)
https://www.buzzstream.com/blog/dominic-ponsford-podcast/
Personalization in AI Results - BuzzStream Podcast w/ Garrett Sussman (iPullRank)
https://www.buzzstream.com/blog/personalization-ai-podcast/
International Digital PR, Cultural Insights & AI Search - Search with Sean w/ Lau Miguez
https://www.youtube.com/watch?v=WE_rEEa4lRM
Thierry Ngutegure, Head of Data Storytelling at Six Chillies - Digital Superchats
https://www.youtube.com/watch?v=oxB6NuOM2rY
Want to do even more learning?
Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.
The library is a database of more than 2,000 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.
RESOURCES
