Digital PR Learning Resources You May Have Missed From October

Last month we found 51 learning resources that you should check out if you work in Digital PR.

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51 Digital PR Learning Resources We Found in October

Blogs/Social Posts/Slides

Why the Follow-Up Email Is One of Digital PR's Most Underrated Strategies by Lizzy Green

https://www.digitalprtips.com/blog/why-the-follow-up-email-is-one-of-digital-prs-most-underrated-strategies

The Real Reason AI Search Is Rewriting PR Strategy by Becky Green

https://www.digitalprtips.com/blog/the-real-reason-ai-search-is-rewriting-pr-strategy

We Analyzed 624 Talker Research Surveys. Here’s What Actually Earns Links by Vince Nero

https://www.buzzstream.com/blog/talker-research-survey-analysis/

How to build your own reactive PR alerts with ChatGPT or Claude by Sacha Fournier

https://journofinder.com/blog/reactive-pr-alerts

The State of Local News in America 2026 Report by Local News Initiative

https://localnewsinitiative.northwestern.edu/projects/state-of-local-news/2026/report/

Digital News Report Interactive by Reuters Institute

https://reutersinstitute.politics.ox.ac.uk/digital-news-report/interactive

Why the Best Data-Led PR Campaigns Keep Working Long After Launch by Kristen Klepac

https://www.theprinsider.com/post/kristen-klepac-data-led-pr-campaigns

Prove it: A practical digital PR toolkit for measuring AI visibility by JBH

https://proveit.jbh.co.uk/

How to Pitch Local Newsrooms in the US (Your Definitive 2026 Guide) by Vince Nero

https://www.buzzstream.com/blog/how-to-pitch-local-newsrooms/

The New Rules Of Journalist Outreach, Based On Millions Of Emails by Vince Nero

https://www.searchenginejournal.com/the-new-rules-of-journalist-outreach-based-on-millions-of-emails/592060/

What Does Google’s AI Email Summaries Expansion Mean for PR? by Vince Nero

https://www.buzzstream.com/blog/google-ai-email-summaries-for-pr/

How to Get Ahead of the News Cycle and win Christmas by Charlotte Crowther

https://kaizen.co.uk/blog/digital-pr/how-to-get-ahead-of-the-news-cycle-and-win-christmas

Not all visibility is created equal by Sophie Moore

https://www.wearebottle.com/blog/not-all-visibility-is-created-equal

Are your digital PR campaigns underdelivering? 5 things you might have missed by Fran Johnson

https://influenceonline.co.uk/2026/10/23/are-your-digital-pr-campaigns-underdelivering-5-things-you-might-have-missed

Winning AI Recommendations This Black Friday by Hannah Welsh

https://www.reflectdigital.co.uk/blog/winning-ai-recommendations-this-black-friday

2027 Marketing Calendar by Energy PR

https://www.energypr.co.uk/blog/marketing-calendar/

Earned media still drives more than 84% of AI citations, but the sources behind AI answers are shifting by Matt Albasi

https://muckrack.com/blog/what-is-ai-reading-october-2026

How to Master Digital PR in the US by Bruna Barbosa

https://marketingsignals.com/insights/how-to-master-digital-pr-in-the-us

Digital PR and AI visibility: What 3,500 links tell us about brand visibility in AI by Libby Windle

https://connective3.com/insights/digital-pr-ai-visibility-study/

How to create and pitch great campaign ideas by Rosie Taylor

https://rosietaylor.substack.com/p/how-to-create-and-pitch-great-campaign

Behind the Brand: Courtney Rogers on building a global PR strategy at Hotel Chocolat by The PR Insider

https://www.theprinsider.com/post/behind-the-brand-courtney-rogers-hotel-chocolat

Why strong Digital PR campaigns never stand still by Lizzy Green

https://wolfenden.agency/insights/why-strong-digital-pr-campaigns-never-stand-still/

How to Get Your Story on Radio by Steph Spyro

https://www.offtherecordmedia.co.uk/p/how-to-get-your-story-on-the-radio

How to Get Stories on News Brands’ TikTok and Instagram by Steph Spyro

https://www.offtherecordmedia.co.uk/p/how-to-get-stories-on-news-brands

Why Reddit deserves a place in your PR strategy by Gideon Katz

https://distinctly.co/blog/why-reddit-deserves-a-place-in-your-pr-strategy/

How to Generate Digital PR Campaign Ideas That Journalists Want by Rob Smith

https://www.pure-digital-pr.com/how-to-generate-digital-pr-campaigns-journalists-want/

Why Reddit Belongs In Your PR Strategy by Brent Csutoras

https://www.searchenginejournal.com/why-reddit-belongs-in-your-pr-strategy/593602/

What 4,599 ChatGPT Responses Reveal by Ashish Jacob

https://gofishdigital.com/blog/go-fish-research-what-4599-chatgpt-responses-reveal/

AI Search ROI Is Messy. Here’s How to Measure It Anyway by Louise Linehan

https://ahrefs.com/blog/ai-search-roi/

How to Measure AI Search Visibility When Attribution Falls Short by Louise Linehan

https://ahrefs.com/blog/how-to-measure-ai-search-visibility/

How ChatGPT Does Query Fan-Out (15 Million Queries Studied) by Louise Linehan

https://ahrefs.com/blog/query-fan-out-chatgpt/

AI Share of Voice: What It Is, How to Measure It, and What It Actually Tells You by Si Quan Ong

https://ahrefs.com/blog/ai-share-of-voice/

How Stable Are AI Citations? 10 Things We Learned Tracking 37,500 Citations by Mateusz Makosiewicz

https://ahrefs.com/blog/how-stable-are-ai-citations/

BrightonSEO October 2026: the Connective3 Roundup by Mai Gonzalez

https://connective3.com/insights/brightonseo-october-2026-the-connective3-roundup/

PR for Machines: Earning Coverage That LLMs Repeat by Ross Hudgens

https://speakerdeck.com/rosshudgens/pr-for-machines-earning-coverage-that-llms-repeat

brightonSEO Slides - Prompt Smarter, Not Harder: Building a Leaner, Greener AI-Powered Workflow… Without Impacting Results by Amy Podrasky

https://lnkd.in/p/eDwcviYy

brightonSEO Slides - The Missing Link Between PR and Profit by Harriet Stanger

https://lnkd.in/p/e5vYRkAF

ChatGPT doesn't cite the same page for long. The average page is cited 40% as often a week after it first appears in an answer. by Sean Fitzsimons

https://lnkd.in/p/gKx7xkK2

Before I sign off on or go ahead with pitching a PR campaign, there are a few questions I always come back to by Shakira Sacks

https://lnkd.in/p/gf_EvHtC

Most AI visibility tools test from a logged-out session, with no history and no memory, then report that answer as what your customers see. That isn't how most people use AI. by Jack Nesbitt

https://lnkd.in/p/gq9D_xyY

Podcasts/Webinars

PR Creativity: The past, the present and the future - PRmoment Podcast w/ Pete Mountstevens of Taylor Herring

https://www.prmoment.com/podcasts/pr-creativity-the-past-the-present-and-the-future

Personal Finance, PR and AI: Why Real Experts Matter - The Digital PR Podcast w/ Kara Gammell

https://open.spotify.com/episode/7hdwaJZVhlxlmabOeDCQ19

Digital PR, Brand Signals and the Zero-Risk Link - The Unscripted SEO Podcast w/ Chris Panteli

https://unscriptedseo.com/chris-panteli-digital-pr-zero-risk-link/

Cabotage? That’s the Whole Subject Line - Digital PR Explained Podcast w/ Alex Lockie

https://open.spotify.com/episode/7MR3YxR6fxq8DYaJOhPKZP

“Are stunt campaigns dead?” - Distinctly Discuss Podcast w/ Mark Rofe

https://open.spotify.com/episode/2PXUxskukUbNHtglUPiGYQ

How to unlock the stories within brand data - Distinctly Discuss Podcast w/ Thierry Ngutegure

https://open.spotify.com/episode/4ZsrY2dxsnm37zOoCouZao

The Return of Traditional Marketing Tactics - BuzzStream Podcast w/ Billy Wright

https://www.buzzstream.com/blog/billy-wright-podcast/

What Digital PR Really Does for AI Search - BuzzStream Podcast w/ Ross Hudgens (Siege Media)

https://www.buzzstream.com/blog/ross-hudgens-podcast/

Brand Building - BuzzStream Podcast w/ Mordy Oberstein of SE Ranking

https://www.buzzstream.com/blog/mordy-oberstein-podcast/

What Tech Journalists Actually Want from PR - BuzzStream Podcast w/ Jasper Hamill (Machine)

https://www.buzzstream.com/blog/jasper-hamill-podcast/

How to Land Links in iGaming & Gambling - BuzzStream Podcast w/ Lee Mitchell (Reboot)

https://www.buzzstream.com/blog/lee-mitchell-podcast/

Want to do even more learning?

Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.

The library is a database of more than 2,000 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.