The rise of the fake expert: How to remain authentic in an inbox of fakes
While AI-generated personas might offer a shortcut to securing PR coverage, this deceptive tactic risks severe reputational damage, legal consequences, and a total loss of trust with journalists
INSIGHTS, STRATEGY
Five Key Digital PR Shifts for Travel Brands in 2026
New report uncovers how to stay ahead of the curve in the travel industry to compete in this increasingly competitive, fast-moving environment
CAMPAIGNS
The Best Valentine's Day PR Campaigns
17 Valentine's Day themed PR campaigns to use as campaign inspo
STRATEGY
How Digital PR and Affiliates Won AI Recommendations
AI only recommends what it sees - make sure your brand is on its radar
RESOURCES
Digital PR Learning Resources You May Have Missed From January
Last month we found 41 learning resources that you should check out if you work in Digital PR
STRATEGY
How Stories in Content Help You Earn Quality Links, Brand Mentions, and Citations
Find out how weaving storytelling into SEO content earns you natural links, brand mentions, citations, and AI visibility
STRATEGY
Why PR Is The Power Source For Brand Growth
If your brand isn’t telling its story, the internet will - fast, messy, and without context. PR is now your survival strategy
GENERAL, RESOURCES
The best newsletters in 2026 to subscribe to if you work in Digital PR
24 of the best newsletters that will provide regular value to anyone working in Digital PR
RESOURCES
Digital PR Learning Resources You May Have Missed From December
Last month we found 46 learning resources that you should check out if you work in Digital PR
STRATEGY, GENERAL
Servicing Blue-Chip Brands: What 7 Years in a Media Agency Has Taught Me
My Digital PR journey from fast-paced link-building to Blue-Chip brands completely transformed my client approach
CAMPAIGNS
Digital PRs Share Their Favourite Campaigns From 2025
Check out these excellent examples of campaigns produced by the Digital PR industry in 2025
RESOURCES
25 Blogs From 2025 That Digital PRs Should Read
A roundup of some of the best blogs from 2025 that you might have missed
Hi, I’m Matt, and I’m here to help with your Digital PR strategy. I founded Digital PR Tips as a platform to share my knowledge. On this website you’ll find a library of helpful posts, useful resources and industry insights.