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DIGITAL PR INSIGHTS
RESOURCES
Digital PR Learning Resources You May Have Missed From March
Last month we found 58 learning resources that you should check out if you work in Digital PR.
OUTREACH, STRATEGY, DATA
How the Digital PR Industry is Using AI
I talked to the Digital PR community to find out what they're using AI for to make their jobs easier and more productive
REPORTING, STRATEGY
Why marketers are moving from website traffic KPIs to focus on brand perception
As AI changes how people search and discover brands, we must measure success through brand perception, authority and visibility, rather than just website traffic
STRATEGY
Why Campaign-Led PR Is the Strategic Choice
Why a campaign-led PR strategy should replace one-off press moments with multi-channel narratives that build brand authority, strengthen search visibility and drive measurable impact
RESOURCES
Digital PR Learning Resources You May Have Missed From February
Last month we found 42 learning resources that you should check out if you work in Digital PR
CAMPAIGNS, OUTREACH
The rise of the fake expert: How to remain authentic in an inbox of fakes
While AI-generated personas might offer a shortcut to securing PR coverage, this deceptive tactic risks severe reputational damage, legal consequences, and a total loss of trust with journalists
INSIGHTS, STRATEGY
Five Key Digital PR Shifts for Travel Brands in 2026
New report uncovers how to stay ahead of the curve in the travel industry to compete in this increasingly competitive, fast-moving environment
CAMPAIGNS
The Best Valentine's Day PR Campaigns
17 Valentine's Day themed PR campaigns to use as campaign inspo
STRATEGY
How Digital PR and Affiliates Won AI Recommendations
AI only recommends what it sees - make sure your brand is on its radar
