Digital PR Learning Resources You May Have Missed From February

Last month we found 42 learning resources that you should check out if you work in Digital PR.

If you find these round ups useful, I share the latest Digital PR news, blogs and resources each week in The Digital PR Observer Newsletter. You can sign up to receive it for free in your inbox each Wednesday using the form below.

42 Great Digital PR Learning Resources We Found in February

Blogs/Social Posts

Five Key Digital PR Shifts for Travel Brands in 2026 by Chloe Osunsami

https://www.digitalprtips.com/blog/five-key-digital-pr-shifts-for-travel-brands-in-2026

How Digital PR and Affiliates Won AI Recommendations by Alex Lovesey

https://www.digitalprtips.com/blog/how-digital-pr-and-affiliates-won-ai-recommendations

What pitching will look like in 2026 by Rosie Taylor

https://rosietaylor.substack.com/p/what-pitching-will-look-like-in-2026

2026 State of Digital PR Report by Vince Nero

https://www.buzzstream.com/blog/state-of-digital-pr-2026/

Digital PR in the US vs UK: Mapping the Differences [Data Study] by Vince Nero

https://www.buzzstream.com/blog/us-vs-uk-digital-pr/

The Complete Guide to PR Campaigns: How to Plan, Launch, and Sustain Success by Cision

https://www.cision.com/resources/guides-and-reports/complete-guide-pr-campaigns/

The State of Digital PR in the Travel Industry 2026 by Chloe Osunsami

https://aira.net/blog/the-state-of-digital-pr-in-the-travel-industry-2026/

Inside Sky News: What It Takes to Turn a Local Story into National Headlines by Steph Spyro

https://www.offtherecordmedia.co.uk/p/inside-sky-news-what-it-takes-to

Your Client Just Got 50 Syndicated Links From One Story. Now Watch Them Count It as One by Gajendra Singh Rathore

https://www.linkedin.com/pulse/your-client-just-got-50-syndicated-links-from-one-now-singh-rathore-2rjwc/

Unlinked Mentions Are a Real KPI Now. Good Luck Explaining That to Clients by Gajendra Singh Rathore

https://www.linkedin.com/pulse/unlinked-mentions-real-kpi-now-good-luck-explaining-singh-rathore-9brqc/

Why You Shouldn't Trust Anyone Promising "Guaranteed" AI Visibility (And What Actually Works) by Jem Leslie

https://www.wearebottle.com/blog/ai-red-flags-and-what-to-trust

How to land high-quality Australian links by Sandra Leung

https://www.rebootonline.com/digital-pr/digital-pr-australia-guide/

What skills do junior PRs need for success? by Elizabeth Giles

https://www.prmoment.com/pr-insight/key-skills-for-junior-pr-professionals-2026

How to create a standout PR strategy for your home interior brand in 2026 by Eliza Laben

https://connective3.com/insights/how-to-create-the-perfect-pr-strategy-for-your-home-brand-in-2026/

How to build a Digital PR strategy for your brand by Callum Taylor

https://connective3.com/insights/how-to-build-a-digital-pr-strategy-for-your-brand/

A guide to Digital PR in Spain by Marc Bulsa

https://connective3.com/insights/a-guide-to-digital-pr-in-spain/

Six tips for growing your brand’s online presence by Annika Shoker

https://www.motivepr.co.uk/blog/six-tips-for-growing-your-brands-online-presence

Backlink strategy not working? This might be why by Emma Setchell

https://www.motivepr.co.uk/blog/backlink-strategy-not-working-this-might-be-why

UK Digital PR Statistics 2026: Latest data on backlinks, brand visibility and AI by Laighton Powell

https://www.motivepr.co.uk/blog/digital-pr-statistics-2026

Key Differences Between Digital PR in Spain and the UK (And How to Win in Both) by Ines Mbae Lopez

https://riseatseven.com/blog/key-differences-digital-pr-spain-vs-uk/

Navigating the Shifting Parenting Media Landscape: What Brands Need to Know for 2026 by Lizzy Green

https://wolfenden.agency/insights/navigating-the-shifting-parenting-media-landscape-what-brands-need-to-know-for-2026/

Pivot! How to get the most out of PR campaigns by Freya Gavin-Plume

https://wolfenden.agency/insights/pivot-how-to-get-the-most-out-of-pr-campaigns/

How to integrate thought leadership into your PR strategy by Ella Boylan

https://cedarwood.digital/blog/how-to-integrate-thought-leadership-into-your-pr-strategy/

How to track the long-term SEO impact of PR mentions by Ella Boylan

https://cedarwood.digital/blog/how-to-track-the-long-term-seo-impact-of-pr-mention/

How Digital PR Helps Improve Keyword Rankings by Anthony Barone

https://studiohawk.co.uk/blog/digital-pr-keyword-rankings-uk

How To Win Visibility In ChatGPT, Gemini & AI Overviews by Sophie Brannon

https://studiohawk.com/blog/how-to-win-visibility-in-chatgpt-gemini-ai-overviews

How to Monitor Brand Mentions in ChatGPT by Louise Linehan

https://ahrefs.com/blog/monitor-brand-mentions-chatgpt/

7 digital PR secrets behind strong SEO performance by Andrew Holland

https://searchengineland.com/7-digital-pr-secrets-behind-strong-seo-performance-468159

Is Google Finally Cracking Down on Self-Promotional Listicles? by Lily Ray

https://lilyraynyc.substack.com/p/is-google-finally-cracking-down-on

7 Steps for Tracking Your ChatGPT Visibility With Ahrefs by Louise Linehan

https://ahrefs.com/blog/chatgpt-visibility-tracking/

The Hidden Cost of Inconsistent Brand Mentions by Rachel Hernandez

https://www.thehoth.com/blog/brand-consistency-seo/

Which media companies have OpenAI licensing deals by Andy Barr

https://www.linkedin.com/posts/andy-barr-ab77291_good-morning-chums-bums-the-graphic-below-ugcPost-7433099132355112960-195M

News flash: Reactive PR isn't limited to expert commentary by Veronica Fletcher

https://www.linkedin.com/posts/vf12896_news-flash-reactive-pr-isnt-limited-activity-7431974923251867648-_dr3

Is the press release really dead? by Tanya Gains

https://www.linkedin.com/posts/tanya-gains-a6737765_digitalpr-mediarelations-freelancepr-activity-7431671107331452928-KcyU

The more I work on campaigns for U.S brands, the more I realise their media landscape runs on hyper localization, especially for property and real estate stories by Iona Townsley

https://www.linkedin.com/posts/ionatownsley_the-more-i-work-on-campaigns-for-us-brands-activity-7430581073350328320-7zE6

Some tips I bear in mind when I'm pitching are… by Rosie Taylor

https://www.linkedin.com/posts/rosietaylor_advice-on-how-to-pitch-news-stories-these-activity-7426934270105006080-Zh7e

I'm judging this year's UK Content Awards and it the 30th awards I've judged, so here are 22 tips to help you win more by Stephen Kenwright

https://www.linkedin.com/posts/stephen-kenwright_22-tips-for-winning-more-awards-ugcPost-7431605338270765056-DdpZ

Podcasts/Webinars

The Perfect Pitch: What Millions of Emails Taught Us About Pitching Journalists - BuzzStream Webinar w/ Vince Nero

https://www.buzzstream.com/blog/the-perfect-pitch-webinar/

Is Social Media the Future of PR? - BuzzStream Podcast w/ Mady Lanni

https://www.buzzstream.com/blog/social-media-pr-podcast/

How AI Is Changing the Journalist-PR Relationship - The Digital PR Podcast w/ Rosie Taylor

https://open.spotify.com/episode/3bOnTLUgTAOpxSsZoSA1Gv

Digital PR in Travel & Tourism - Everything Digital w/ Grace Taylor-Clarke

https://open.spotify.com/episode/2JIYKyzlgEsDjP4oECA9eu?si=Cv5HXvpNSYe4iYzdljSD0w&nd=1&dlsi=6066fe9435b94209

Rejection Is Redirection - Digital PR Explained w/ Shara Seigel

https://open.spotify.com/episode/0i7pCDjvg3B8bFOSUTkkf8

Want to do even more learning?

Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.

The library is a database of more than 2,000 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.