Digital PR Learning Resources You May Have Missed From March

Last month we found 58 learning resources that you should check out if you work in Digital PR.

If you find these round ups useful, I share the latest Digital PR news, blogs and resources each week in The Digital PR Observer Newsletter. You can sign up to receive it for free in your inbox each Wednesday using the form below.

58 Great Digital PR Learning Resources We Found in March

Blogs/Social Posts

How the Digital PR Industry is Using AI by Matt Seabridge

https://www.digitalprtips.com/blog/how-the-digital-pr-industry-is-using-ai

Why marketers are moving from website traffic KPIs to focus on brand perception by Charlotte Close

https://www.digitalprtips.com/blog/why-marketers-are-moving-from-website-traffic-kpis-to-focus-on-brand-perception

Why Campaign-Led PR Is the Strategic Choice by Lora Thornton

https://www.digitalprtips.com/blog/why-campaign-led-pr-is-the-strategic-choice

The rise of the fake expert: How to remain authentic in an inbox of fakes by Lauren Shelley

https://www.digitalprtips.com/blog/the-rise-of-the-fake-expert-how-to-remain-authentic-in-an-inbox-of-fakes

The Role of News Publications in AI Citations by Vince Nero

https://www.buzzstream.com/blog/news-publications-ai-citations/

Do AI Data Partnerships with News Platforms Influence Citations? by Vince Nero

https://www.buzzstream.com/blog/ai-partnerships-news-citations/

Should You Use Images When Pitching Journalists? by Vince Nero

https://www.buzzstream.com/blog/images-journalist-outreach/

What journalists really think about your pictures by Rosie Taylor

https://rosietaylor.substack.com/p/what-journalists-really-think-about

Digital PR Study: How can we influence brand visibility in AI search? by Matt Foster

https://distinctly.co/blog/influence-brand-visibility-in-ai-study/

PR tools that save you hours every week - Syndication Finder and Journalist Extractor by Tom Chivers

https://www.get-press.com/

The State of Journalism 2026 by Muck Rack

https://muckrack.com/resources/research/state-of-journalism

How Do Journalist Relationships Impact Email Performance? by Vince Nero

https://www.buzzstream.com/blog/journalist-relationship-study/

You can't please all journalists... by Rosie Taylor

https://rosietaylor.substack.com/p/you-cant-please-all-journalists

GEO is just strategy led by FOMO by Colin Cather

https://www.prmoment.com/opinion/geo-is-just-strategy-led-by-fomo-3-2

How AI and Google Traffic Changes Are Reshaping Journalism in 2026 by Steph Spyro

https://www.offtherecordmedia.co.uk/p/how-ai-and-google-traffic-changes

Best Digital PR Campaigns: 50+ Amazing Examples by Lawrence Hitches

https://studiohawk.com.au/blog/digital-pr-examples

How I accidentally invented the UK Digital PR industry by Andy Barr

https://andybarrpr.substack.com/p/how-i-accidentally-invented-the-uk

How to Build a Media List in 2026 by Propel

https://propel-ai.com/blog/how-to-build-a-media-list-in-2026

PRs reveal how non-PR degrees set them up perfectly for public relations by Elizabeth Giles

https://www.prmoment.com/pr-insight/where-did-pr-learn-their-skills

The difference between coverage and authority in digital PR by Daisy Wolfenden

https://wolfenden.agency/insights/the-difference-between-coverage-and-authority-in-digital-pr/

Why PR and Paid Media Work Better Together by Lora Thornton

https://flauntdigital.com/blog/pr-and-paid-media-work-better-together/

Why Trust is the Travel Industry’s Most Valuable Currency and How PR Builds It by Lora Thornton

https://flauntdigital.com/blog/building-trust-in-travel-digital-pr/

Tom Chapman Interview - What UNILAD Tech Wants by Lila Jones

https://pressreacher.com/industry-insights/tom-chapman/

Exclusives: Use or Skip? by Keren Speck

https://www.attnseek.com/p/exclusives-use-or-skip

Why social search visibility is the next evolution of discoverability by Ashley Liddell

https://searchengineland.com/social-search-visibility-evolution-471685

The Best Cybersecurity Digital PR Campaign Ideas in 2026 by Kristen Klepac

https://greenflagdigital.com/cybersecurity-digital-pr-campaign-examples/

Why Reddit is a Goldmine For Human-Led Campaign Thinking by Shannon Cummings

https://searchverse.substack.com/p/why-reddit-is-a-goldmine-for-human

EEAT in the Travel Industry: Creating the Content Holidaymakers Want and Need by Amy Hobbs

https://flauntdigital.com/blog/eeat-in-the-travel-industry/

The rise of fake experts is undermining trust in media by Jane Hunt

https://influenceonline.co.uk/2026/03/06/the-rise-of-fake-experts-is-undermining-trust-in-media

How consumers are using social search in 2026 – and how your brand can benefit by Laura Bamford

https://www.motivepr.co.uk/blog/how-consumers-are-using-social-search-in-2026-and-how-your-brand-can-benefit

Why data-led PR campaigns are the key to EU scaling by Eirini Theodoridou

https://connective3.com/insights/why-data-led-pr-campaigns-are-the-key-to-eu-scaling/

How to Disclose AI Use in Press Releases by PR Newswire

https://www.prnewswire.co.uk/resources/articles/disclose-ai-in-press-releases/

Why Brands Waste Their PR Budget (And How To Fix Your PR Strategy) by Becky Stead

https://www.lem-uhn.com/post/wasting-pr-budget

The Importance Of Securing Industry-Relevant Interviews For Digital PR by Pure Digital PR

https://www.pure-digital-pr.com/the-importance-of-securing-industry-relevant-interviews-for-digital-pr/

The Power Of Reactive PR by Pure Digital PR

https://www.pure-digital-pr.com/the-power-of-reactive-pr/

How beauty brands are taking experiential marketing to the next level by Chloe Keys

https://www.thedrum.com/opinion/how-beauty-brands-are-taking-experiential-marketing-to-the-next-level

New Research: Search Happens Everywhere; an Analysis of 41 Websites with Significant Search Activity by Rand Fishkin

https://sparktoro.com/blog/new-research-search-happens-everywhere-an-analysis-of-41-websites-with-significant-search-activity/

Only 3% of PR Pitches Get a Response. The Other 97% Failed Before the Journalist Even Opened the Email by Gajendra Singh Rathore

https://www.linkedin.com/pulse/only-3-pr-pitches-get-response-other-97-failed-before-singh-rathore-sbkhc/?trackingId=HWuomZJHRQKe96%2BSTJfhYA%3D%3D

The "Pub Test" isn't enough. You need the "Pub Debate." by Jack Jolly

https://www.linkedin.com/posts/jack-jolly-b3978360_the-pub-test-isnt-enough-you-need-the-activity-7439599977502248962-WeJ9

Founder visibility is something I think a lot of business owners underestimate, especially when they’re focused on growing the brand itself. by Saskia Fryer

https://www.linkedin.com/posts/saskia-fryer-8a86b0215_founder-visibility-is-something-i-think-a-activity-7439653361395757058-IFyV

Everyone knows about Pinterest Trends. But the next place I’m watching for cultural signals? Etsy Trends by Elise Hopkins

https://www.linkedin.com/posts/elise-hopkins-227668163_digitalpr-prstrategy-trendforecasting-activity-7439214906249408512-9ynW

10 Data Formats That Turn Boring Data Into Digital PR Stories by Sophie Rhone

https://www.linkedin.com/posts/rhone91_10-data-formats-that-turn-boring-data-into-ugcPost-7437124682417389568-KfMX

Creative Foreplay: Finding Digital PR ideas when you have a brain block by Gemma Flinders

https://www.linkedin.com/posts/gemmaflinders_%F0%9D%90%82%F0%9D%90%AB%F0%9D%90%9E%F0%9D%90%9A%F0%9D%90%AD%F0%9D%90%A2%F0%9D%90%AF%F0%9D%90%9E-%F0%9D%90%85%F0%9D%90%A8%F0%9D%90%AB%F0%9D%90%9E%F0%9D%90%A9%F0%9D%90%A5%F0%9D%90%9A%F0%9D%90%B2-activity-7442235505200611328-WwT_

Two Digital PR lessons from Reuters: who do young people actually trust? by Jasmine Maguire

https://www.linkedin.com/pulse/two-digital-pr-lessons-from-reuters-who-do-young-people-maguire-egkke/

Digital PR tip for better AI visibility by Matt Black

https://www.linkedin.com/posts/matt-black-4b1a469a_digital-pr-tip-for-better-ai-visibility-activity-7443245174459142144-hy5u

If you’re new to comms and the idea of meeting journalists petrifies you, then I have some advice by Steph Spyro

https://www.linkedin.com/posts/stephspyro_if-youre-new-to-comms-and-the-idea-of-meeting-activity-7435227889425616896-VZvd

AI Can Do 90% of Your Digital PR Job Now. The 10% It Can’t Is the Only Part That Ever Mattered by Gajendra Singh Rathore

https://www.linkedin.com/pulse/ai-can-do-90-your-digital-pr-job-now-10-cant-only-singh-rathore-ummvc/

10 Digital PR Angles That Always Work by Sophie Rhone

https://www.linkedin.com/posts/rhone91_10-digital-pr-angles-that-always-work-activity-7434622413029572608-r4ib

Reach PLC released its 2025 results today. I read the report so you don’t have to by Mark Rofe

https://www.linkedin.com/posts/rofe_reach-plc-released-its-2025-results-today-activity-7434692935486558208-ezjc

10 Digital PR Tips That Actually Win Links by Sophie Rhone

https://www.linkedin.com/posts/rhone91_10-digital-pr-tips-that-actually-win-links-ugcPost-7434264617360502784-mC8z/

Podcasts/Webinars

Digital PR Strategy in 3 Simple Steps - Whiteboard Friday w/ Chloe Osunsami

https://moz.com/blog/digital-pr-strategy-steps-whiteboard-friday

How to Build Insanely Creative Digital PR Campaigns - BuzzStream Podcast w/ Katy Powell

https://www.buzzstream.com/blog/creative-digital-pr-podcast/

PR in the Real World Podcast: Shaping the News for Millions - Inside Reach plc with Chief Content Officer David Higgerson

https://www.youtube.com/watch?v=sGN-kPNRVs4

What's Got The World Talking? Podcast - PR and Regional Media: What Works Now

https://www.youtube.com/watch?v=BwczE7LK00U

Why 90% Of Outreach Gets Ignored By Journalists - E-coffee with Experts w/ Nicole Franco

https://www.youtube.com/watch?v=1O4K9kJYrI8

Mastering Media Pitches - BuzzStream Podcast w/ Joni Sweet

https://www.buzzstream.com/blog/media-pitches-podcast/

Why LLM Volatility Shouldn’t Change Your Digital PR Strategy - BuzzStream Podcast w/ Amanda Milligan

https://www.buzzstream.com/blog/llm-volatility-strategy-podcast/

AI and the Future of Journalism - The Digital PR Podcast w/ Harriet Meyer

https://open.spotify.com/episode/61e1QRGxcqyCMIZk7ORQ78

Want to do even more learning?

Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.

The library is a database of more than 2,000 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.