Digital PR Learning Resources You May Have Missed From January

Last month we found 41 learning resources that you should check out if you work in Digital PR.

If you find these round ups useful, I share the latest Digital PR news, blogs and resources each week in The Digital PR Observer Newsletter. You can sign up to receive it for free in your inbox each Wednesday using the form below.

41 Great Digital PR Learning Resources We Found in January

Blogs/Social Posts

The best newsletters in 2026 to subscribe to if you work in Digital PR by Matt Seabridge

https://www.digitalprtips.com/blog/the-best-newsletters-to-subscribe-to-if-you-work-in-digital-pr

Servicing Blue-Chip Brands: What 7 Years in a Media Agency Has Taught Me by Jade Denby

https://www.digitalprtips.com/blog/servicing-blue-chip-brands-what-7-years-in-a-media-agency-has-taught-me

Why PR Is The Power Source For Brand Growth by Sheridan Okey

https://www.digitalprtips.com/blog/why-pr-is-the-power-source-for-brand-growth

How Stories in Content Help You Earn Quality Links, Brand Mentions, and Citations by Chioma Anunobi

https://www.digitalprtips.com/blog/how-stories-in-content-help-you-earn-quality-links-brand-mentions-and-citations

NeoMam Jealousy List 2025: 17 projects that inspired us by NeoMam

https://neomam.com/jealousy-list-2025/

How PRs Can Help Reporters Get Stories Past Editors by Steph Spyro

https://www.offtherecordmedia.co.uk/p/how-prs-can-help-reporters-get-stories

Inside PR 2026: Trends, Challenges, and What’s Next by Cision

https://www.cision.com/resources/guides-and-reports/2026-inside-pr-report/

How We Test Digital PR Pitches to Increase Opens, Clicks, and Coverage by Deirdre Kronschnabel

https://gofishdigital.com/blog/digital-pr-pitch-testing-opens-clicks-coverage/

Why Journalists Ignore Your Content (And How to Fix It) by Kyle Beaman

https://gofishdigital.com/blog/news-values-digital-pr-campaigns/

How PRs Can Package Press Releases That Work for Newsroom Social Media Teams by Steph Spyro

https://www.offtherecordmedia.co.uk/p/how-prs-can-package-press-releases

What Are the Big Digital PR Themes for 2026? by Jem Leslie

https://www.wearebottle.com/blog/big-digital-pr-trends-2026

Digital PR and GEO are more interlinked than you think by James Reisner-Watkins

https://tank.co.uk/digital-pr-and-geo-are-more-interlinked-than-you-think

News Publishers with AI Partnerships in 2026 by Vince Nero

https://www.buzzstream.com/blog/partnerships-in-ai/

Do Americans Use AI for News? by Vince Nero

https://www.buzzstream.com/blog/ai-news-usage/

PR in the Age of Agentic Commerce, What Still Wins When AI Recommends the Products? by James Roach

https://honchosearch.com/blogs/news/pr-in-the-age-of-agentic-commerce

3 tips to make authentic PR stand out in a sea of AI noise by Isobel Aylmer

https://wolfenden.agency/insights/3-tips-to-make-authentic-pr-stand-out-in-a-sea-of-ai-noise/

A Recipe for a Phenomenal Digital PR Campaign by Clea Kanning

https://studiohawk.com.au/blog/a-recipe-for-a-phenomenal-digital-pr-campaign/

What is Digital PR? (And Why US Brands Are STILL Missing Out) by Gretchen Turnbull

https://riseatseven.com/blog/why-us-brands-miss-out-on-digital-pr/

Why Digital PR Isn’t a Quick Fix – And Why That’s a Good Thing by Emilia Beck

https://www.seoworks.co.uk/digital-pr-isnt-a-quick-fix/

5 Biggest PR Opportunities in 2026 by Mary Lorenz

https://www.cision.com/resources/articles/biggest-pr-opportunities/

Best Practices for International Press Releases by PR Newswire

https://www.prnewswire.co.uk/resources/articles/international-press-release-best-practices/

Save this for your next DPR campaign inspiration by Ella Boylan

https://cedarwood.digital/blog/save-this-for-your-next-dpr-campaign-inspiration/

5 Chrome extensions every Digital PR team needs by Ella Boylan

https://cedarwood.digital/blog/5-chrome-extensions-every-digital-pr-team-needs/

How to balance creativity and linkability by Ella Boylan

https://cedarwood.digital/blog/how-to-balance-creativity-and-linkability/

AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility by Rand Fishkin

https://sparktoro.com/blog/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility/

How To Build Site Authority and Multi-Channel Relevance in the Age of AI by David White

https://moz.com/blog/how-to-build-site-authority-and-multi-channel-relevance-in-the-age-of-ai

How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You by Louise Linehan

https://ahrefs.com/blog/how-to-track-ai-overviews/

How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation) by Louise Linehan

https://ahrefs.com/blog/how-to-rank-in-ai-overviews/

9 Experts Explain How Digital PR Can Improve Your SEO and GEO in 2026 by Emily Gertenbach

https://explodingtopics.com/blog/digital-pr-for-seo

Reddit vs. Search Engines vs. AI: The 2026 Trust Report by Marianna Mankle

https://www.siegemedia.com/research/reddit-sentiment

2016 to 2026: what has changed in PR by Elizabeth Giles

https://www.prmoment.com/pr-insight/2016-2026-nostalgia-what-has-changed-pr

How to craft data AI search loves by Allison Carter

https://www.prdaily.com/how-to-craft-data-ai-search-loves/

Trending Campaigns Newsletter: The Weekly Briefing on PR Campaigns and Coverage Opportunities by Aleyda Solis

https://trendingcampaigns.com/

Here's what I look for in "exclusives" pitched to me by Rosie Taylor

https://www.linkedin.com/posts/rosietaylor_i-was-asked-by-a-pr-pro-the-other-day-what-activity-7421899543685988353-6g77

Reactive campaigns in Australia DO NOT have the same success as in the UK by Ellie Sumner

https://www.linkedin.com/posts/elysia-sumner_quick-little-aussie-outreach-tip-to-end-the-activity-7417784030802100224-p3-1

A syndication finder for the Ippen Digital / Mediengruppe Ippen network in Germany by Sophie Rhone

https://www.linkedin.com/posts/rhone91_if-you-land-german-media-coverage-this-one-ugcPost-7416910160004116480-lrOe

Journalism, media, and technology trends and predictions 2026 by Reuters Institute

https://reutersinstitute.politics.ox.ac.uk/journalism-media-and-technology-trends-and-predictions-2026

Podcasts/Webinars

Data Has a Reputation Problem, And Six Chillies is Here to Solve It - BuzzStream Podcast w/ Thierry Ngutegure and George Sinnott

https://www.buzzstream.com/blog/six-chillies-podcast/

Future-Proofing PR - The PESO Model & Structured Trust - The Digital PR Podcast w/ Gini Dietrich

https://open.spotify.com/episode/1NU06m0vPjZvQGaOFUpty4

How Audience Research Drives Great Content Ideas - BuzzStream Podcast w/ Paxton Gray

https://www.buzzstream.com/blog/audience-research-content-podcast/

What Comes Next for News SEO and Publishers - The Search Session Podcast w/ John Shehata

https://www.advancedwebranking.com/blog/what-comes-next-for-news-seo-and-publishers

Want to do even more learning?

Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.

The library is a database of more than 2,000 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.