Digital PR Learning Resources You May Have Missed From December

Last month we found 46 learning resources that you should check out if you work in Digital PR.

If you find these round ups useful, I share the latest Digital PR news, blogs and resources each week in The Digital PR Observer Newsletter. You can sign up to receive it for free in your inbox each Wednesday using the form below.

46 Great Digital PR Learning Resources We Found in December

Blogs/Social Posts

25 Blogs From 2025 That Digital PRs Should Read by Matt Seabridge

https://www.digitalprtips.com/blog/25-blogs-from-2025-that-digital-prs-should-read

Digital PRs Share Their Favourite Campaigns From 2025 by Matt Seabridge

https://www.digitalprtips.com/blog/digital-prs-share-their-favourite-campaigns-from-2025

Moments That Matter 2026 Calendar by Mail Metro Media

https://www.mailmetromedia.co.uk/data-and-insight/insight-calendar-2026/

What is Digital PR? From strategy and tactics to measurement by Chloe Osunsami

https://aira.net/blog/what-is-digital-pr/

The Get Featured 'Best of 2025' by Rosie Taylor

https://rosietaylor.substack.com/p/the-best-of-2025-at-get-featured

Our favourite digital PR and marketing campaigns of 2025 by Laura Bamford

https://www.motivepr.co.uk/blog/favourite-campaigns-2025

Should You Pitch Journalists From an Agency or Brand Email Address? [Data from 5M Emails] by Vince Nero

https://www.buzzstream.com/blog/agency-vs-brand-email-address/

Which News Sites Block AI Crawlers in 2025? [New Data] by Vince Nero

https://www.buzzstream.com/blog/publishers-block-ai-study/

The Relationship between Journalism and Digital PR by Melanie Radman

https://prosperitymedia.com.au/the-relationship-between-journalism-and-digital-pr/

Why good pitches don't get used by Rosie Taylor

https://rosietaylor.substack.com/p/why-good-pitches-dont-get-used

Digital PR is the way to win over LLMs by Hannah McIntosh

https://www.thedrum.com/opinion/digital-pr-is-the-way-to-win-over-llms

Four essential PR tools and plugins to boost your results in 2026 by Laura Bamford

https://www.motivepr.co.uk/blog/essential-pr-tools-2026

5 New Year’s Resolutions for PR Pros to Make in 2026 by Mary Lorenz

https://www.cision.com/resources/articles/new-years-resolutions-public-relations-pros-in-2026/

AI email summaries are rewriting your message – here’s what to do about it by David Silverman

https://www.prdaily.com/ai-email-summaries-are-rewriting-your-message-heres-what-to-do-about-it/

How to Get Your Stories in Journalists’ Christmas Baskets This December by Steph Spyro

https://www.linkedin.com/pulse/how-get-your-stories-journalists-christmas-baskets-december-spyro-st0ge/

Housing Journalism: How PR Pros Can Land Stronger Media Coverage by Steph Spyro

https://www.linkedin.com/pulse/housing-journalism-how-pr-pros-can-land-stronger-media-steph-spyro-3bqje/

What 5 Journalists Want In 2026 — and What Should Stay in 2025 by Steph Spyro

https://www.linkedin.com/pulse/what-5-journalists-want-2026-should-stay-2025-steph-spyro-jw4ae/

Best Christmas PR and marketing campaigns by Kirke Viira

https://www.motivepr.co.uk/blog/best-christmas-pr-and-marketing-campaigns

How people search in 2026... (a study of 1.5bn searches) by Carrie Rose and Ray Saddiq

https://riseatseven.com/blog/how-people-search-2026/

The 40 best billboards of 2025 by Famous Campaigns

https://www.famouscampaigns.com/2025/12/the-40-best-billboards-of-2025/

The 40 best outdoor brand activations of 2025 by Famous Campaigns

https://www.famouscampaigns.com/2025/12/the-40-best-outdoor-brand-activations-of-2025/

25 of the best creative product drops of 2025 by Famous Campaigns

https://www.famouscampaigns.com/2025/12/25-of-the-best-creative-product-drops-of-2025/

How to build search visibility before demand exists by Ashley Liddell

https://searchengineland.com/build-search-visibility-before-demand-exists-466516

The Stunt Watch review of the year 2025 by Kim Allain

https://www.prmoment.com/opinion/the-stunt-watch-review-of-the-year

The Good and Bad PR year in review 2025 by Andy Barr

https://www.prmoment.com/good-bad-pr/year-in-review-best-and-worst-pr-of-2025

What did PR care about the most in 2025? by Elizabeth Giles

https://www.prmoment.com/pr-insight/what-did-pr-care-about-the-most-in-2025

35+ Digital PR Statistics for 2026 by Ben Eaglestone

https://www.energypr.co.uk/blog/digital-pr-statistics/

2026 Marketing Calendar by Energy PR

https://www.energypr.co.uk/blog/marketing-calendar/

AI Marketing Examples: 13 Times AI Actually Delivered by Mateusz Makosiewicz

https://ahrefs.com/blog/ai-marketing-examples/

Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs by Glen Allsopp

https://ahrefs.com/blog/best-lists-research/

I Ran an AI Misinformation Experiment. Every Marketer Should See the Results by Mateusz Makosiewicz

https://ahrefs.com/blog/ai-vs-made-up-brand-experiment/

Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied) by Louise Linehan

https://ahrefs.com/blog/ai-brand-visibility-correlations/

Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied) by Despina Gavoyannis

https://ahrefs.com/blog/ai-overviews-vs-ai-mode/

Campaigns Year in Review 2025 by Ad Age

https://adage.com/events-awards/year-in-review/2025/

Digital PR in 2025: Industry Review by Mikaila Storey

https://www.seoworks.co.uk/digital-pr-2025-review/

Small print with big impact by Stephen Kenwright

https://stephenkenwright.co.uk/insights/small-print-with-big-impact/

Here are my top three tiny tweaks that will make a pitch stand out in the inboxes that are still open over the Christmas season by Shakira Sacks

https://www.linkedin.com/posts/shakira-sacks_pr-digitalpr-freelancepr-activity-7404100249616601088-74GN

Percentage Calculator by Sourcee

https://www.sourcee.app/percentage-calculator

Podcasts/Webinars

What Makes a Compelling Survey Idea? - BuzzStream Podcast w/ Rick Maughan

https://www.buzzstream.com/blog/talker-survey-podcast/

How to Start a Digital PR Client (Step-by-Step Audit Guide) - BuzzStream Podcast w/ Chloe Osunsami

https://www.buzzstream.com/blog/digital-pr-audit-podcast/

How to Create a Great Survey - BuzzStream Podcast w/ Brian Reitz

https://www.buzzstream.com/blog/yougov-podcast/

Digital PR vs. PR: Where the Line Actually Is (and Why It Matters in 2026) - BuzzStream Podcast w/ Jon Amar

https://www.buzzstream.com/blog/digital-pr-vs-pr-podcast/

What Makes a Compelling Survey Idea? - BuzzStream Podcast w/ Rick Maughan

https://www.buzzstream.com/blog/talker-survey-podcast/

How to Build Authority as a Freelance PR, Set Boundaries and Earn Respect (Without Changing Who You Are) - The PR Hotline w/ Saskia Fryer

https://open.spotify.com/episode/7vfNHHJhta0aApREfEGgbf

How to Find Your Voice in PR, Build Authority and Confidently Step into Leadership Roles - The PR Hotline w/ Saskia Starritt

https://open.spotify.com/episode/0LIcabwJ33CTJpgtgtlrEg

How to Find The Perfect Journalist For Your Story - BuzzStream Webinar

https://www.buzzstream.com/blog/find-perfect-journalist-webinar/

Want to do even more learning?

Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.

The library is a database of more than 2,000 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.