25 Blogs From 2025 That Digital PRs Should Read

Each week in The Digital PR Observer Newsletter I share the latest Digital PR resources, and at the end of each month I've been rounding up the best resources that people working in Digital PR should check out.

Here, I've curated 25 blogs from 2025 that you should read if you want to learn more about Digital PR and improve the results you achieve next year.

I've tried to ensure there's a good amount of variety of topics in the list, and variety of voices. The list is in no particular order.

If you find these round ups useful, I share the latest Digital PR news, blogs and resources each week in The Digital PR Observer Newsletter. You can sign up to receive it for free in your inbox each Wednesday using the form below.

25 Digital PR blogs from 2025 you should definitely read

Digital PR measurement: the metrics that matter & the metrics that don’t by James Brockbank

https://digitaloft.co.uk/how-to-measure-digital-pr/

Ethical Storytelling in PR: Relevance, Reputation, Results by Virginia Hawkins

https://www.screamingfrog.co.uk/blog/ethical-storytelling-in-pr/

The Science of Digital PR: Why Challenging Your Own Work Builds Better Campaigns by Chloe Tickner

https://www.digitalprtips.com/blog/the-science-of-digital-pr-why-challenging-your-own-work-builds-better-campaigns

The Product PR Revival by Laura Bamford

https://www.digitalprtips.com/blog/the-product-pr-revival

How to Build (Actually Valuable) Backlinks - The Ultimate Tactics List by Darren Kingman

https://rootdigital.co.uk/blog/how-to-build-actually-valuable-backlinks-ultimate-tactics-list/

Better together: Why PR and link-building shouldn’t live in silos by Daisy Burrell

https://medium.com/@daisycarahunt_46831/better-together-why-pr-and-link-building-shouldnt-live-in-silos-c31b91f77424

6 Million Subject Lines Analyzed: What Actually Gets Journalists to Open by Vince Nero

https://www.buzzstream.com/blog/subject-line-study/

Top 10 Digital PR Headlines Revealed – Tips for Campaign Success by Rebecca Honeybill

https://rootdigital.co.uk/blog/top-digital-pr-campaign-headlines/

How Introverts Can Succeed in Digital PR and Leverage Their Unique Strengths by Charlotte Washington

https://www.theprinsider.com/post/how-introverts-can-succeed-in-digital-pr

The Role of Digital PR in Being Recommended by AI-Powered Search by James Brockbank

https://digitaloft.co.uk/the-role-of-digital-pr-in-being-recommended-by-ai/

31,711 links later. Lessons from 2025’s biggest travel PR campaigns by Sophie Crosby

https://www.mintydigital.com/blog/31711-links-later-lessons-from-2025s-biggest-travel-pr-campaigns/

Digital PR Link Building Timeline – How Long Does It Take? by Rebecca Honeybill

https://rootdigital.co.uk/blog/digital-pr-link-building-timeline/

How to Use FOI Requests as a Digital PR Campaign Data Source by Jamie Dixon

https://digitaloft.co.uk/using-foi-requests-in-digital-pr/

What is Generative Engine Optimisation (GEO) and what you need to know as a Public Relations professional by Darryl Sparey

https://www.hardnumbers.co.uk/generative-engine-optimisation/generative-engine-optimisation-guide-to-generative-engine-optimisation-geo-for-public-relations-pr

The Role and Impact of Data Analysis for Digital PR by Keunike Maralit

https://prosperitymedia.com.au/the-role-and-impact-of-data-analysis-for-digital-pr/

The GEO Playbook by Victoria Affleck

https://www.rebootonline.com/geo/geo-playbook/ai-search-landscape/

Why Google Loves Author Bio Links to Pages by Colin Cather

https://www.wearebottle.com/blog/author-bio-backlinks 

What is Digital PR? From strategy and tactics to measurement by Chloe Osunsami

https://aira.net/blog/what-is-digital-pr/

How to Use Passive Link Building to Generate Hundreds of Links by Vince Nero

https://www.buzzstream.com/blog/passive-link-building/

Out of Cite: Why Your PR Wins May Be Missing From AI Search by The Screaming Frog PR Team

https://www.screamingfrog.co.uk/blog/pr-wins-may-be-missing-from-ai/

Using FOI requests as a digital PR campaign data source by Millie Bird

https://www.motivepr.co.uk/blog/using-foi-data-for-digital-pr-campaigns

Pitching is hard at the moment - here's what we can do about it by Rosie Taylor

https://rosietaylor.substack.com/p/no-its-not-just-you

How to Plan Your Product Launch PR Campaign by Simon Reynolds

https://www.cision.com/resources/articles/how-to-plan-product-launch-pr-campaign/

How to Deal With a Low Coverage Month and How to Get Out Of It by Chloe Shaw

https://www.theprinsider.com/post/how-to-deal-with-a-low-coverage-month

250 Data Sources That Can Be Used for PR Campaigns by Matt Seabridge

https://www.digitalprtips.com/blog/data-sources-for-pr-campaigns

Want to do even more learning?

Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.

The library is a database of more than 2,000 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.