RESOURCES

THE DIGITAL PR LIBRARY

RESOURCE LIBRARY

Looking to expand on your Digital PR knowledge? Our Digital PR library aims to round up some of the best learning resources on the internet that will help you become a Digital PR expert.

To use the resource library, simply use the filters by tags button to select the topic that you want to learn more about. From there, the table will update to show you a list of learning resources in a variety of formats including blog posts, podcasts, webinars and more that are related to your chosen topic. Since the library has become quite large, we've also selected a small number of resources from each category as "Featured" resources to help guide you on where to start.

TITLE	PUBLICATION	FEATURED
Will Posting on Reddit Help Your Brand in AI Search?	Minty Digital
Digital PR Resources Cheat Sheet	LinkedIn	✔
PR friends, here’s a quick guide to pitching me	LinkedIn	✔
What I’ve learned after 2 years of drafting and pitching human interest stories for a client	LinkedIn
The 50 Best PR Pitching Opportunities in ChatGPT	Ahrefs
How to Pitch Journalists and Get Results: 8 Media-Approved Tips	Cision
How to Monitor and Win Brand Mentions in AI Answers	Ahrefs
Why AI Is Failing the Creative Industry - The Digital PR Podcast w/ Joe Goulcher	The Digital PR Podcast	✔
How to Show Up in AI Results with Relevance Engineering - BuzzStream Podcast w/ Mike King	BuzzStream Podcast
How to Cope with Burnout in PR as a Recent Graduate	The PR Insider
How to use celebrity influencers to supercharge campaigns	Motive PR
Don’t Scrap It Yet: Smart Ways to Reangle Your Data-Led Campaigns	Minty Digital
5 ways to ensure your PR strategy is set up for Q4 success	Embryo
How to Plan Your Product Launch PR Campaign	Cision	✔
How To Make Your Surveys Work Harder For You	Energy PR
Can journalists easily switch to PR?	PRMoment
I’ve noticed that the best PR ideas usually tick a few boxes:	LinkedIn
Here's how you can reassure journalists that spokespeople are legitimate	LinkedIn	✔
How people are using ChatGPT	Open AI
Mastering Reactive PR and Newsjacking - BuzzStream Podcast w/ Katie Storey	BuzzStream Podcast
Can I pitch to journalists I don't know?	Get Featured
Are you a PR 'imposter'? You aren’t alone	PRMoment
Reddit, Perplexity, and Press Releases: Where GEO Starts Today	Prowly
What is LLM Seeding: Guide to Enhancing Your AI Content Strategy	Prowly
Relationship Link Building: How to Earn Top Backlinks	editorial.link
If I was starting my career in pr, these are the resources I'd sign up to	LinkedIn	✔
The single biggest reason I won’t use a good* pitch is…	LinkedIn
How to make your experts stand out from the fake experts	LinkedIn
The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners	Ahrefs
You Can’t Track AI Like Traditional Search. Here’s What to Do Instead.	Ahrefs
Redefining Link Value in the AI Era - BuzzStream Podcast w/ Tamara Novitović	BuzzStream Podcast
PR Strategy for ChatGPT and Google AI Overviews: What Works Now	Prowly
41+ Digital PR Statistics 2025 (Trends & Insights)	DemandSage
How to Grow Your Google Visibility in an AI World Via Digital PR	Affiverse Media
GEO: PR friend or foe?	PRMoment
Here's the quickest way to show the AI citation value of reactive pieces	LinkedIn	✔
After a campaign flopped, I re-outreached it with a different subject line. The results were eye-opening.	LinkedIn
How to spot Reactive PR opportunities	LinkedIn
Deep Dive into Journalist Requests - BuzzStream Podcast w/ Greg Heilers	BuzzStream Podcast
25 lessons from 25 years working in national media	LinkedIn	✔
Tips to uncover hidden PR coverage	LinkedIn	✔
The easiest way to unlock Reddit data at scale to fuel your PR, social, and onsite content ideas	LinkedIn
How to Improve your visibility in Google AI Overviews	PR.co
A guide to Digital PR in Germany	Connective3
The 10 Best Halloween Marketing Campaigns & Why They Work	Bottle
Digital PR & Authority Building in the Age of AI Search - Crawling Mondays w/ Mark Rofe and Gareth Hoyle	Crawling Mondays
Digital PR Statistics	Root Digital
How To Measure PR ROI in the Age of AI: A Framework for Proving Business Impact	Siege Media
How AI SEO and PR Intersect: What LLMs Like Gemini and ChatGPT Are Really Using to Rank Brands	Bottled Imagination
How to pitch to journalists as a PR professional	Wild PR
Revealed: Hacked Sites & Expired Domains Are Being Used as Sources for ChatGPT’s Recommendations	Digitaloft	✔
What is Generative Engine Optimisation (GEO) and what you need to know as a Public Relations professional	Hard Numbers	✔
The Impact of Generative AI on Publishers	Similarweb
Digital PR measurement: the metrics that matter & the metrics that don’t	Digitaloft	✔
Why nofollow links aren’t worthless, despite what many SEOs still believe	Digitaloft
The Role of Digital PR in Being Recommended by AI-Powered Search	Digitaloft	✔
7 Predictions for the Future of Digital PR in the Era of AI-Powered Search	Digitaloft
What is 'Kill Mode'?	Get Featured
Pitching Isn’t Dead But It Has Evolved: What Journalists Expect in 2025	Tank PR
Using FOI requests as a digital PR campaign data source	Motive PR	✔
How to use Reddit for Digital PR	Motive PR
How to use customer stories in your PR and marketing strategy	Motive PR
How Digital PR is Redefining Brand Visibility in 2025	Bottle
Brand Mentions: The New Backlinks For SEO?	fatjoe
How to Measure the ROI of PR (With Metrics That Actually Matter)	Prowly
How To Do Digital PR in France	The PR Insider	✔
A guide to getting top-tier Spanish links	Reboot	✔
How to Appear in AI Search Results: Your AI Search Survival Guide	Minty Digital
Industry report: The State of Search in Travel 2025	Minty Digital
6 Best Backlink Checker Tools for 2025	editorial.link
AI Search Optimization: How Backlinks and Mentions Help You Rank	editorial.link
How PR is using AI: food for thought	PRMoment
Fundamentals of PR in GEO	Muck Rack
Want More Media Coverage? Industry Experts Are Your Secret Weapon	Cision
How to Pitch Different Media Outlets: PR Guide for Print, Digital & Broadcast	Cision
The new PR playbook for an AI-driven media landscape	PR Daily
How Digital PR Helps You Show Up in AI Search	The HOTH
Surviving a crisis when you’re thrown in	LinkedIn
Using PR to Stand Out as a Lifestyle Brand - Linking Out Loud Podcast w/ Danielle Neah Amponsah	Linking Out Loud Podcast
SEO Isn’t Dead, It’s Just Changing - BuzzStream Podcast w/ Cyrus Shepard	BuzzStream Podcast
How Thought Leadership Gets You On A Journalist’s Radar - Digital PR Explained Podcast	Digital PR Explained Podcast
The State of Link Building 2025 Report	editorial.link	✔
The Data Behind 7 Top Journalist Request Platforms	BuzzStream	✔
How to see the exact internet searches ChatGPT is doing to generate its answers, using a Chrome extension	LinkedIn
76% of AI Overview Citations Pull From Top 10 Pages	Ahrefs
7 ways to grow brand mentions, a key metric for AI Overviews visibility	Search Engine Land
Why Branded Queries Matter Now More Than Ever	Sitebulb
AI search is booming, but SEO is still not dead	Search Engine Land
Out of Cite: Why Your PR Wins May Be Missing From AI Search	Screaming Frog	✔
150+ PR Statistics You Need to Understand the Industry in 2025	PR Lab
Digital PR Statistics 2025	Reboot
Digital PR Statistics 2025	Motive PR
PR Trends: The Shifts You Can’t Ignore in 2025	BuzzStream
The Terrible PR Career Advice I Now Choose To Ignore	Jessica Pardoe
How to calculate your brand’s (or category’s) total organic revenue potential	Digitaloft	✔
How to Report on AI Overviews in Digital PR Campaigns	JBH
What Google’s AI Overviews Mean for Digital PR (and How Your Brand Can Adapt)	JBH
Using AI to improve digital PR campaigns and streamline processes	Motive PR	✔
How affiliate marketing and 'Skimlinks' could affect your backlink strategy	Motive PR
The Future Of Link Building: Statistics And Takeaways You Should Know	fatjoe
In GEO, brand mentions do what links alone can’t	Search Engine Land
New Study: AI Assistants Prefer to Cite “Fresher” Content (17 Million Citations Analyzed)	Ahrefs
Links Are Not Dead: Why digital PR, brand PR, and SEO must converge in the age of AI	LinkedIn
Ways to overcome creative blocks	LinkedIn
Rewriting PR for the AI Era: From Links to Brand Signals - BuzzStream Podcast w/ Beth Nunnington	BuzzStream Podcast
From Spy Balloons to Swifties with Aliza Bran on Her Wildest PR Pitches - Digital PR Explained Podcast	Digital PR Explained Podcast
Reimagining E-E-A-T: How Ethos, Pathos & Logos Supercharge SEO Campaigns	Cedarwood Digital
AI Mentions: How to Get LLMs to Mention Your Brand	SEMRush
Brand Visibility \| ChatGPT and Google AI Approaches by Industry	BrightEdge
Is SEO Dead? Real Data vs. Internet Hysteria	Ahrefs
Using HARO To Navigate The Expert Economy - The Digital PR Podcast w/ Brett Farmiloe	The Digital PR Podcast
Building Your Website’s Topical Authority - BuzzStream Podcast w/ Kevin Indig	BuzzStream Podcast
Are Reddit and Quora users the new influencers?	No Brainer Agency
The Secret to Turning Customer Data Into Industry-Relevant Studies	Siege Media
How Google’s AI Overview Is Reshaping Digital PR	Honcho
The ROI Of Generative Engine Optimization: The New Age of Content	Ross Simmonds
How AI is Changing Journalism: PR, Ethics & Fake Experts - The Digital PR Podcast w/ Rob Waugh	The Digital PR Podcast
What are PRs using AI for, exactly?	PRMoment
Is Link Building Dead? (15 Data Studies Behind the Clickbait)	BuzzStream
Six KPIs to track digital PR campaigns (that aren't backlinks)	Motive PR
Local and regional PR: What it is and why it matters	Motive PR
How travel brands can use seasonality to drive bookings all year round	Motive PR
Thinking of a Career in PR? What You Need to Know	Cision
Launched a campaign and had a week of crickets? 🦗 Here’s a few tweaks I always swear by to get media cut through	LinkedIn
Building Your Personal Brand in PR - BuzzStream Podcast w/ Grace Burton	BuzzStream Podcast
Ethical Storytelling in PR: Relevance, Reputation, Results	Screaming Frog	✔
The Role and Impact of Data Analysis for Digital PR	Prosperity Media	✔
Stop following this PR advice, readers say	PR Daily
What’s really going to happen with AI and SEO?	LinkedIn
How to protect your brand reputation in AI search	Search Engine Land
Best Link Building Tools	Root Digital
Search Everywhere Optimization: 5 Places to Optimize Beyond Google	Ahrefs
Generative Engine Optimization: Growth Strategies and Metrics For the AI Era	Ahrefs
How to Take SEO Ideas From Your Competitors - BuzzStream Podcast w/ Shane Dutka	BuzzStream Podcast
Inside the PR Strategy of Cause-Driven Celebrity Campaigns - Digital PR Explained Podcast	Digital PR Explained Podcast
The State of Backlinks for SEO in 2025: What 800+ SEOs Think About Link Building	uSERP
‘Search everywhere’ doesn’t mean ‘be everywhere’	Search Engine Land
What besieged brands should do in an age of fake viral apologies	The Drum
PR is not a lead-gen channel, it's an awareness channel	LinkedIn
If you want to avoid feeling like you're spending a Saturday night in A&E, here are three tips to keep you sane if you've chosen a life of PR	LinkedIn
How to come up with ideas when your brain isn't cooperating	LinkedIn
How GEO Is Changing Digital PR - BuzzStream Podcast w/ Oliver Sissons	BuzzStream Podcast
How To Pitch Your Founder Story (and Actually Get a Response) - Digital PR Explained Podcast	Digital PR Explained Podcast
31,711 links later. Lessons from 2025’s biggest travel PR campaigns	Minty Digital	✔
Make journalists want to work with you	Get Featured
How to land product reviews in top-tier media for AI visibility	Motive PR
Digital PR tips for businesses in the travel industry	Motive PR
Will Posting on Reddit Help Your Brand in AI Search?	Minty Digital
Better together: Why PR and link-building shouldn’t live in silos	Medium	✔
Rethinking Link Building in Digital PR - The Digital PR Podcast w/ Stephanie Finch	The Digital PR Podcast
Digital PR metrics that matter	Wild PR
When is the best time to send a pitch?	Get Featured
The ever-changing landscape of news and what this means for PRs	Vuelio
How to Align PR with Digital Marketing for More Powerful, Consistent Results	The PR Insider
Top Digital PR Trends in 2025	Root Digital	✔
Digital PR Link Building Timeline – How Long Does It Take?	Root Digital	✔
How Marketers Can Turn Trends Into Headlines	Kaizen
5 Ways to Tap Into Your Readers’ Pain Points (So Your Digital PR Actually Gets Picked Up)	Cupid PR
PR tips on scoring coverage during a heatwave	PRMoment
State of Journalism in France Survey Part 1	Distinctly
How To Spot Toxic Culture in PR and Create Safer, Healthier Workplaces - The PR Hotline w/ Amelia Evans	The PR Hotline
Why Relevancy in Digital PR is More Important Than Ever - BuzzStream Podcast w/ Olivia Bence	BuzzStream Podcast
How to Deal With a Low Coverage Month and How to Get Out Of It	The PR Insider
10 Media Pitching Tips Directly From Journalists	Cision
How Journalists Use Social Media (and Why It Matters for PR)	Cision
The data to know before running your first digital PR campaign	Embryo
The best digital PR campaigns for ecommerce brands	No Brainer Agency
5 common mistakes brands make when launching digital PR campaigns	Agility PR
Digital PR’s Role in AI Visibility: Earn AI Citations	The HOTH
How To Stay Positive and Protect Your Wellbeing When PR Never Switches Off - The PR Hotline w/ Kirsty-Elise Noonan	The PR Hotline	✔
How To Master Switching Between Sectors Without Burning Out in PR - The PR Hotline w/ Charlotte McManus	The PR Hotline	✔
AI Powered Digital PR - The Digital PR Podcast w/ Raquel Pinto	The Digital PR Podcast
PR Campaigns I Saw and Kinda Liked Volume 3	Digital PR Tips
The Digital PR Summit 2025: Key Takeaways From Every Session	Digitaloft
8 PR Lessons from the 2025 State of the Media Report	Cision
Why Digital PR Backlinks are Essential for Topical Authority	The HOTH
It's Mental Health Awareness Week - so here are a couple of tips for managers to support your team and reduce the impact a job can have on poor mental health	LinkedIn	✔
Here are some things to consider including in your brief	LinkedIn
Embracing the PESO Model to Join PR and SEO - BuzzStream Podcast w/ Gini Dietrich	BuzzStream Podcast
We’re all becoming more savvy to AI-washing	The Drum
Are fake AI experts improving media relations?	PRMoment
How to use interviews for coverage with iGaming clients	LinkedIn
How To Future-Proof Your PR Reporting - The Digital PR Podcast w/ Stella Bayles	The Digital PR Podcast
What Makes Your Pitch Stand Out To A Journalist - Linking Out Loud Podcast w/ Rosie Taylor	Linking Out Loud Podcast
Why Reddit Is a Digital PR Game-Changer	Cupid PR
How Freedom of Information Requests Produce Newsworthy Content	Medium	✔
6 Questions That Turn Numbers Into Newsworthy Stories	Medium	✔
6 Million Subject Lines Analyzed: What Actually Gets Journalists to Open	BuzzStream	✔
How to Evaluate a Site and Journalist for PR Outreach [20-Point Checklist]	BuzzStream
How To Use PR To Launch A New Product To Customers	Motive PR
Things I wish I knew when starting in PR	PRMoment
Using Digital PR To Improve E-E-A-T Signals - Linking Out Loud Podcast w/ Hollie Hines	Linking Out Loud Podcast
Digital PR in the UK vs US [Part 2] - BuzzStream Podcast w/ Will Hobson	BuzzStream Podcast
The State of Journalism 2025	Muck Rack
Pitching is hard at the moment - here's what we can do about it	Get Featured
Do Certain Sites Engage More With PRs?	BuzzStream
30 of the best AI prompts for better communications work	Ragan
Overcoming the challenge of staying authentic in reactive PR	Distinctly
State of Journalism in France Survey Part 2	Distinctly
9 Best Journalist & Media Databases Compared	Prowly