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Matt Seabridge

24 November 2024

Which I'm A Celebrity Contestants Have Gained The Most Instagram Followers

"I'm A Celebrity... Get Me Out Of Here", now in it's 24th series, returned this month, with a new group of celebrities entering the Australian Jungle. Among the headline names were Coleen Rooney, GK Barry, Tulisa Contostavlos, and "surprise" late entrant to camp, Maura Higgins.


While celebrities taking part in the show will cite various reasons for choosing to enter the Jungle, there's no doubt that one of the primary goals is to boost their fame, and/or their public image. One way of measuring that goal is by analysing each celebrity's following on Instagram.


Therefore, we've decided to track how each contestant's Instagram following has grown over the course of the series.



GK Barry has earned the most new Instagram followers on I'm A Celebrity... 2024


With the latest series of I'm A Celebrity... Get Me Out Of Here! now wrapped up and a new King of the Jungle has been crowned, Digital PR Tips have revealed that GK Barry is the celebrity that has earned the most new Instagram followers since the start of the series.


The host of the Saving Grace Podcast has earned an extra 324,000 followers, taking her total following up to 1.2 million now.


In second place is Wagatha Christie herself, Coleen Rooney. Coleen has earned 267,000 new followers since the start of the series, taking her total following on the photo sharing app to 1.32 million.


In third place is the new King of the Jungle, Danny Jones. The McFly star has grown his following from 710,000 to 889,000, an increase of 179,000.


In fourth spot is former Love Island contestant Maura Higgins. Despite having 3.8 million followers to start with, the most of any contestant, and being a late entrant into camp, she has managed to gain 174,000 new followers, taking her Insta audience to over 4 million.


Taking the final spot in the top five is Tulisa. Tulisa now has 817,000 followers, an increase of 166,000. 


The celebrity with the lowest growth in new followers was Jane Moore, with 14,000 new followers.

Celebrity

New Instagram Followers

Starting Followers

Current Followers

GK Barry

324,048

881,878

1,205,926

266,971

1,056,144

1,323,115

179,075

710,307

889,382

174,153

3,833,370

4,007,523

166,098

650,668

816,766

89,743

719,046

808,789

89,606

38,648

128,254

88,704

123,895

212,599

66,594

1,767

68,361

57,295

243,488

300,783

28,624

18,826

47,450

14,132

169,949

184,081


Barry McGuigan's Instagram following has grown by 3769%


The celebrity that has increased their Instagram following by the largest percentage is former Boxer, Barry McGuigan, with a gain of 3769%. Before the show, Barry only had a small following of 1,767, which is why it's not a huge surprise to see his audience grow by such a large percentage as a result of being on the show.


Dean McCullough has also seen a massive growth in percentage terms, again largely due to not having a large following going into the Jungle. Dean's followers have grown by 232% from 39,000 to 128,000. 


Of the celebrities that entered the Jungle with at least 100,000 followers, Melvin Odoom has grown his audience by the largest percentage. His audience has grown by 72% since the start of the show, going from 124,000 to 213,000.


Celebrity

% of New Followers Earned

Starting Followers

Current Followers

3768.76%

1,767

68,361

231.85%

38,648

128,254

152.05%

18,826

47,450

71.60%

123,895

212,599

36.75%

881,878

1,205,926

25.53%

650,668

816,766

25.28%

1,056,144

1,323,115

25.21%

710,307

889,382

23.53%

243,488

300,783

12.48%

719,046

808,789

8.32%

169,949

184,081

4.54%

3,833,370

4,007,523


Maura Higgins can earn £3.4k per sponsored post on Instagram


Using Mango's Instagram Earnings Calculator, Digital PR Tips also revealed how much each celebrity could charge for a sponsored post on Instagram following the end of the 2024 series. 


With over 4 million followers, it is estimated that Maura Higgins can earn around £3,400 per sponsored post. That's over three times as much as any of her camp mates. 


Coleen and GK Barry are both estimated to be able to earn four figures from a sponsored post. Coleen can charge £1,300 per post, compared to £1,200 for GK Barry.


After the winning the show, it is estimated that Danny Jones could cash in at nearly £1,000 per sponsored post.


Celebrity

Instagram Followers

Cost per Sponsored Post

4,007,523

£3,393

1,323,115

£1,287

1,205,926

£1,209

889,382

£936

816,766

£792

808,789

£782

300,783

£375

212,599

£349

184,081

£326

128,254

£231

68,361

£223

47,450

£89



Methodology

The original Instagram followers for each celebrity was taken at November 17th before the first episode. The number of followers for each celebrity was then manually collected after each week, and then finally at 10am on Monday December 9th. 


Estimated costs per sponsored posts were taken from Mango's Instagram Earnings Calculator on December 9th. 


The full dataset that is updated weekly can be accessed here


*Reverend Richard Coles’ Instagram isn’t verified and has no posts since 2017.

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