top of page
Matt Seabridge.jpg

Matt Seabridge

28 October 2024

How to optimise your campaign's landing page for sales

Fingers crossed, your campaign will be a big hit and the campaign's landing page will start receiving traffic. If you're getting links on the right publications then a lot of this traffic might be from new users.


Here's a few ways you can optimise your campaign landing page to earn new customers (the whole point of building links in the first place don't forget):




Link to relevant products


Internal linking is great for improving your SEO performance, but they're also great for directing actual traffic to higher conversion pages on your website, e.g. your money pages. Try and make sure they're relevant and not just randomly added to the copy.


Also do the same with related content you have on your site. The more a user clicks on your internal links and visits other pages, the more likely they are to remember you and come back (or better yet, buy something on that visit!).




Embed a newsletter subscription button


A user is interested enough in your content to click through to your landing page. Seems like there's a good chance they may be interested in reading more of your content too!


Make sure you make it clear if you have a newsletter and how they can sign up for it. Embedding a subscription form/button on the landing page helps to make the sign up process even simpler for the user without them having to leave the page they're currently reading.




Build out your author profile pages


Author pages are great for establishing your E-E-A-T in SEO terms. E-E-A-T isn't just for Google, it applies to people using your website too.


Use your author pages to establish your credentials and showcase you are an expert with the authority to talk about your key topics so the user trusts what you're saying. Building those metrics up in the mind of the user makes them more likely to return to your site and read more of your content.




Include a discount code


Most websites do discount codes for first time customers and chances are a lot of the traffic to your campaign page will be from new users. Take advantage of this and highlight it somewhere on your landing page.


You could even go a step further and include a unique discount code that feels like a secret code just for people reading that page, possibly also playing on scarcity principles such as a limited number of times the code can be used, or a limited timeframe it can be used within.




Remarket to them


You usually need more than one moment of exposure to your brand for a user to convert into a customer. The above tips help you to convert users on your campaign page, but the reality is, you may need more time to turn them into a customer.


This is where Remarketing can be an effective tactic to keep your brand fresh in the mind of those new visitors and remind them of why they should come back to your website (and give you lots of money!).

bottom of page