Digital PR Learning Resources You May Have Missed From September

Last month we found 42 learning resources that you should check out if you work in Digital PR.

If you find these round ups useful, I share the latest Digital PR news, blogs and resources each week in The Digital PR Observer Newsletter. You can sign up to receive it for free in your inbox each Wednesday using the form below.

42 Great Digital PR Learning Resources We Found in September

Blogs/Social Posts

How to Plan Your Product Launch PR Campaign by Simon Reynolds

https://www.cision.com/resources/articles/how-to-plan-product-launch-pr-campaign/

Don’t Scrap It Yet: Smart Ways to Reangle Your Data-Led Campaigns by Gabby Buck

https://www.mintydigital.com/blog/dont-scrap-it-yet-smart-ways-to-reangle-your-data-led-campaigns/

How to use celebrity influencers to supercharge campaigns by Annika Shoker

https://www.motivepr.co.uk/blog/how-to-use-celebrity-influencers-in-pr-campaigns

Can I pitch to journalists I don't know? by Rosie Taylor

https://rosietaylor.substack.com/p/can-i-pitch-to-journalists-i-dont

Reddit, Perplexity, and Press Releases: Where GEO Starts Today by Dominika Kuras

https://prowly.com/magazine/reddit-perplexity-and-press-releases/

What is LLM Seeding: Guide to Enhancing Your AI Content Strategy by Mile Zivkovic

https://prowly.com/magazine/llm-seeding-guide/

PR Strategy for ChatGPT and Google AI Overviews: What Works Now by Kamila Hanson

https://prowly.com/magazine/pr-strategy-for-chatgpt-and-google-ai-overviews/

41+ Digital PR Statistics 2025 (Trends & Insights) by Shubham Singh

https://www.demandsage.com/digital-pr-statistics/

A guide to Digital PR in Germany by Vera Staiger

https://connective3.com/insights/a-guide-to-digital-pr-in-germany/

GEO: PR friend or foe? by Elizabeth Giles

https://www.prmoment.com/pr-insight/is-geo-good-for-public-relations

Are you a PR 'imposter'? You aren’t alone by Elizabeth Giles

https://www.prmoment.com/pr-insight/imposter-syndrome-public-relations

Can journalists easily switch to PR? by Elizabeth Giles

https://www.prmoment.com/pr-insight/journalists-switch-to-pr-is-it-easy

5 ways to ensure your PR strategy is set up for Q4 success by Alice Walker-Gibbons

https://embryo.com/blog/pr-strategy-for-q4-success/

How to Cope with Burnout in PR as a Recent Graduate by Isobel Waterworth

https://www.theprinsider.com/post/how-to-cope-with-burnout-in-pr-as-a-recent-graduate

How to Pitch Journalists and Get Results: 8 Media-Approved Tips by Simon Reynolds

https://www.cision.com/resources/articles/how-to-pitch-journalists-media-approved-tips/

The 50 Best PR Pitching Opportunities in ChatGPT by Louise Linehan

https://ahrefs.com/blog/pr-pitching-opportunities-chatgpt/

The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners by Mateusz Makosiewicz

https://ahrefs.com/blog/ai-visibility/

How to Monitor and Win Brand Mentions in AI Answers by Mateusz Makosiewicz

https://ahrefs.com/blog/brand-mentions/

You Can’t Track AI Like Traditional Search. Here’s What to Do Instead by Louise Linehan

https://ahrefs.com/blog/you-cant-track-ai-like-traditional-search/

Relationship Link Building: How to Earn Top Backlinks by Dmytro Sokhach

https://editorial.link/relationship-link-building/

How people are using ChatGPT by OpenAI

https://openai.com/index/how-people-are-using-chatgpt/

Digital PR Resources Cheat Sheet by Jade Denby

https://www.linkedin.com/posts/activity-7378767137760354305-DZcB

Here's how you can reassure journalists that spokespeople are legitimate by Em Newton

https://www.linkedin.com/posts/emfnewton_in-april-press-gazette-found-that-one-of-activity-7374403829070721024-CAGV

If I was starting my career in pr, these are the resources I'd sign up to by Grace Tranter

https://www.linkedin.com/posts/grace-tranter_if-i-was-starting-my-career-in-pr-these-activity-7372196519157923840-PBiF

Here's the quickest way to show the AI citation value of reactive pieces by Raquel Pinto

https://www.linkedin.com/posts/theraquelp_digitalpr-reactivepr-aiinpr-activity-7371466507995734016-8-Th

25 lessons from 25 years working in national media by Harriet Scott

https://www.linkedin.com/posts/activity-7368551872170827776-QmGJ

Tips to uncover hidden PR coverage by Bekki Ramsay

https://www.linkedin.com/posts/bekki-ramsay_digitalpr-linkbuilding-seotips-activity-7368177042523176960-ojlb

The easiest way to unlock Reddit data at scale to fuel your PR, social, and onsite content ideas by David White

https://www.linkedin.com/posts/david-white-c3_the-easiest-way-to-unlock-reddit-data-at-activity-7368551844173807617-f4Ed

How to spot Reactive PR opportunities by Shakira Sacks

https://www.linkedin.com/posts/shakira-sacks_pr-digitalpr-freelancepr-activity-7371105589466144768-SQXn

After a campaign flopped, I re-outreached it with a different subject line. The results were eye-opening by Laura François-Marie

https://www.linkedin.com/posts/laura-fran%C3%A7ois-marie-43371b219_digitalpr-activity-7371091242128076800-fOiA

How to make your experts stand out from the fake experts by Leanne Vause

https://www.linkedin.com/posts/leannecoppock_digitalpr-freelancepr-activity-7373681897102807041-Khn-

The single biggest reason I won’t use a good* pitch is… by Rosie Taylor

https://www.linkedin.com/posts/rosietaylor_the-single-biggest-reason-i-wont-use-a-good-activity-7371823295987617792-TVD1

I’ve noticed that the best PR ideas usually tick a few boxes: by Shakira Sacks

https://www.linkedin.com/posts/shakira-sacks_pr-digitalpr-freelancepr-activity-7376180781171306496-AMLg

What I’ve learned after 2 years of drafting and pitching human interest stories for a client by Gabriella Sheerin

https://www.linkedin.com/posts/gabriella-sheerin-73a8ba80_what-ive-learned-after-2-years-of-drafting-activity-7378352169550503936-J1gx

PR friends, here’s a quick guide to pitching me by James Rundle (Wall Street Journal Reporter)

https://www.linkedin.com/posts/jamesrundle_pr-friends-heres-a-quick-guide-to-pitching-activity-7376225004587360256-0Dca

Podcasts/Webinars

Why AI Is Failing the Creative Industry - The Digital PR Podcast w/ Joe Goulcher

https://open.spotify.com/episode/5fjN0U4K73wIhFvXafBplc

Deep Dive into Journalist Requests - BuzzStream Podcast w/ Greg Heilers

https://buzzstream.com/blog/journalist-requests-podcast/

Redefining Link Value in the AI Era - BuzzStream Podcast w/ Tamara Novitović

https://buzzstream.com/blog/link-value-podcast/

Mastering Reactive PR and Newsjacking - BuzzStream Podcast w/ Katie Storey

https://buzzstream.com/blog/newsjacking-podcast/

How to Show Up in AI Results with Relevance Engineering - BuzzStream Podcast w/ Mike King

https://buzzstream.com/blog/relevance-engineering-podcast/

Digital PR & Authority Building in the Age of AI Search - Crawling Mondays w/ Mark Rofe and Gareth Hoyle

https://www.youtube.com/watch?v=RwjHXu3fq7c

How to Grow Your Google Visibility in an AI World Via Digital PR w/ Gareth Hoyle

https://www.affiversemedia.com/how-to-grow-your-google-visibility-in-an-ai-world-via-digital-pr/

Want to do even more learning?

Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.

The library is a database of more than 2,000 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.