Digital PR Learning Resources You May Have Missed From October

Last month we found 49 learning resources that you should check out if you work in Digital PR.

If you find these round ups useful, I share the latest Digital PR news, blogs and resources each week in The Digital PR Observer Newsletter. You can sign up to receive it for free in your inbox each Wednesday using the form below.

49 Great Digital PR Learning Resources We Found in October

Blogs/Social Posts

The Best Halloween PR Campaigns (23 Great Examples) by Matt Seabridge

https://www.digitalprtips.com/blog/the-best-halloween-pr-campaigns

Digital PR in France vs UK: two markets, two approaches by Gideon Katz

https://www.digitalprtips.com/blog/digital-pr-in-france-vs-uk

Why Branded Search is the Gold Standard of Digital PR Measurement by Ben Eaglestone

https://www.digitalprtips.com/blog/why-branded-search-is-the-gold-standard-of-digital-pr-measurement

The Product PR Revival by Laura Bamford

https://www.digitalprtips.com/blog/the-product-pr-revival

Digital PR in Australia: How to land links down under by Ellie Sumner

https://www.digitalprtips.com/blog/digital-pr-in-australia-how-to-land-links-down-under

What To Learn from Analyzing 2k+ YouGov Surveys by Vince Nero

https://www.buzzstream.com/blog/yougov-survey-analysis/

Digital PR Resources - Essential Resources for PR Professionals by Andy Smith & Jade Denby

https://www.sourcee.app/digital-pr-resources

2025 State of the Press Release Report by PR Newswire

https://www.prnewswire.co.uk/resources/white-papers/2025-state-of-the-press-release-report/

How Much Does Digital PR Cost in 2025? by Vince Nero

https://www.buzzstream.com/blog/digital-pr-costs/

Can AI Mode Find Email Addresses? (A Study of 500 Journalists) by Vince Nero

https://www.buzzstream.com/blog/ai-mode-find-email-addresses/

The Death of the Press Release? Why Your PR Campaign Isn’t Getting The Results You Want by Sheridan Okey

https://www.tribera.com/news/pr/the-death-of-the-press-release

Writing is Thinking by Alex Cassidy

https://neomam.com/writing-is-thinking/

How Visual Storytelling Turns Digital PR Campaigns Into Link-Building Powerhouses by Kristen Mitchell

https://gofishdigital.com/blog/visual-storytelling-for-digital-pr-campaigns/

How brands can use Substack as part of a successful PR strategy by Millie Bird

https://www.motivepr.co.uk/blog/how-brands-can-use-substack-as-part-of-a-successful-pr-strategy

AI can’t fake experience: Why real experts build real trust by Lizzy Green

https://wolfenden.agency/insights/ai-cant-fake-experience-why-real-experts-build-real-trust/

Our Favourite AI Tools for Digital PR by Ben Eaglestone

https://www.energypr.co.uk/blog/our-favourite-ai-tools-for-pr-and-digital-pr/

How to Manage PR Client Expectations by Mary Lorenz

https://www.cision.com/resources/articles/how-to-manage-pr-client-expectations/

2026 PR and Comms Content Planning Calendar by Cision

https://www.cision.com/resources/guides-and-reports/2026-pr-comms-content-planning-calendar/

How To Rank in LLMs Using Digital PR by Mike Floeck

https://www.siegemedia.com/strategy/how-to-rank-in-llms-using-digital-pr

Reddit SEO: Why Conversations Are Your Brand's Secret Weapon by Jem Leslie

https://www.wearebottle.com/blog/reddit-seo-strategy-insights

Best Halloween digital PR and marketing campaigns by Laura Bamford

https://www.motivepr.co.uk/blog/best-halloween-campaigns

The Most-Used Prompts For AI Videos and Images by Emily Peng

https://www.kapwing.com/blog/the-most-used-prompts-for-ai-videos-and-images/

PR Planning Guide: 4 Expert Tips for 2026 by Bianca Parvu

https://www.cision.com/resources/articles/2026-pr-planning-guide/

85.5% of AI Search Results Reference Earned Media: Here’s What That Means for Your Brand by Becky Stead

https://www.lem-uhn.com/post/ai-search-favour-earned-media

Digital PR vs. traditional PR: Why integration wins every time by Matt Caiola

https://www.agilitypr.com/pr-news/pr-news-trends/digital-pr-vs-traditional-pr-why-integration-wins-every-time/

When it’s OK to use AI - and when it’s not by Rosie Taylor

https://rosietaylor.substack.com/p/when-its-ok-to-use-ai-and-when-its

What “Expert” Really Means to a Journalist in the Age of Fake AI Voices by Jane Hunt

https://jbh.co.uk/blog/ai/what-expert-really-means-to-a-journalist-in-the-age-of-fake-ai-voices/

Digital PR: Extinction or Distinction? by Jane Hunt

https://jbh.co.uk/blog/ai/digital-pr-extinction-or-distinction/

My perfect boss would...' PR pros reveal their ideal leaders by Elizabeth Giles

https://www.prmoment.com/pr-insight/how-to-be-a-good-pr-leader

Going it alone: tips for becoming a successful PR freelancer by Elizabeth Giles

https://www.prmoment.com/pr-insight/how-to-go-freelance-pr-tips

How to do Digital PR: Expert Strategies in an AI World by Leah de Gruchy

https://mrs.digital/blog/guide-to-dpr-strategy/

How to Earn LLM Citations to Build Traffic & Authority by Mateusz Makosiewicz

https://ahrefs.com/blog/llm-citations/

Top 15 Digital PR Statistics We Think You Should Know About by Ella Boylan

https://cedarwood.digital/blog/top-15-digital-pr-statistics-we-think-you-should-know-about/

How you can make sure your clients stand out in an ai-ridden expert commentary crowd by Emma Malcolmson

https://www.linkedin.com/posts/emma-malcolmson_coming-to-your-timeline-with-another-post-activity-7386304612493918208-LyrU

If you are struggling to think of campaign ideas for clients, use search parameters by Gemma Flinders

https://www.linkedin.com/posts/gemmaflinders_ideation-tip-if-you-are-struggling-activity-7384936332772524032-U3tz

If I'm getting really stuck with building a media list, especially outside of the UK, this is what I do by Louise Parker

https://www.linkedin.com/posts/louise-parker-24834656_i-probably-shouldnt-be-saying-this-but-if-activity-7384167135771643904-1paY

If I was starting my career in pr, these are the Google Chrome extensions I'd download instantly by Grace Tranter

https://www.linkedin.com/posts/grace-tranter_if-i-was-starting-my-career-in-pr-these-activity-7388484626102509568-nH1K

The Digital PR Download - A summary of the latest news and trends for Digital PR professionals by Jade Denby

https://www.linkedin.com/posts/ugcPost-7388553604732985345-upJ5

Backlink gaps are only worth their weight in gold if they're analysed strategically... by Bekki Ramsay

https://www.linkedin.com/posts/bekki-ramsay_digitalpr-activity-7388487624123895808-y5kC

Here are a few of the resources I use to keep my knowledge fresh and my campaigns performing by Saskia Fryer

https://www.linkedin.com/posts/saskia-fryer-8a86b0215_staying-up-to-date-with-the-latest-trends-activity-7387405018980589568-HQ9h

GEO, Misinformation and the News: The Impact of AI on Trust of the Media by Lou Ali

https://www.linkedin.com/posts/louloud_geo-misinformation-and-the-news-the-impact-activity-7380930471506939904-z9Xf

The easiest way to get journalists to compliment your pitch + publish your story by Georgia Gadsby March

https://www.linkedin.com/posts/georgiagadsby_the-easiest-way-to-get-journalists-to-compliment-activity-7380855630258921472-ah2x

10 reasons why your digital PR strategy isn’t working by Amy Gibson

https://www.linkedin.com/posts/amyirvine3_digitalpr-activity-7380877852495331328-bE8y

As a journalist, I continue to see the best and worst of PR in action. Here are a few examples from the past couple of weeks by Jeromee Scot

https://www.linkedin.com/posts/jeromee-scot_as-a-journalist-i-continue-to-see-the-best-activity-7379549488610422784-SySj

Podcasts/Webinars

AI and Brand Visibility: Ahrefs’ Insights from 75,000 Brands - BuzzStream Podcast w/ Louise Linehan

https://www.buzzstream.com/blog/ai-visibility-brand-mentions-podcast/

Why SEO, PR, and Content Must Finally Work Together - BuzzStream Podcast w/ Tamara Sykes

https://www.buzzstream.com/blog/seo-pr-content-marketing-podcast/

How to Survive and Thrive in Digital PR in the GEO Era - BuzzStream Podcast w/ Kelsey Libert

https://www.buzzstream.com/blog/digital-pr-geo-podcast/

What is Reactive PR and How to Master it? - BuzzStream Podcast w/ Leah Daly

https://www.buzzstream.com/blog/reactive-pr-podcast/

Is Link Building Dead? - The Digital PR Podcast w/ Vince Nero

https://www.youtube.com/watch?v=bFg3Jz4f8mo

Want to do even more learning?

Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.

The library is a database of more than 2,000 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.