Digital PR Learning Resources You May Have Missed From November

Last month we found 40 learning resources that you should check out if you work in Digital PR.

If you find these round ups useful, I share the latest Digital PR news, blogs and resources each week in The Digital PR Observer Newsletter. You can sign up to receive it for free in your inbox each Wednesday using the form below.

40 Great Digital PR Learning Resources We Found in November

Blogs/Social Posts

250 Data Sources That Can Be Used for PR Campaigns by Matt Seabridge

https://www.digitalprtips.com/blog/data-sources-for-pr-campaigns

29 of My Favourite Christmas PR Campaigns by Matt Seabridge

https://www.digitalprtips.com/blog/digital-pr-examples-christmas-campaigns

The Science of Digital PR: Why Challenging Your Own Work Builds Better Campaigns by Chloe Tickner

https://www.digitalprtips.com/blog/the-science-of-digital-pr-why-challenging-your-own-work-builds-better-campaigns

How to get the most out of your Christmas PR campaigns by Amelia Evans

https://www.digitalprtips.com/blog/how-to-get-the-most-out-of-your-christmas-pr-campaigns

25+ Essential Digital PR Tools For Any Team in 2025 by Vince Nero

https://www.buzzstream.com/blog/digital-pr-tools/

When is the Best Time to Send Emails in PR? (A Study of 4.5M Emails) by Vince Nero

https://www.buzzstream.com/blog/best-time-to-send-emails/

2025 State of the Press Release Report by PR Newswire

https://www.prnewswire.co.uk/resources/white-papers/2025-state-of-the-press-release-report/

How to Measure Digital PR (and What to Stop Tracking) by Dan Treasure

https://rootdigital.co.uk/blog/how-to-measure-digital-pr-and-what-to-stop-tracking/

Does Digital PR Matter in an AEO (or AIO or GEO) World? Yes, Maybe More Than Ever by Kristen Klepac

https://greenflagdigital.com/digital-pr-aeo/

Why PR is No Longer Optional in the Age of AI-Search by Lora Thornton

https://flauntdigital.com/blog/pr-ai-search/

Beyond the peak: Why off-season PR matters more than ever by Lucy Askew

https://wolfenden.agency/insights/beyond-the-peak-why-off-season-pr-matters-more-than-ever/

The GEO Playbook by Victoria Affleck

https://www.rebootonline.com/geo/geo-playbook/ai-search-landscape/

10 data-driven digital PR ideas for Christmas 2025 by Tom Hemingway

https://embryo.com/blog/10-digital-pr-ideas-for-christmas-2025/

10 Rules for Press Releases That Rank in AI Answer Engines by Axicom

https://axicom.com/wp-content/uploads/2025/11/10-Things-to-Consider-When-Writing-a-Press-Release-for-LLMs-1.1.pdf

9 Small Business PR Tactics That Get Links, Coverage (and AI Exposure) by Vince Nero

https://www.buzzstream.com/blog/small-business-pr/

The 360° Travel Search Experience by Propellernet

https://www.propellernet.co.uk/resources/the-360-travel-search-experience/

How to Build Trust and Strengthen Brand Reputation: A Guide for PR by Cision

https://www.cision.com/resources/articles/forging-trust-in-age-of-skepticism/

How to Turn One Piece of Content into Several Marketing Assets by Ella Boylan

https://cedarwood.digital/blog/how-to-turn-one-piece-of-content-into-several-marketing-assets/

Australia’s Guide to Reactive Digital PR: What Is It and How to Do It Right by Olivia Dunster

https://prosperitymedia.com.au/australias-guide-to-reactive-digital-pr-what-is-it-and-how-to-do-it-right/

6 Benefits of Digital PR That Actually Drive Real Growth by Louis Watton

https://www.bubblegumsearch.com/blog/benefits-of-digital-pr/

7 Steps to Turn PR Metrics Into Meaningful Action by Cision

https://www.cision.com/thank-you/tip-sheets/7-steps-to-turn-pr-metrics-into-action/

The key way to target journalists (which most media lists overlook) by Rosie Taylor

https://rosietaylor.substack.com/p/the-key-way-to-target-journalists

What is GEO? by Emma Setchell

https://www.motivepr.co.uk/blog/what-is-geo

Top Christmas Marketing Ideas That Didn't Just Slap a Santa Hat on the Logo by Jem Leslie

https://www.wearebottle.com/blog/christmas-marketing-ideas

Digital Bites November 2025 wrap up by Frankie Bisi

https://connective3.com/insights/digital-bites-november-2025-wrap-up/

Do AI Assistants Link When Mentioning Brands? For Ahrefs, Only 28% of the Time by Mateusz Makosiewicz

https://ahrefs.com/blog/ai-citations-vs-impressions-study/

Stay ahead of the curve: How to track LLM traffic in GA4 by Brittany Deller

https://connective3.com/insights/how-to-track-llm-traffic-in-ga4/

2026 SEO Trends: Top Predictions from 20 Industry Experts by Chima Mmeje

https://moz.com/blog/2026-seo-trends-predictions-from-20-experts

How to Compare Your AI Visibility Against Your Competitors by Despina Gavoyannis

https://ahrefs.com/blog/ai-search-competitor-analysis/

Search is Expanding – And It Looks Different by Jessica Mainwaring

https://www.propellernet.co.uk/search-is-expanding-and-it-looks-different/

How To Track ChatGPT Traffic in Google Analytics 4 by Ben Foster

https://www.seoworks.co.uk/how-to-track-chatgpt-traffic-in-google-analytics-4/

AI’s Impact on SEO: 13 Things That Changed, 4 Things That Stayed The Same by Mateusz Makosiewicz

https://ahrefs.com/blog/ai-impact-on-seo/

How similar are ChatGPT's responses for different people? (About 20% similar) by Alex Wright

https://www.linkedin.com/posts/alex-wright-marketing_how-similar-are-chatgpts-responses-for-different-activity-7394707178366054400-PbVg

How to Write Email Subject Lines Journalists Actually Open by Steph Spyro

https://www.linkedin.com/pulse/how-write-email-subject-lines-journalists-actually-open-steph-spyro-f8yme/

26 newsletters every PR should sign up to in 2026 by Motive PR

https://www.linkedin.com/posts/motivepr_26-newsletters-every-pr-should-sign-up-to-activity-7400097877131440128-9K84

UK PR Landscape Learnings from 2025 by Katheryn Watson

https://www.linkedin.com/posts/katheryn-watson_journey-further-uk-pr-landscape-learnings-ugcPost-7398442530863984640-Lz0l

Podcasts/Webinars

How to Master Reactive PR in the US - BuzzStream Podcast w/ Madeleine Dykes

https://www.buzzstream.com/blog/reactive-pr-us-podcast/

Building Brands in the AI Era - BuzzStream Podcast w/ The Telegraph’s SEO Director

https://www.buzzstream.com/blog/building-brands-ai-podcast/

How to Pitch Like a Pro - BuzzStream Podcast w/ Linda Zebian

https://www.buzzstream.com/blog/muck-rack-podcast/

Building and Selling a Digital PR Agency - The Digital PR Podcast w/ Lisa Paasche

https://open.spotify.com/episode/25KbctPbz3uuJrFBG8z9qc

Want to do even more learning?

Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.

The library is a database of more than 2,000 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.