Matt Seabridge
8 June 2026
Digital PR Learning Resources You May Have Missed From May
Last month we found 49 learning resources that you should check out if you work in Digital PR.
If you find these round ups useful, I share the latest Digital PR news, blogs and resources each week in The Digital PR Observer Newsletter. You can sign up to receive it for free in your inbox each Wednesday using the form below.
49 Great Digital PR Learning Resources We Found in May
Tools
Trending PR Campaigns by Finchling
https://finchling.com/campaigns
Brand Citation Score by connective3
https://connective3.com/brand-citation-score/
2026-27 PR Calendar: Interactive + Downloadable for Smarter Campaigns by Vince Nero
https://www.buzzstream.com/blog/pr-calendar/
Blogs/Social Posts
Email Subject Line Length: What the Data Actually Says (and a Free Tool) by Vince Nero
https://www.buzzstream.com/blog/email-subject-line-length/
AI Citations vs Mentions: What’s the Difference and What’s More Important? by Vince Nero
https://www.buzzstream.com/blog/ai-citations-vs-mentions/
Why You Need to Use ‘Why Now?’ Now! by Vince Nero
https://www.buzzstream.com/blog/why-now/
Reactive PR Statistics 2026 by Kamile Kupryte
https://kaizen.co.uk/blog/digital-pr/reactive-pr-statistics-2026
2026 State of the Media Report by Cision
https://www.cision.com/resources/guides-and-reports/sotm/
Why PR Teams That Can’t Show Revenue Impact Won’t Last by Matt Seabridge
https://pressreacher.com/the-pitch-room/matt-seabridge/
Search has moved on. Has Digital PR? by Hannah Craig
https://www.impressiondigital.com/blog/search-has-moved-on-has-digital-pr/
Beyond Backlinks: How AI is changing Digital PR by Matt Black
https://connective3.com/insights/beyond-backlinks-how-ai-is-changing-digital-pr/
The Importance of UGC in Retail Search & GEO by Natasha Cooper
https://www.wearemediavision.com/news/the-importance-of-ugc-in-retail-search-geo/
The PR Campaign Ideation Sweet Spot by Gabriella Lucy
https://pressreacher.com/the-pitch-room/gabriella-lucy/
The Reporting Shift That Changes How Clients See Digital PR by Leah Daly
https://pressreacher.com/the-pitch-room/leah-daly/
UK vs US Press, Expert Voices & Always-On Digital PR by Ruby Robinson
https://pressreacher.com/the-pitch-room/ruby-robinson/
Making Experts Easy to Trust in a World of Fake Voices by Lora Thornton
https://pressreacher.com/the-pitch-room/lora-thornton/
Interview with Jeff LeBlanc - How to Pitch Business Media Like Fast Company & Forbes by PressReacher
https://pressreacher.com/industry-insights/jeff-leblanc/
Our Six Tips for Entering a New International Market (Based on 30 Years’ Experience) by Louise Findlay-Wilson
https://www.energypr.co.uk/blog/our-6-top-tips-for-entering-a-new-international-market/
How to Tell If a Journalist Is a F.I.T. For Your Story by Vince Nero
https://www.buzzstream.com/blog/journalist-fit/
5 Things Journalists Wish PR Professionals Knew by Bianca Parvu
https://www.cision.com/resources/articles/5-things-journalists-wish-pr-pros-knew/
How to Engage with Journalists on Social Media: Data-Backed Best Practices by Bianca Parvu
https://www.cision.com/resources/articles/how-to-engage-journalists-social-media/
Is Your Digital PR Already Influencing AI Search? by Stephen Baker
https://www.propellernet.co.uk/insights/is-your-digital-pr-already-influencing-ai-search/
A smarter way to approach Reddit in PR by Kate Dmytrenko
https://www.prdaily.com/a-smarter-way-to-approach-reddit-in-pr/
Earned media still drives 84% of AI citations. Here's what that means for PR by Linda Zebian
https://muckrack.com/blog/what-is-ai-reading-may-2026
How to create a Digital PR strategy in Australia by Olivia Dunster
https://prosperitymedia.com.au/how-to-create-a-digital-pr-strategy-in-australia/
Where Do The Best Digital PR Ideas Actually Come From? by Jacob Emery
https://www.pure-digital-pr.com/where-do-the-best-digital-pr-ideas-actually-come-from/
How To Turn One PR Campaign Into Multiple Coverage Opportunities by Jacob Emery
https://www.pure-digital-pr.com/how-to-turn-one-pr-campaign-into-multiple-coverage-opportunities/
Common Digital PR Mistakes That Cost You Coverage by Rob Smith
https://www.pure-digital-pr.com/common-digital-pr-mistakes-that-cost-you-coverage/
12 Bingeworthy PR Podcasts to Follow in 2026 by Bianca Parvu
https://www.cision.com/resources/articles/pr-podcasts/
Bringing your old ideas back to life by Rosie Taylor
https://rosietaylor.substack.com/p/bringing-your-old-ideas-back-to-life
Guaranteed media coverage? Major red flag by Lucy Gardner
Local Election Coverage 2026: What Journalists Really Want by Steph Spyro
https://www.offtherecordmedia.co.uk/p/local-election-coverage-2026-what
How ChatGPT, Gemini, and Copilot Decide What to Cite by Fiona Walker
https://gofishdigital.com/blog/ai-citation-sources/
How Digital PR Builds Your Brand in AI Overviews by Lawrence Hitches
https://studiohawk.com.au/blog/digital-pr-ai-overviews/
Topical Authority: What It Is, How Google Measures It, and How to Build It by Despina Gavoyannis
https://ahrefs.com/blog/topical-authority/
Why Digital PR Fundamentals Beat AI Tactics: What Marketing Leaders Should Focus On by Greg Jarboe
Here are three terms that I see getting used wrong in digital PR all the time by James Brockbank
3 simple things that got us 12 links in no time at all by James Roach
If you want to push your PR campaigns internationally, you don’t always have to create something new for each market by Libby Windle
Most reports don’t fail because of bad data. They fail because no one knows what to do next by Thierry Ngutegure
An affiliate marketing approach to link rec by Bekki Ramsay
https://www.linkedin.com/posts/bekki-ramsay_digitalpr-activity-7458055554557505537-NHuI
3 tips for making your pitches search-friendly by Grace Tranter
Podcasts/Webinars
International PR: Pitching in the US and European Markets - BuzzStream Webinar w/ Connective3
https://www.buzzstream.com/blog/international-pr-webinar/
What Journalists Want - PR tips from HuffPost UK’s Dayna McAlpine - Everything Digital Podcast
I Read Cision’s 2026 State of the Media Report So You Don’t Have To - Digital PR Explained Podcast
https://open.spotify.com/episode/5Z6vE4zQSpm2hzLAupjNVx
GenAI, Fake Experts and the Fight to Keep PR Human - The Digital PR Podcast w/ Alex Cassidy
https://open.spotify.com/episode/18eXFxeMKF4mMcGCAwDife
PR in the Beauty Industry - A Journalist’s Perspective - BuzzStream Podcast w/ Claire Coleman
https://www.buzzstream.com/blog/beauty-pr-podcast/
What Can Digital PRs Learn From Journalists? - BuzzStream Podcast w/ Jade Denby and Sam Forrester
https://www.buzzstream.com/blog/digital-prs-vs-journalists-podcast/
A PR Case Study in Using AI to Find the Story Faster - Digital PR Explained Podcast
https://open.spotify.com/episode/4PaljN4EFKD3Dds6AVVQWi
Want to do even more learning?
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