Digital PR Learning Resources You May Have Missed From May

Last month we found 32 learning resources that you should check out if you work in Digital PR.

If you find these round ups useful, I share the latest Digital PR news, blogs and resources each week in The Digital PR Observer Newsletter. You can sign up to receive it for free in your inbox each Wednesday using the form below.

32 Great Digital PR Learning Resources We Found in May

Blogs/Social Posts

PR Campaigns I Saw and Kinda Liked Volume 3 by Matt Seabridge

https://www.digitalprtips.com/blog/pr-campaigns-i-saw-and-kinda-liked-volume-3

The Digital PR Summit 2025: Key Takeaways From Every Session by Amy Irvine

https://digitaloft.co.uk/the-digital-pr-summit-2025-session-takeaways/

How to Deal With a Low Coverage Month and How to Get Out Of It by Chloe Shaw

https://www.theprinsider.com/post/how-to-deal-with-a-low-coverage-month

Top Digital PR Trends in 2025 by Dan Treasure

https://rootdigital.co.uk/blog/digital-pr-trends-in-2025/

Digital PR Link Building Timeline – How Long Does It Take? by Rebecca Honeybill

https://rootdigital.co.uk/blog/digital-pr-link-building-timeline/

How Marketers Can Turn Trends Into Headlines by Shannon Cummings

https://kaizen.co.uk/blog/digital-pr/how-marketers-can-turn-trends-into-headlines

5 Ways to Tap Into Your Readers’ Pain Points (So Your Digital PR Actually Gets Picked Up) by Sophie Rhone

https://cupidpr.com/5-ways-to-tap-into-your-readers-pain-points-so-your-digital-pr-actually-gets-picked-up/

How to Align PR with Digital Marketing for More Powerful, Consistent Results by Niamh Waters

https://www.theprinsider.com/post/how-to-align-pr-with-digital-marketing-for-more-powerful-consistent-results

When is the best time to send a pitch? by Rosie Taylor

https://rosietaylor.substack.com/p/when-is-the-best-time-to-send-a-pitch

10 Media Pitching Tips Directly From Journalists by Cision

https://www.cision.com/resources/tip-sheets/10-media-pitching-tips/

How Journalists Use Social Media (and Why It Matters for PR) by Simon Reynolds

https://www.cision.com/resources/articles/how-journalists-use-social-media-pr-comms-guide/

8 PR Lessons from the 2025 State of the Media Report by Simon Reynolds

https://www.cision.com/resources/articles/pr-lessons-state-of-the-media/

We’re all becoming more savvy to AI-washing by Raquel Pinto

https://www.thedrum.com/opinion/2025/05/02/we-re-all-becoming-more-savvy-ai-washing

PR tips on scoring coverage during a heatwave by Elizabeth Howlett

https://www.prmoment.com/pr-insight/pr-tips-on-scoring-coverage-during-a-heatwave

The ever-changing landscape of news and what this means for PRs by Andrew Strutt

https://www.vuelio.com/uk/blog/the-ever-changing-landscape-of-news-and-what-this-means-for-prs/

State of Journalism in France Survey Part 1 by Gideon Katz

https://distinctly.co/blog/state-of-journalism-in-france-survey-part-1/

The data to know before running your first digital PR campaign by Luci Schalch

https://embryo.com/blog/running-your-first-digital-pr-campaign/

5 common mistakes brands make when launching digital PR campaigns by Deza Drone

https://www.agilitypr.com/pr-news/content-media-relations/5-common-mistakes-brands-make-when-launching-digital-pr-campaigns/

Digital PR’s Role in AI Visibility: Earn AI Citations by Rachel Hernandez

https://www.thehoth.com/blog/ai-visibility/

Digital PR metrics that matter by Mollie Thorpe

https://wild-pr.co.uk/digital-pr-metrics-that-matter/

It's Mental Health Awareness Week - so here are a couple of tips for managers to support your team and reduce the impact a job can have on poor mental health by Jasmine Granton

https://www.linkedin.com/posts/jasmine-granton-27654159_its-mental-health-awareness-week-so-here-activity-7328328644416663553-N7-R?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC-RwegBhRsPtuXzUQNzLs98jBAcv_TZ12o

Here are some things to consider including in your brief by Grace Burton

https://www.linkedin.com/posts/grace-elizabeth-burton_ever-come-out-of-a-client-ideation-session-activity-7327626093945929728-nZix?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC-RwegBhRsPtuXzUQNzLs98jBAcv_TZ12o

How to use interviews for coverage with iGaming clients by George Cannon

https://www.linkedin.com/posts/george-cannon-043765190_rangers-buyers-advised-on-safer-choice-activity-7325504023455850497-Nl6o?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC-RwegBhRsPtuXzUQNzLs98jBAcv_TZ12o

Podcasts/Webinars

How To Future-Proof Your PR Reporting - The Digital PR Podcast w/ Stella Bayles

https://open.spotify.com/episode/4ytDkca80Ra7wdJHwqOPaE

AI Powered Digital PR - The Digital PR Podcast w/ Raquel Pinto

https://open.spotify.com/episode/7ood8uxLVKH23NG1QOnfNE

Rethinking Link Building in Digital PR - The Digital PR Podcast w/ Stephanie Finch

https://open.spotify.com/episode/08wmo7HZtDxg6x4nQhu9q6

How To Stay Positive and Protect Your Wellbeing When PR Never Switches Off - The PR Hotline w/ Kirsty-Elise Noonan

https://open.spotify.com/episode/6uKMLk60jRGkrYgLiiZPTS

How To Master Switching Between Sectors Without Burning Out in PR - The PR Hotline w/ Charlotte McManus

https://open.spotify.com/episode/2Vi2EthK6YXONKnLNo2r6H

How To Spot Toxic Culture in PR and Create Safer, Healthier Workplaces - The PR Hotline w/ Amelia Evans

https://open.spotify.com/episode/0nE4RGxDZVHdakzhrBMbxS

Embracing the PESO Model to Join PR and SEO - BuzzStream Podcast w/ Gini Dietrich

https://www.buzzstream.com/blog/peso-model-podcast/

Why Relevancy in Digital PR is More Important Than Ever - BuzzStream Podcast w/ Olivia Bence

https://www.buzzstream.com/blog/digital-pr-relevance-podcast/

Want to do even more learning?

Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.

The library is a database of more than 2,000 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.