Last month we found 38 learning resources that you should check out if you work in Digital PR.

If you find these round ups useful, I share the latest Digital PR news, blogs and resources each week in The Digital PR Observer Newsletter. You can sign up to receive it for free in your inbox each Wednesday using the form below.

38 Great Digital PR Learning Resources We Found in February

Blogs/Social Posts

PR Campaigns I Saw and Kinda Liked Volume 2 by Matt Seabridge

https://www.digitalprtips.com/blog/pr-campaigns-i-saw-and-kinda-liked-volume-2

Top 10 Digital PR Headlines Revealed – Tips for Campaign Success by Rebecca Honeybill

https://rootdigital.co.uk/blog/top-digital-pr-campaign-headlines/

How to Use Passive Link Building to Generate Hundreds of Links by Vince Nero

https://www.buzzstream.com/blog/passive-link-building/

47 Expert Digital PR Tips (From 50 BuzzStream Newsletters) by Vince Nero

https://www.buzzstream.com/blog/digital-pr-tips/

10 Tips for Building Relationships with Journalists in 2025 by Vince Nero

https://www.buzzstream.com/blog/build-relationships-with-journalists/

We Analyzed 2366 Winning Expert Quote Pitches! by Linkifi

https://go.linkifi.io/expert-quote-digital-pr-industry-report

The Evolution of Digital PR: From Links to Brand Authority by Colin Cather

https://www.wearebottle.com/blog/the-evolution-of-digital-pr-from-links-to-brand-authority

Why Digital PR Needs a Rethink in the Age of LLMs by Matt Black

https://medium.com/@mlackanalysis/why-digital-pr-needs-a-rethink-in-the-age-of-llms-cd5193625459

Top Tips for Conducting the Perfect Interview for a UGC by Amanda Ayres

https://thisisnovos.com/blog/tips-for-the-perfect-ugc-interview/

Utilising celebrity interviews to build your brand by Tom Travers

https://connective3.com/insights/utilising-celebrity-interviews-to-build-your-brand/

Well-crafted AI guidelines are key to responsible innovation by Raquel Pinto

https://www.thedrum.com/opinion/2025/03/21/well-crafted-ai-guidelines-are-key-responsible-innovation

What is PR Link Building? With Relevant Tips and Strategies in 2025 by Kamila Hanson

https://prowly.com/magazine/pr-link-building/

A Guide to Digital PR Trends and Tactics in 2025 by Laura Bamford

https://www.motivepr.co.uk/blog/guide-to-digital-pr-tactics-2025

How The Digital PR Industry Has Evolved and Where It’s Headed by Shakira Sacks

https://www.theprinsider.com/post/how-the-digital-pr-industry-has-evolved

Media Kit Checklist for PR Pros by Cision

https://www.cision.com/resources/tip-sheets/media-kit-checklist-pr/

Nofollow Links vs. Follow Links: What You Need to Know by Mollie Thorpe

https://wild-pr.co.uk/nofollow-links-vs-follow-links-what-you-need-to-know/

Why Is Digital PR SO Important For SEO In 2025? by Karim Adib

https://fatjoe.com/blog/digital-pr-important-for-seo/

The Importance of Ideation in Digital PR by Mikaila Storey

https://www.seoworks.co.uk/digital-pr-ideation/

Is there any point in PR forging strong media relationships? by Elizabeth Howlett

https://www.prmoment.com/pr-insight/is-there-any-point-in-pr-forging-strong-media-relationships

How to build your personal brand as a PR professional by Elizabeth Howlett

https://www.prmoment.com/pr-insight/how-to-build-your-personal-brand-as-a-pr-professional

Why Your Press Releases Aren’t Getting Picked Up (And How to Fix It) by Soniya Duche

https://www.propelmypr.com/blog/why-your-press-releases-arent-getting-picked-up-and-how-to-fix-it

7 Muck Rack Alternatives for PR Professionals in 2025 by Propel

https://www.propelmypr.com/blog/7-muck-rack-alternatives-for-pr-professionals-in-2025

14 of the Best AI Marketing Tools We’ve Tried & Spied in 2025 by Louise Linehan

https://ahrefs.com/blog/best-ai-marketing-tools/

How to Build Backlinks with Ahrefs by Dmytro Sokhach

https://editorial.link/build-backlinks-with-ahrefs/

The PR strategy for events: securing press, influencers and links by Shruti Parmar

https://distinctly.co/blog/the-pr-strategy-for-events-securing-press-influencers-and-links/

What do you do when the pub table method just doesn't cut it? by Charlotte McManus

https://www.linkedin.com/posts/charlotte-mcmanus-687439222_what-do-you-do-when-the-pub-table-method-activity-7302738084763189250-cC7I?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC-RwegBhRsPtuXzUQNzLs98jBAcv_TZ12o

How to Improve Your Outreach in the US (Even If You’re Not From There) by Mark Rofe

https://www.linkedin.com/pulse/how-improve-your-outreach-us-even-youre-from-mark-rofe-cpv6f/?trackingId=VMpxOBTXEAgGJKaYjSOggg%3D%3D

PR’s role in the negativity dominating the news and what we can do to change that by Kirsty-Elise Noonan

https://www.linkedin.com/posts/kirsty-elise-noonan-281255163_happynews-publicrelations-activity-7308426789758922752-xSL1?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC-RwegBhRsPtuXzUQNzLs98jBAcv_TZ12o

Why anchor text is a powerful but overlooked tool in Digital PR by Ella Grappy

https://www.linkedin.com/posts/ella-grappy-65324911b_an-anchor-text-strategy-is-one-of-those-subtle-activity-7307680985716871169-XGZZ?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC-RwegBhRsPtuXzUQNzLs98jBAcv_TZ12o

What separates a high-impact campaign from a forgettable one by Raquel Pinto

https://www.linkedin.com/posts/theraquelp_digitalpr-prfails-marketingstrategy-activity-7305875283436318721-s-ve?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC-RwegBhRsPtuXzUQNzLs98jBAcv_TZ12o

Tips for making freedom of information requests by Veronica Fletcher

https://www.linkedin.com/posts/vf12896_tips-for-making-freedom-of-information-requests-ugcPost-7305802734912368642-PAB0?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC-RwegBhRsPtuXzUQNzLs98jBAcv_TZ12o

Podcasts/Webinars

Building Your Reactive PR Strategy - BuzzStream Podcast w/ Alice Walker Gibbons

https://www.buzzstream.com/blog/reactive-pr-strategy-podcast/

How to Integrate AI into Your Digital PR Processes - BuzzStream Podcast w/ Matt Foster

https://www.buzzstream.com/blog/ai-in-digital-pr-podcast/

Digital PR Secrets From a Former Journalist (Now Agency Owner) - BuzzStream Podcast w/ Amanda Walls

https://www.buzzstream.com/blog/digital-pr-secrets/

Link Building Tactics for a Brand New Site - BuzzStream Podcast w/ Nathan Gotch

https://www.buzzstream.com/blog/new-site-link-building-podcast/

How To Win International PR Coverage - The Digital PR Podcast w/ Charlie Clark

https://open.spotify.com/episode/0A33rfDH5DnvCSY9vZTaVx

Links vs Trust and the Digital PR Shift You Need to Know - The Digital PR Explained Podcast w/ Beth Nunnington

https://vadacommunications.com/2025/03/21/links-vs-trust-with-beth-nunnington-and-the-digital-pr-shift-you-need-to-know/

Is TikTok the New Search Engine? - The Digital PR Podcast w/ Ray Saddiq

https://open.spotify.com/episode/4CiDeinwaTLfSCup3eXaEC

Want to do even more learning?

Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.

The library is a database of more than 1,700 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.