Matt Seabridge
5 August 2026
Digital PR Learning Resources You May Have Missed From June & July
In the last two months we found 82 learning resources that you should check out if you work in Digital PR.
If you find these round ups useful, I share the latest Digital PR news, blogs and resources each week in The Digital PR Observer Newsletter. You can sign up to receive it for free in your inbox each Wednesday using the form below.
82 Great Digital PR Learning Resources We Found in June and July
Blogs/Social Posts
How to use Digital PR to boost your brand’s LLM visibility by Gideon Katz
https://www.digitalprtips.com/blog/how-to-use-digital-pr-to-boost-your-brands-llm-visibility
The UK PR Playbook for Getting Real Coverage from an Ex Journalist by Kirsty Olczak
Your Digital PR Team Lacks Editorial Judgement by Erica Prush
https://www.digitalprtips.com/blog/your-digital-pr-team-lacks-editorial-judgment
Which Prompt Types Get the Most AI Citations? by Vince Nero
https://www.buzzstream.com/blog/prompt-types-most-ai-citations/
How AI Mentions and Cites Your Brand (New Study) by Vince Nero
https://www.buzzstream.com/blog/ai-mentions-vs-citations-study/
50 AI Statistics Digital PR and SEO Should Know (2026) by Vince Nero
https://www.buzzstream.com/blog/ai-statistics/
How to Increase Email Open Rate (For PRs and Link Builders) by Vince Nero
https://www.buzzstream.com/blog/increase-email-open-rate/
Your Cold Outreach Keeps Getting Deleted for These 5 Reasons by Boris Dzhingarov
https://www.entrepreneur.com/leadership/your-cold-outreach-keeps-getting-deleted-for-these-5-reasons
88% of Pitches Get Deleted. The Ones That Survive All Do the Same Thing by Boris Dzhingarov
Top pitching tips from UK journalists by Rosie Taylor
https://rosietaylor.substack.com/p/top-pitching-tips-from-uk-journalists
Why the pitching landscape isn’t as gloomy as you might think by Rosie Taylor
https://rosietaylor.substack.com/p/reasons-to-be-cheerful
How to Pitch to a Sunday Newspaper by Steph Spyro
https://www.offtherecordmedia.co.uk/p/how-to-pitch-a-sunday-newspaper-a
How to Pitch TV Journalists: A Day in the Life of a GB News Senior Producer by Steph Spyro
https://www.offtherecordmedia.co.uk/p/how-to-pitch-tv-journalists-a-day
What Comms Pros Must Know About Pitching Global Environmental Stories by Steph Spyro
https://www.offtherecordmedia.co.uk/p/what-comms-pros-must-know-about-pitching
What Comms Pros Need to Know About Pitching Sports Reporters During World Cup 2026 by Steph Spyro
https://www.offtherecordmedia.co.uk/p/what-comms-pros-need-to-know-about
The State of Digital PR in 2026: Fractl’s Take on What’s Working and What’s Not by Kelsey Libert
https://www.frac.tl/state-of-digital-pr-2026/
PR Needs Good Data More Than Ever by Ellie Fatharly
https://searchverseinsights.substack.com/p/pr-needs-good-data-more-than-ever
Digital PR campaigns for inspiration: 25 of our favourite campaigns by Ellie Sumner
https://prosperitymedia.com.au/digital-pr-campaigns-for-inspiration-25-of-our-favourite-campaigns/
How to Measure the Impact of Digital PR: Beyond Coverage and Link Counts by Keunike Maralit
Why traditional gifting PR is making a comeback by Jayna Mistry
https://connective3.com/insights/why-traditional-gifting-pr-is-making-a-comeback/
Future-proof PR: turning PR into an overall brand strategy by Gideon Katz
https://distinctly.co/blog/future-proof-pr-turning-pr-into-brand-strategy/
Passive Link Building: Creating Statistic Pages that Generate Backlinks by Ben Dracup
https://www.mintydigital.com/blog/passive-link-building/
Does Domain Age Affect Email Open Rates? Here’s What Our Data Shows by Vince Nero
https://www.buzzstream.com/blog/domain-age-study/
What Are SPF, DKIM, and DMARC? And How to Check [Free Tool] by Vince Nero
https://www.buzzstream.com/blog/spf-dkim-and-dmarc/
Behind the Brand: Emily Cotton on building memorable marketing at On the Beach by The PR Insider
https://www.theprinsider.com/post/emily-cotton-on-the-beach
Behind The Brand: Em Newton on Life at M&S, Brand Building and the Future of Digital PR by The PR Insider
https://www.theprinsider.com/post/behind-the-brand-em-newton-marks-and-spencer
Behind The Brand: Marissa Pysarczuk on Building an In-House PR Team, Creative Digital PR and Making Waste Newsworthy by The PR Insider
https://www.theprinsider.com/post/behind-the-brand-marissa-pysarczuk-business-waste
Behind the Brand: Rosie Gogoley on building an in-house PR strategy at Skipton Building Society by The PR Insider
https://www.theprinsider.com/post/behind-the-brand-rosie-gogoley-skipton-building-society
Why Prioritisation is the Most Underrated PR Skill by Shakira Sacks
https://pressreacher.com/the-pitch-room/shakira-sacks/
How to do reactive PR effectively for B2B brands by Reece Pape
https://connective3.com/insights/how-to-do-reactive-pr-effectively-for-b2b-brands/
We analysed 14,233 personal finance headlines – this is what households are actually afraid of by Andrew Holland
Some Stories Get Picked Up Instantly, And Others Don't: Here's Why by Jacob Emery
https://www.pure-digital-pr.com/some-stories-get-picked-up-instantly-and-others-dont-heres-why/
What is AI Search PR? (& Why Should Your Brand Invest?) by Ben Eaglestone
https://www.energypr.co.uk/blog/what-is-ai-search-pr/
Digital PR Statistics 2026: What the Data Shows About SEO, GEO and AI Search by Arian Ali
What AI can (and can’t) do in digital PR by Megan Dooley
https://tal-agency.com/blog/what-ai-can-and-cant-do-in-digital-pr/
The biggest digital PR mistakes brands still make by Megan Dooley
https://tal-agency.com/blog/the-biggest-digital-pr-mistakes-brands-still-make/
Measuring digital PR beyond backlinks: what actually matters by Megan Dooley
https://tal-agency.com/blog/measuring-digital-pr-beyond-backlinks/
Brand consistency: Why it matters before any PR campaign begins by Megan Dooley
https://tal-agency.com/blog/brand-consistency-why-it-matters-before-any-pr-campaign-begins/
Beyond Vanity Metrics: The PR Metrics That Actually Matter by Lora Thornton
https://flauntdigital.com/blog/pr-metrics-that-matter/
Reddit Statistics 2026 by Kamile Kupryte
https://www.kaizen.co.uk/blog/seo/reddit-statistics-2026
What AI Search Reveals About Human Search Behaviour by Elana Katon
https://searchverseinsights.substack.com/p/what-ai-search-reveals-about-human
What Is AI Visibility? Why One Score Doesn’t Work Across ChatGPT, Claude and Gemini by Sophie Coley
Why for PR, Reddit is less a new channel and more a new lens by Tom Hall
https://www.prmoment.com/pr-insight/why-for-pr-reddit-is-less-a-new-channel-and-more-a-new-lens
How to pitch profiles: Expert advice from two feature journalists by Jessica Lawlor
https://muckrack.com/blog/how-to-pitch-profiles
Time’s editor-in-chief on AI, relationships and what makes a good pitch by Courtney Blackann
https://www.prdaily.com/times-editor-in-chief-on-ai-relationships-and-what-makes-a-good-pitch/
Top takeaways from the PR Daily Conference 2026 by Allison Carter
https://www.prdaily.com/top-takeaways-from-the-pr-daily-conference-2026/
5 Search Metrics Your PR Dashboard is Missing by Simon Reynolds
https://www.cision.com/resources/articles/search-metrics-pr-dashboard-is-missing/
An Annual Report for PR? by Keren Speck
https://www.attnseek.com/p/an-annual-report-for-pr
AI in Journalism: New Survey Shows Journalists Use AI More but Distrust It in PR Pitches by Simon Reynolds
https://www.cision.com/resources/articles/ai-in-journalism/
20 Starter AI Prompts for PR Professionals by Cision
https://www.cision.com/resources/tip-sheets/effective-ai-prompts-pr/
What Sports & Entertainment Reporters Actually Want From Your PR Pitch by Bianca Parvu
https://www.cision.com/resources/articles/how-to-pitch-sports-entertainment-reporters/
How to Write Great Pitches: A Practical Guide for PR Pros (With Examples) by Propel
https://propel-ai.com/blog/how-to-write-great-pitches-a-practical-guide-for-pr-pros-with-examples
The Earned Media Goldmines Most PR Teams Are Still Ignoring by Propel
https://propel-ai.com/blog/the-earned-media-goldmines-most-pr-teams-are-still-ignoring
Are media relationships dead… or just different? by Tom Hall
https://www.prmoment.com/pr-insight/are-media-relationships-dead-or-just-different
Publishers have won the right to leave Google's AI – but brands shouldn't follow by Neil Young
Why paywalled media coverage still matters — and how to maximize it by Dusty Siggins
https://www.prdaily.com/why-paywalled-media-coverage-still-matters-and-how-to-maximize-it/
What are AI citations? How PR teams can track and earn them by Marina Grudeva
https://muckrack.com/blog/ai-citations-for-pr
How PR Professionals Can Connect With Journalists by Bianca Parvu
https://www.cision.com/resources/articles/how-pr-pros-can-connect-with-journalists/
What happens when your audience is suspicious of everything by Nick Bondura
https://www.prdaily.com/what-happens-when-your-audience-is-suspicious-of-everything/
Seismic news for PR practitioners as Court of Appeal requires fairness of the press by Jonathan Coad
Why PR Relationships Matter More Than Ever in the Age of AI by Olivia Price
https://hatch.group/why-pr-relationships-matter-more-than-ever-in-the-age-of-ai/
Digital PR for AI visibility: 5 tactics + how to measure by Cecilia Meis
https://www.semrush.com/blog/digital-pr-for-ai-visibility/
The Best OOH Campaigns and Billboard Advertisements We’ve Seen So Far This Month by Thea Chippendale
https://www.theprinsider.com/post/best-ooh-campaigns-june-2026
How brands and organisations are responding to the UK’s extreme heat by Thea Chippendale
https://www.theprinsider.com/post/heatwave-reactive-pr-examples
How to Get Your Brand Featured in ChatGPT by Rachel Hernandez
https://www.thehoth.com/blog/get-your-brand-in-chat-gpt/
You're missing a trick if you think Google Alerts is a tool just for finding client coverage. It can be one of the most useful tools in a PR's toolkit, and here's why by Grace Tranter
AI isn't killing Digi PR. It’s just opening more tabs by Jasmine Maguire
One of my favourite things about Digital PR is how one successful campaign can open the door to the next. by Vanessa Lima
Use your own experiences to inform ideas by Richard Paul
Your in-house expert is only an asset if a journalist can actually use them. Here's a quick expert MOT to see if you're actually ready by Thomas Chivers
Digital News Report 2026 by Reuters Institute for the Study of Journalism
https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026
PR Calendar by Sourcee
https://www.sourcee.app/digital-pr-resources/calendar
Podcasts/Webinars
How Digital PR and SEO Can Work Together - BuzzStream Podcast w/ Re:signal and Root Digital
https://www.buzzstream.com/blog/digital-pr-seo-together-podcast/
AI Citation Ranking Factors - BuzzStream Podcast w/ Cyrus Shepard
https://www.buzzstream.com/blog/ai-citation-ranking-factors-podcast/
PR for Sensitive Health & Wellness Topics - BuzzStream Podcast w/ Irina Karelina
https://www.buzzstream.com/blog/sensitive-pr-podcast/
What’s Working in SEO During All the AI Chaos - BuzzStream Podcast w/ Candour
https://www.buzzstream.com/blog/candour-podcast/
Citations vs Mentions and Proprietary Research - BuzzStream Podcast w/ Kevin Indig
https://www.buzzstream.com/blog/kevin-indig-2-podcast/
Inside the Newsroom - BuzzStream Podcast w/ Mike Fahey
https://www.buzzstream.com/blog/newsrooms-with-mike-fahey/
Andy Barr Invented Digital PR — Here’s What He Thinks You’re Getting Wrong - Brandinc PR Podcast
Building Brands through Digital PR - Pivotalk w/ James Roach
Why the Zero-Click Web is PR’s Biggest Opportunity - Digital PR Explained Podcast w/ Rand Fishkin
https://open.spotify.com/episode/7wUt08BU3VHh8ztR0xcWn6
Search with Sean Digital PR Panel w/ Natalie Trice, James Brockbank, Amanda Walls, Vince Nero & Chloe Meadows
https://www.youtube.com/watch?app=desktop&v=uNl3_rl1Mrw&ra=m
Want to do even more learning?
Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.
The library is a database of more than 2,000 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.
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