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Matt Seabridge

27 June 2025

Digital PR Learning Resources You May Have Missed From June

Last month we found 23 learning resources that you should check out if you work in Digital PR.


If you find these round ups useful, I share the latest Digital PR news, blogs and resources each week in The Digital PR Observer Newsletter. You can sign up to receive it for free in your inbox each Wednesday using the form below.





23 Great Digital PR Learning Resources We Found in June



Blogs/Social Posts



6 Million Subject Lines Analyzed: What Actually Gets Journalists to Open by Vince Nero


https://www.buzzstream.com/blog/subject-line-study/



Do Certain Sites Engage More With PRs? by Vince Nero


https://www.buzzstream.com/blog/site-pr-engagement-study/



Taught by headlines: How earned media affects LLM output by James Hayward-Browne


https://bottledimagination.com/insights-and-work/taught-by-headlines-how-earned-media-affects-llm-output/



The State of Journalism 2025 by Muck Rack


https://muckrack.com/research/the-state-of-journalism



How Digital PR Can Help Brands Be Visible In AI Powered Search Results by Laura Bamford


https://www.motivepr.co.uk/blog/digital-pr-ai-search-visibility



Does (Email) Length Matter? What 5M Emails Tells Us About Engagement by Vince Nero


https://www.buzzstream.com/blog/email-length-study/



How to Evaluate a Site and Journalist for PR Outreach [20-Point Checklist] by Vince Nero


https://www.buzzstream.com/blog/evaluate-site-for-outreach/



Link Reclamation Isn’t Dead – You Just Need to Ask (Nicely) by Sophie Rhone


https://cupidpr.com/link-reclamation-isnt-dead-you-just-need-to-ask-nicely/



Overcoming the challenge of staying authentic in reactive PR by Florrie Mills


https://distinctly.co/blog/overcoming-the-challenge-of-staying-authentic-in-reactive-pr/



Pitching is hard at the moment - here's what we can do about it by Rosie Taylor


https://rosietaylor.substack.com/p/no-its-not-just-you



Things I wish I knew when starting in PR by Elizabeth Howlett


https://www.prmoment.com/pr-insight/pr-advice-to-graduates-careers-public-relations



How To Use PR To Launch A New Product To Customers by Laura Bamford


https://www.motivepr.co.uk/blog/how-to-use-pr-launch-new-product-to-customers



30 of the best AI prompts for better communications work by Allison Carter


https://www.ragan.com/30-of-the-best-ai-prompts-for-better-communications-work/



State of Journalism in France Survey Part 2 by Gideon Katz


https://distinctly.co/blog/state-of-journalism-in-france-survey-part-2/



9 Best Journalist & Media Databases Compared by Bart Donda


https://prowly.com/magazine/best-media-database/



17 Top Competitor Analysis Tools to Track Your Competition by Mile Zivkovic


https://prowly.com/magazine/competitor-analysis-tools/




Podcasts/Webinars


Using Digital PR To Improve E-E-A-T Signals - Linking Out Loud Podcast w/ Hollie Hines


https://open.spotify.com/episode/4cz7r5ToBOsWbEMy8Yu0f5



Digital PR in the UK vs US [Part 2] - BuzzStream Podcast w/ Will Hobson


https://www.buzzstream.com/blog/digital-pr-uk-us-2-podcast/



How To Overcome Imposter Syndrome and Thrive in Your PR Career - The PR Hotline w/ Amy Irvine


https://open.spotify.com/episode/5z9WeA3Pxm4dOIJ15l21Ig



What Journalists Wish PR Pros Knew - Linking Out Loud Podcast w/ Ria Wolstenholme


https://open.spotify.com/episode/0wjGTrz7T3L4CAykc2J38J



I Read Cision’s 2025 Media Report So You Don’t Have To - Digital PR Explained Podcast


https://open.spotify.com/episode/3LDyuCcwwgxrIqY6Be2Lb1



What You Should Do After Being Made Redundant In An Agency - The PR Hotline w/ Maja Adam


https://open.spotify.com/episode/2d82ppAmytso5s4wn8KriL



How AI Is Reshaping Digital PR Workflows - BuzzStream Podcast w/ Mark Webster


https://www.buzzstream.com/blog/ai-digital-pr-podcast/




Want to do even more learning?


Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.


The library is a database of more than 2,000 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.


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