
Matt Seabridge
27 June 2025
Digital PR Learning Resources You May Have Missed From June
Last month we found 23 learning resources that you should check out if you work in Digital PR.
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23 Great Digital PR Learning Resources We Found in June
Blogs/Social Posts
6 Million Subject Lines Analyzed: What Actually Gets Journalists to Open by Vince Nero
https://www.buzzstream.com/blog/subject-line-study/
Do Certain Sites Engage More With PRs? by Vince Nero
https://www.buzzstream.com/blog/site-pr-engagement-study/
Taught by headlines: How earned media affects LLM output by James Hayward-Browne
The State of Journalism 2025 by Muck Rack
https://muckrack.com/research/the-state-of-journalism
How Digital PR Can Help Brands Be Visible In AI Powered Search Results by Laura Bamford
https://www.motivepr.co.uk/blog/digital-pr-ai-search-visibility
Does (Email) Length Matter? What 5M Emails Tells Us About Engagement by Vince Nero
https://www.buzzstream.com/blog/email-length-study/
How to Evaluate a Site and Journalist for PR Outreach [20-Point Checklist] by Vince Nero
https://www.buzzstream.com/blog/evaluate-site-for-outreach/
Link Reclamation Isn’t Dead – You Just Need to Ask (Nicely) by Sophie Rhone
https://cupidpr.com/link-reclamation-isnt-dead-you-just-need-to-ask-nicely/
Overcoming the challenge of staying authentic in reactive PR by Florrie Mills
https://distinctly.co/blog/overcoming-the-challenge-of-staying-authentic-in-reactive-pr/
Pitching is hard at the moment - here's what we can do about it by Rosie Taylor
https://rosietaylor.substack.com/p/no-its-not-just-you
Things I wish I knew when starting in PR by Elizabeth Howlett
https://www.prmoment.com/pr-insight/pr-advice-to-graduates-careers-public-relations
How To Use PR To Launch A New Product To Customers by Laura Bamford
https://www.motivepr.co.uk/blog/how-to-use-pr-launch-new-product-to-customers
30 of the best AI prompts for better communications work by Allison Carter
https://www.ragan.com/30-of-the-best-ai-prompts-for-better-communications-work/
State of Journalism in France Survey Part 2 by Gideon Katz
https://distinctly.co/blog/state-of-journalism-in-france-survey-part-2/
9 Best Journalist & Media Databases Compared by Bart Donda
https://prowly.com/magazine/best-media-database/
17 Top Competitor Analysis Tools to Track Your Competition by Mile Zivkovic
https://prowly.com/magazine/competitor-analysis-tools/
Podcasts/Webinars
Using Digital PR To Improve E-E-A-T Signals - Linking Out Loud Podcast w/ Hollie Hines
https://open.spotify.com/episode/4cz7r5ToBOsWbEMy8Yu0f5
Digital PR in the UK vs US [Part 2] - BuzzStream Podcast w/ Will Hobson
https://www.buzzstream.com/blog/digital-pr-uk-us-2-podcast/
How To Overcome Imposter Syndrome and Thrive in Your PR Career - The PR Hotline w/ Amy Irvine
https://open.spotify.com/episode/5z9WeA3Pxm4dOIJ15l21Ig
What Journalists Wish PR Pros Knew - Linking Out Loud Podcast w/ Ria Wolstenholme
https://open.spotify.com/episode/0wjGTrz7T3L4CAykc2J38J
I Read Cision’s 2025 Media Report So You Don’t Have To - Digital PR Explained Podcast
https://open.spotify.com/episode/3LDyuCcwwgxrIqY6Be2Lb1
What You Should Do After Being Made Redundant In An Agency - The PR Hotline w/ Maja Adam
https://open.spotify.com/episode/2d82ppAmytso5s4wn8KriL
How AI Is Reshaping Digital PR Workflows - BuzzStream Podcast w/ Mark Webster
https://www.buzzstream.com/blog/ai-digital-pr-podcast/
Want to do even more learning?
Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.
The library is a database of more than 2,000 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.

