Matt Seabridge
8 August 2025
Digital PR Learning Resources You May Have Missed From July
Last month we found 65 learning resources that you should check out if you work in Digital PR.
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65 Great Digital PR Learning Resources We Found in July
Blogs/Social Posts
The Role of Digital PR in Being Recommended by AI-Powered Search by James Brockbank
https://digitaloft.co.uk/the-role-of-digital-pr-in-being-recommended-by-ai/
What is Generative Engine Optimisation (GEO) and what you need to know as a Public Relations professional by Hard Numbers
Out of Cite: Why Your PR Wins May Be Missing From AI Search by Screaming Frog
https://www.screamingfrog.co.uk/blog/pr-wins-may-be-missing-from-ai/
The State of Link Building 2025 Report by editorial.link
https://editorial.link/link-building-statistics/
The Data Behind 7 Top Journalist Request Platforms by Vince Nero
https://www.buzzstream.com/blog/journalist-request-platform-study/
Using FOI requests as a digital PR campaign data source by Millie Bird
https://www.motivepr.co.uk/blog/using-foi-data-for-digital-pr-campaigns
Revealed: Hacked Sites & Expired Domains Are Being Used as Sources for ChatGPT’s Recommendations by James Brockbank
https://digitaloft.co.uk/hacked-sites-and-expired-domains-are-being-used-as-chatgpt-sources/
Digital PR measurement: the metrics that matter & the metrics that don’t by James Brockbank
https://digitaloft.co.uk/how-to-measure-digital-pr/
How to calculate your brand’s (or category’s) total organic revenue potential by James Brockbank
https://digitaloft.co.uk/total-organic-revenue-potential/
Using AI to improve digital PR campaigns and streamline processes by Annika Shoker
https://www.motivepr.co.uk/blog/using-ai-in-pr
How To Do Digital PR in France by Thea Chippendale and Gideon Katz
https://www.theprinsider.com/post/how-to-do-digital-pr-in-france
A guide to getting top-tier Spanish links by Olaitz Rico Ruiz
https://www.rebootonline.com/digital-pr/digital-pr-spain-guide/
Why nofollow links aren’t worthless, despite what many SEOs still believe by James Brockbank
https://digitaloft.co.uk/why-nofollow-links-arent-worthless/
7 Predictions for the Future of Digital PR in the Era of AI-Powered Search by James Brockbank
https://digitaloft.co.uk/the-future-of-digital-pr-in-the-era-of-ai-powered-search/
Pitching Isn’t Dead But It Has Evolved: What Journalists Expect in 2025 by Gemma Cockrell
https://tank.co.uk/pitching-pr-what-journalists-expect/
How to use Reddit for Digital PR by Laighton Powell
https://www.motivepr.co.uk/blog/use-reddit-for-digital-pr
Brand Mentions: The New Backlinks For SEO? by Daniel Trick
https://fatjoe.com/blog/brand-mentions-seo/
How to Appear in AI Search Results: Your AI Search Survival Guide by Sophie Crosby
Industry report: The State of Search in Travel 2025 by Sophie Crosby
https://www.mintydigital.com/blog/industry-report-the-state-of-search-in-travel-2025/
AI Search Optimization: How Backlinks and Mentions Help You Rank by Dmytro Sokhach
https://editorial.link/how-to-get-cited-in-ai-search/
Want More Media Coverage? Industry Experts Are Your Secret Weapon by Simon Reynolds
https://www.cision.com/resources/articles/media-coverage-industry-experts/
How to Pitch Different Media Outlets: PR Guide for Print, Digital & Broadcast by Simon Reynolds
https://www.cision.com/resources/articles/how-to-pitch-different-media-outlets/
150+ PR Statistics You Need to Understand the Industry in 2025 by Matias Rodsevich
https://prlab.co/blog/public-relations-statistics-2025/
Digital PR Statistics 2025 by Abby Chinery
https://www.rebootonline.com/digital-pr-statistics/
Digital PR Statistics 2025 by Laighton Powell
https://www.motivepr.co.uk/blog/digital-pr-statistics-2025
PR Trends: The Shifts You Can’t Ignore in 2025 by Vince Nero
https://www.buzzstream.com/blog/pr-trends/
The Terrible PR Career Advice I Now Choose To Ignore by Jessica Pardoe
https://jessicapardoe.com/2025/07/24/the-terrible-pr-career-advice-i-now-choose-to-ignore/
The Future Of Link Building: Statistics And Takeaways You Should Know by Daniel Trick
https://fatjoe.com/blog/link-building-stats/
How affiliate marketing and 'Skimlinks' could affect your backlink strategy by Emma Setchell
How Digital PR Helps You Show Up in AI Search by Rachel Hernandez
https://www.thehoth.com/blog/digital-pr-ai-search/
The new PR playbook for an AI-driven media landscape by Matt McLoughlin
https://www.prdaily.com/the-new-pr-playbook-for-an-ai-driven-media-landscape/
How to use customer stories in your PR and marketing strategy by Kirke Viira
https://www.motivepr.co.uk/blog/how-to-use-customer-stories-in-pr-and-marketing
How Digital PR is Redefining Brand Visibility in 2025 by Jem Leslie
https://www.wearebottle.com/blog/digital-pr-visibility-llms
What is 'Kill Mode'? by Rosie Taylor
https://rosietaylor.substack.com/p/what-is-kill-mode
How to Measure the ROI of PR (With Metrics That Actually Matter) by Dominika Kuras
https://prowly.com/magazine/how-to-measure-the-roi-of-pr/
15 Off-Page SEO Techniques Google and AI Still Love by Dmytro Sokhach
https://editorial.link/off-page-seo/
6 Best Backlink Checker Tools for 2025 by Dmytro Sokhach
https://editorial.link/backlink-checker-tools/
How PR is using AI: food for thought by Elizabeth Howlett
https://www.prmoment.com/pr-insight/how-pr-is-using-ai-food-for-thought
Fundamentals of PR in GEO by Kristen Dunleavy
https://muckrack.com/blog/2025/07/10/geo-pr-fundamentals
How to Report on AI Overviews in Digital PR Campaigns by Akshay Sharma
https://jbh.co.uk/blog/ai/how-to-report-on-ai-overviews-in-digital-pr-campaigns/
What Google’s AI Overviews Mean for Digital PR (and How Your Brand Can Adapt) by Abi Saunders
Reimagining E-E-A-T: How Ethos, Pathos & Logos Supercharge SEO Campaigns by Amanda Walls
https://cedarwood.digital/blog/reimagining-e-e-a-t-how-ethos-pathos-logos-supercharge-seo-campaigns/
Is SEO Dead? Real Data vs. Internet Hysteria by Mateusz Makosiewicz
https://ahrefs.com/blog/is-seo-dead/
The Real Cost of Great Content That Doesn’t Get Seen by Tamara Sykes
https://stacker.com/blog/the-real-cost-of-great-content-that-doesnt-get-seen-content-syndication
76% of AI Overview Citations Pull From Top 10 Pages by Louise Linehan
https://ahrefs.com/blog/search-rankings-ai-citations/
7 ways to grow brand mentions, a key metric for AI Overviews visibility by Adam Tanguay
Why Branded Queries Matter Now More Than Ever by Yordan Dimitrov
AI search is booming, but SEO is still not dead by Lily Ray
https://searchengineland.com/ai-search-booming-seo-still-not-dead-458935
In GEO, brand mentions do what links alone can’t by Andrew Holland
https://searchengineland.com/in-geo-brand-mentions-do-what-links-alone-cant-459367
New Study: AI Assistants Prefer to Cite “Fresher” Content (17 Million Citations Analyzed) by Ryan Law
https://ahrefs.com/blog/do-ai-assistants-prefer-to-cite-fresh-content/
AI Mentions: How to Get LLMs to Mention Your Brand by Rachel Handley
https://www.semrush.com/blog/ai-mentions/
The Impact of Generative AI on Publishers by Similarweb
https://www.similarweb.com/corp/reports/the-impact-of-generative-ai-publishers-us/
Brand Visibility | ChatGPT and Google AI Approaches by Industry by BrightEdge
Ways to overcome creative blocks by Richard Paul
Links Are Not Dead: Why digital PR, brand PR, and SEO must converge in the age of AI by James Reisner-Watkins
How to see the exact internet searches ChatGPT is doing to generate its answers, using a Chrome extension by Louise Parker
Surviving a crisis when you’re thrown in by Neil Mckeown
Podcasts/Webinars
Rewriting PR for the AI Era: From Links to Brand Signals - BuzzStream Podcast w/ Beth Nunnington
https://www.buzzstream.com/blog/digital-pr-ai-podcast/
Building Your Website’s Topical Authority - BuzzStream Podcast w/ Kevin Indig
https://www.buzzstream.com/blog/topical-authority-podcast/
SEO Isn’t Dead, It’s Just Changing - BuzzStream Podcast w/ Cyrus Shepard
https://www.buzzstream.com/blog/seo-isnt-dead-podcast/
The State of Digital News - BuzzStream Podcast w/ NewzDash’s John Shehata
https://www.buzzstream.com/blog/digital-news-podcast/
Using HARO To Navigate The Expert Economy - The Digital PR Podcast w/ Brett Farmiloe
https://open.spotify.com/episode/6oO3DxiN7Trl3tDeydxe6j
From Spy Balloons to Swifties with Aliza Bran on Her Wildest PR Pitches - Digital PR Explained Podcast
https://open.spotify.com/episode/0tbdC99CgM13ITeJTzSg1U
How Thought Leadership Gets You On A Journalist’s Radar - Digital PR Explained Podcast
https://open.spotify.com/episode/65FkuobBF0FQTZ8zpZC7M6
Using PR to Stand Out as a Lifestyle Brand - Linking Out Loud Podcast w/ Danielle Neah Amponsah
https://open.spotify.com/episode/6Q5doGB1kgYfY4uCd2Si7H
Want to do even more learning?
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