
Matt Seabridge
3 February 2025
Digital PR Learning Resources You May Have Missed From January
Last month we found 45 learning resources that you should check out if you work in Digital PR.
If you find these round ups useful, I share the latest Digital PR news, blogs and resources each week in The Digital PR Observer Newsletter. You can sign up to receive it for free in your inbox each Wednesday using the form below.
45 Great Digital PR Learning Resources We Found in January
Blogs/Social Posts
State of Digital PR Report (2025) by Vince Nero
https://www.buzzstream.com/blog/state-of-digital-pr/
2024 Annual Campaigns Report by Thea Chippendale
https://docs.google.com/spreadsheets/d/1dzF4KkUa2GcquTUZ1BAiGXsRMP8IbW3c9Ue1dD086WA/edit?usp=sharing
How to Build (Actually Valuable) Backlinks | Ultimate Tactics List by Darren Kingman
https://rootdigital.co.uk/blog/how-to-build-actually-valuable-backlinks-ultimate-tactics-list/
How Introverts Can Succeed in Digital PR and Leverage Their Unique Strengths by Charlotte Washington
https://www.theprinsider.com/post/how-introverts-can-succeed-in-digital-pr
The Ultimate Guide to Digital PR: How It Drives SEO Success in 2025 by Christian Cappoli
https://www.thehoth.com/blog/ultimate-guide-to-digital-pr/
Press Deadlines: The 2025 Guide by Rosie Taylor
https://rosietaylor.substack.com/p/press-deadlines-the-2025-guide
Clever PR tricks that elevate small brands by Elizabeth Howlett
https://www.prmoment.com/pr-insight/clever-pr-tricks-that-elevate-small-brands
State of AI in PR 2025 Report by Muck Rack
https://media.muckrack.com/documents/1.14.2025_SoAI_in_PR.pdf
Bridge or Burn? Deciding Whether To Seek Digital PR Coverage in Opposing Outlets by James Roach
How iGaming Brands Can Utilise Data in Digital PR by Helena Maniglia
https://www.rebootonline.com/blog/data-driven-digital-pr-for-igaming/
How to Measure Brand Awareness in 2025 (AKA the Year of the Brand) by Louise Linehan
https://ahrefs.com/blog/how-to-measure-brand-awareness/
CoverageBook Benchmarking Report 2025: The Analysis by CoverageBook
Reactive PR & AI: How to capitalize on trending topics faster by Kelsey Libert
https://searchengineland.com/reactive-pr-ai-trending-topics-450258
PR for the algorithm age - 5 tips to pitch stories that rank and resonate by Martin Calvert
https://searchengineland.com/pr-tips-pitch-stories-rank-resonate-450648
4 steps for correcting important mistakes in statements by Allison Carter
https://www.prdaily.com/4-steps-for-correcting-important-mistakes-in-statements/
What is digital PR anyway? by Erica Vonderwall
https://www.colourfulcomms.com/post/what-is-digital-pr-anyway
We Ask the Journalists Series: WFLA’s Brody Wooddell by Holly Mason
https://thisisnovos.com/blog/we-ask-the-journalists-brody-wooddell/
The Most Popular PR Campaigns: What’s Working and Why by Mollie Thorpe
https://wild-pr.co.uk/the-most-popular-pr-campaigns-whats-working-and-why/
Nine Digital PR Tips for Startups by Laura Bamford
https://www.motivepr.co.uk/blog/digital-pr-tips-for-startups
PR and LGBT+ History Month – should your client get involved? by Elizabeth Howlett
https://www.prmoment.com/pr-insight/pr-and-lgbt-history-month-should-your-client-get-involved
Success Tips for Starting Your PR Career by Bianca Parvu
https://www.cision.com/resources/articles/success-tips-starting-pr-career/
Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs to See if It’s True by Patrick Stox
https://ahrefs.com/blog/links-matter-less-but-still-matter/
Crafting the Best Seasonal Stories: Tips for PR Success by Scott Baredell
https://www.ideagrove.com/blog/crafting-the-best-seasonal-stories-tips-for-pr-success
How to Use Your Marketing Expertise to Transition into a PR Role by Lauren Pester
https://www.theprinsider.com/post/how-to-use-your-marketing-expertise-to-transition-into-a-pr-role
Our Favourite Digital PR and Marketing Campaigns of 2024 by Laura Bamford
https://www.motivepr.co.uk/blog/favourite-campaigns-2024
Refreshing your PR strategy for 2025 by Jo Bennie
https://connective3.com/insights/refreshing-your-pr-strategy-for-the-new-year/
New Data Suggests AI Prefers High DA Publishers by Vince Nero
https://www.buzzstream.com/blog/ai-publishers-study/
4 Ways We’re Using Link Relevance to Supercharge our Digital PR Strategies by Daniel Cartland
https://thisisnovos.com/blog/four-ways-were-using-link-relevancy-for-digital-pr/
The Future of Digital PR: Trends to Watch in 2025 by Chloe Jost
https://www.thehoth.com/blog/future-of-digital-pr/
How Digital PR Boosts Your Domain Authority and Search Rankings by Rachel Hernandez
https://www.thehoth.com/blog/future-of-digital-pr/
How to Use Expert Quotes in Digital PR Reactive Campaigns by Martin Black
https://www.seoworks.co.uk/how-to-use-expert-quotes/
Top Digital PR Trends to Watch in 2025 by Joanna Earle
https://www.reflectdigital.co.uk/blog/top-digital-pr-trends-to-watch-in-2025
2024 SEO Year Recap: Link-Building Experts Spill On The Results! by Dmytro Tsybuliak
https://editorial.link/link-building-experts/
An alarming 33% have considered leaving the industry because of ‘the stress of working in New Business or on pitches’ by Marketing Communication News
Tips for new freelancers by Erica Vonderwall
https://www.colourfulcomms.com/post/tips-for-new-freelancers
PRs, Are You Guilty of Killing Your Own Pitch? by Sheridan Okey
Alex’s Strategy Resource Library by Alex Mason
Podcasts/Webinars
Controversy of Coverage Guarantees - The Digital PR Podcast w/ Paul Stollery
The £400 Billboard That Made Headlines: Mark Rofe’s Love-Seeking PR Stunt - Embracing Marketing Mistakes Podcast w/ Mark Rofe
The PR Wild Campaign That Took Mark Rofe From PR Expert to Viral Sensation Overnight - Market Movers Podcast w/ Mark Rofe
https://www.youtube.com/watch?v=CUPQBfQAtXY
Switching from Link Building to Digital PR - BuzzStream Podcast w/ Sage Singleton
https://www.buzzstream.com/blog/link-building-digital-pr-podcast/
How a Digital PR Campaign About Fast Food Went Viral - BuzzStream Podcast w/ Chris Lewis
https://www.buzzstream.com/blog/viral-digital-pr-podcast/
Can you have TOO much SEO data? - SERPs Up Podcast w/ Katy Powell
https://www.wix.com/seo/learn/podcast/episodes/seo-data-overload
Are backlinks still worth it in 2025? - Search With Candour Podcast w/ Tamara Novitovic
https://www.youtube.com/watch?v=rfFxUW9k28k
Breaking Borders: Building Your Brand Awareness Through Global Campaigns - LoftTalk w/ Jack Adamson
https://www.youtube.com/watch?v=vjFITja7WRw
Want to do even more learning?
Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.
The library is a database of more than 1,700 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.