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Matt Seabridge

3 February 2025

Digital PR Learning Resources You May Have Missed From January

Last month we found 45 learning resources that you should check out if you work in Digital PR.


If you find these round ups useful, I share the latest Digital PR news, blogs and resources each week in The Digital PR Observer Newsletter. You can sign up to receive it for free in your inbox each Wednesday using the form below.





45 Great Digital PR Learning Resources We Found in January



Blogs/Social Posts



State of Digital PR Report (2025) by Vince Nero


https://www.buzzstream.com/blog/state-of-digital-pr/



2024 Annual Campaigns Report by Thea Chippendale


https://docs.google.com/spreadsheets/d/1dzF4KkUa2GcquTUZ1BAiGXsRMP8IbW3c9Ue1dD086WA/edit?usp=sharing



How to Build (Actually Valuable) Backlinks | Ultimate Tactics List by Darren Kingman


https://rootdigital.co.uk/blog/how-to-build-actually-valuable-backlinks-ultimate-tactics-list/



How Introverts Can Succeed in Digital PR and Leverage Their Unique Strengths by Charlotte Washington


https://www.theprinsider.com/post/how-introverts-can-succeed-in-digital-pr



The Ultimate Guide to Digital PR: How It Drives SEO Success in 2025 by Christian Cappoli


https://www.thehoth.com/blog/ultimate-guide-to-digital-pr/



Press Deadlines: The 2025 Guide by Rosie Taylor


https://rosietaylor.substack.com/p/press-deadlines-the-2025-guide



Clever PR tricks that elevate small brands by Elizabeth Howlett


https://www.prmoment.com/pr-insight/clever-pr-tricks-that-elevate-small-brands



State of AI in PR 2025 Report by Muck Rack


https://media.muckrack.com/documents/1.14.2025_SoAI_in_PR.pdf



Bridge or Burn? Deciding Whether To Seek Digital PR Coverage in Opposing Outlets by James Roach


https://strategiq.co/hub/bridge-or-burn-deciding-whether-to-seek-digital-pr-coverage-in-opposing-outlets/



How iGaming Brands Can Utilise Data in Digital PR by Helena Maniglia


https://www.rebootonline.com/blog/data-driven-digital-pr-for-igaming/



How to Measure Brand Awareness in 2025 (AKA the Year of the Brand) by Louise Linehan


https://ahrefs.com/blog/how-to-measure-brand-awareness/



CoverageBook Benchmarking Report 2025: The Analysis by CoverageBook


https://resolution.coveragebook.com/coveragebook-benchmarks-report-2025-see-how-your-coverage-data-compares/



Reactive PR & AI: How to capitalize on trending topics faster by Kelsey Libert


https://searchengineland.com/reactive-pr-ai-trending-topics-450258



PR for the algorithm age - 5 tips to pitch stories that rank and resonate by Martin Calvert


https://searchengineland.com/pr-tips-pitch-stories-rank-resonate-450648



4 steps for correcting important mistakes in statements by Allison Carter


https://www.prdaily.com/4-steps-for-correcting-important-mistakes-in-statements/



What is digital PR anyway? by Erica Vonderwall


https://www.colourfulcomms.com/post/what-is-digital-pr-anyway



We Ask the Journalists Series: WFLA’s Brody Wooddell by Holly Mason


https://thisisnovos.com/blog/we-ask-the-journalists-brody-wooddell/



The Most Popular PR Campaigns: What’s Working and Why by Mollie Thorpe


https://wild-pr.co.uk/the-most-popular-pr-campaigns-whats-working-and-why/



Nine Digital PR Tips for Startups by Laura Bamford


https://www.motivepr.co.uk/blog/digital-pr-tips-for-startups



PR and LGBT+ History Month – should your client get involved? by Elizabeth Howlett


https://www.prmoment.com/pr-insight/pr-and-lgbt-history-month-should-your-client-get-involved



Success Tips for Starting Your PR Career by Bianca Parvu


https://www.cision.com/resources/articles/success-tips-starting-pr-career/



Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs to See if It’s True by Patrick Stox


https://ahrefs.com/blog/links-matter-less-but-still-matter/



Crafting the Best Seasonal Stories: Tips for PR Success by Scott Baredell


https://www.ideagrove.com/blog/crafting-the-best-seasonal-stories-tips-for-pr-success



How to Use Your Marketing Expertise to Transition into a PR Role by Lauren Pester


https://www.theprinsider.com/post/how-to-use-your-marketing-expertise-to-transition-into-a-pr-role



Our Favourite Digital PR and Marketing Campaigns of 2024 by Laura Bamford


https://www.motivepr.co.uk/blog/favourite-campaigns-2024



Refreshing your PR strategy for 2025 by Jo Bennie


https://connective3.com/insights/refreshing-your-pr-strategy-for-the-new-year/



New Data Suggests AI Prefers High DA Publishers by Vince Nero


https://www.buzzstream.com/blog/ai-publishers-study/



4 Ways We’re Using Link Relevance to Supercharge our Digital PR Strategies by Daniel Cartland


https://thisisnovos.com/blog/four-ways-were-using-link-relevancy-for-digital-pr/



The Future of Digital PR: Trends to Watch in 2025 by Chloe Jost


https://www.thehoth.com/blog/future-of-digital-pr/



How Digital PR Boosts Your Domain Authority and Search Rankings by Rachel Hernandez


https://www.thehoth.com/blog/future-of-digital-pr/



How to Use Expert Quotes in Digital PR Reactive Campaigns by Martin Black


https://www.seoworks.co.uk/how-to-use-expert-quotes/



Top Digital PR Trends to Watch in 2025 by Joanna Earle


https://www.reflectdigital.co.uk/blog/top-digital-pr-trends-to-watch-in-2025



2024 SEO Year Recap: Link-Building Experts Spill On The Results! by Dmytro Tsybuliak


https://editorial.link/link-building-experts/



An alarming 33% have considered leaving the industry because of ‘the stress of working in New Business or on pitches’ by Marketing Communication News


https://marcommnews.com/an-alarming-33-have-considered-leaving-the-industry-because-of-the-stress-of-working-in-new-business-or-on-pitches/



Tips for new freelancers by Erica Vonderwall


https://www.colourfulcomms.com/post/tips-for-new-freelancers



PRs, Are You Guilty of Killing Your Own Pitch? by Sheridan Okey


https://www.linkedin.com/posts/sheridan-okey_digitalpr-pr-prtips-activity-7289956931283091457-LcDb?utm_source=share&utm_medium=member_desktop



Alex’s Strategy Resource Library by Alex Mason


https://www.linkedin.com/posts/itsalexmason_alexs-strategy-resource-library-activity-7282458121145348097-b46O?utm_source=social_share_send&utm_medium=member_desktop_web




Podcasts/Webinars


Controversy of Coverage Guarantees - The Digital PR Podcast w/ Paul Stollery


https://open.spotify.com/episode/5XBuSqwtX2iWH5vdjsFlJW?si=3206d11bd06043de&nd=1&dlsi=038bb8b0510a4eea



The £400 Billboard That Made Headlines: Mark Rofe’s Love-Seeking PR Stunt - Embracing Marketing Mistakes Podcast w/ Mark Rofe


https://link.podtrac.com/EMM



The PR Wild Campaign That Took Mark Rofe From PR Expert to Viral Sensation Overnight - Market Movers Podcast w/ Mark Rofe


https://www.youtube.com/watch?v=CUPQBfQAtXY



Switching from Link Building to Digital PR - BuzzStream Podcast w/ Sage Singleton


https://www.buzzstream.com/blog/link-building-digital-pr-podcast/



How a Digital PR Campaign About Fast Food Went Viral - BuzzStream Podcast w/ Chris Lewis


https://www.buzzstream.com/blog/viral-digital-pr-podcast/



Can you have TOO much SEO data? - SERPs Up Podcast w/ Katy Powell


https://www.wix.com/seo/learn/podcast/episodes/seo-data-overload



Are backlinks still worth it in 2025? - Search With Candour Podcast w/ Tamara Novitovic


https://www.youtube.com/watch?v=rfFxUW9k28k



Breaking Borders: Building Your Brand Awareness Through Global Campaigns - LoftTalk w/ Jack Adamson


https://www.youtube.com/watch?v=vjFITja7WRw




Want to do even more learning?


Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.


The library is a database of more than 1,700 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.


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