Last month we found 38 learning resources that you should check out if you work in Digital PR.

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38 Great Digital PR Learning Resources We Found in February

Blogs/Social Posts

The Best Experts for Earning PR Coverage by Matt Seabridge

https://www.digitalprtips.com/blog/the-best-experts-for-earning-pr-coverage

Links from Reach PLC sites may be harder to get now: Here’s why you shouldn’t panic by Matt Seabridge

https://www.digitalprtips.com/blog/links-from-reach-plc-sites-may-be-harder-to-get-now-heres-why-you-shouldnt-panic

PR Campaigns I Saw and Kinda Liked Vol. 1 by Matt Seabridge

https://www.digitalprtips.com/blog/pr-campaigns-i-saw-and-kinda-liked-volume-1

12 Digital PR Metrics To Include In Your Reports by Vince Nero

https://www.buzzstream.com/blog/digital-pr-metrics/

Why Your Digital PR Tactics Aren’t Working (and What to Do Instead) by Amelia Evans

https://www.theprinsider.com/post/why-your-digital-pr-tactics-aren-t-working

Here's an idea: why don't we bin the brainstorm by Mark Perkins

https://www.markperkinscreative.com/post/here-s-an-idea-why-don-t-we-bin-the-brainstorm

Why Google Loves Author Bio Links to Pages by Jem Leslie

https://www.wearebottle.com/blog/author-bio-backlinks

How to Track Your Press Coverage: a Step-by-Step Guide for eCommerce Brands by Ellie Morgan

https://thisisnovos.com/blog/how-to-track-press-coverage/

Digital PR Ideation Techniques to Test in 2025 by Holly Mason

https://thisisnovos.com/blog/digital-pr-ideation-techniques-to-try-in-2025/

What is Reactive Digital PR for Link Building? by Jeff Romero

https://www.octivdigital.com/ideas-and-advice/what-is-reactive-digital-pr-for-link-building/

Should influencer marketing be part of your digital PR strategy? by Holly Scott

https://distinctly.co/blog/should-influencer-marketing-be-part-of-your-digital-pr-strategy/

How To Gain Location-Specific Digital PR Links (English Speaking) by Holly Mason

https://thisisnovos.com/blog/how-to-earn-location-specific-digital-pr-links/

Our Best Digital PR Campaigns of 2024 by Morgan Rodway-Wing

https://www.reflectdigital.co.uk/blog/our-best-digital-pr-campaigns-of-2024

Why (some) of your colleagues are the biggest threat to creative success by Mark Perkins

https://www.markperkinscreative.com/post/why-some-of-your-colleagues-are-the-biggest-threat-to-creative-success

Five Resources to Spark Creative Ideas for Digital PR Campaigns by Emma Setchell

https://www.motivepr.co.uk/blog/resources-for-creative-ideas

How to secure product placements in top-tier publications by Bella Manson

https://cedarwood.digital/blog/how-to-secure-product-placements-in-top-tier-publications/

What makes a pitch irresistible: 4 takeaways from pitches that landed top-tier coverage by Kristen Dunleavy and Michael Smart

https://muckrack.com/blog/2025/02/27/lessons-from-successful-media-pitches-webinar-recap

The dos and don’ts of brands jumping on the back of a news story by Ella Walker

https://pa.media/pa-mediapoint/the-dos-and-donts-of-brands-jumping-on-the-back-of-a-news-story/

Measurement in Digital PR and Link Building by Damian Summers and Matthew Ahern

https://www.impressiondigital.com/blog/measurement-in-digital-pr-and-link-building/

Traditional PR vs Digital PR: The key differences and why it’s important by Damian Summers

https://www.impressiondigital.com/blog/traditional-pr-vs-digital-pr-whats-difference-whats-point/

Syndicated Links: What is the SEO value of Content Syndication? by Jem Leslie

https://www.wearebottle.com/blog/syndicated-links-what-is-the-seo-value-of-content-syndication

Top 10 Digital PR Strategies to Drive Backlinks and Organic Traffic by Chloe Jost

https://www.thehoth.com/blog/digital-pr-strategies/

4 Reasons Not to Sleep On Nofollow Links in Your Digital PR Strategy by Chloe Pryce

https://www.bringdigital.co.uk/4-reasons-not-to-sleep-on-nofollow-links-in-your-digital-pr-strategy/

How to balance your PR career and parenthood as a Dad by Tom Hemingway

https://www.theprinsider.com/post/how-to-balance-your-pr-career-and-parenthood-as-a-dad

How To Write A Great PR Brief by Jane Ainsworth

https://www.wpragency.co.uk/2025/02/how-to-write-a-great-pr-brief/

How Do AI Content Detectors Work? Answers From a Data Scientist by Ryan Law

https://ahrefs.com/blog/how-do-ai-content-detectors-work/

PR should be tracking more than reach - here are the metrics that matter by Aimee Byrne-Nash

https://www.prmoment.com/opinion/pr-should-be-tracking-more-than-reach-here-are-the-metrics-that-matter

Learnings from a FOI campaign by Sam Walker

https://www.linkedin.com/posts/samanthawalker1990_i-recently-ran-an-foi-campaign-for-a-client-activity-7294666011440525313-_YXI/?utm_medium=ios_app&utm_source=social_share_send&utm_campaign=copy_link

Work things we forget are normal by Kirsty Hulse

https://www.linkedin.com/feed/update/urn:li:activity:7293624234478567424/

Brand mentions are the new backlinks in the age of AI search by Britney Muller

https://www.linkedin.com/posts/britneymuller_brand-mentions-are-the-new-backlinks-in-the-ugcPost-7295240464142680064-dYzy?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC-RwegBhRsPtuXzUQNzLs98jBAcv_TZ12o

Do you ever feel like you're stuck in a rut when it comes to ideation? by Elisha Vadhia

https://www.linkedin.com/posts/activity-7297245720758177792-PvM6?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC-RwegBhRsPtuXzUQNzLs98jBAcv_TZ12o

Here’s how to go about running a campaign retrospective to uncover learnings from an underperforming campaign by James Brockbank

https://www.linkedin.com/posts/james-brockbank_digitalpr-activity-7300428132325486592-MrfK?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC-RwegBhRsPtuXzUQNzLs98jBAcv_TZ12o

10 brutal PR truths they don’t teach you when you start out by Alex Aldrich

https://www.linkedin.com/posts/alex-aldrichpr_10-brutal-pr-truths-they-dont-teach-you-activity-7298313673578631170-dDcD?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC-RwegBhRsPtuXzUQNzLs98jBAcv_TZ12o

Mastering Productivity in Digital PR by Elisha Vadhia

https://www.linkedin.com/posts/activity-7300821467800190976-S4tD?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC-RwegBhRsPtuXzUQNzLs98jBAcv_TZ12o

Podcasts/Webinars

The Importance of Brand Building - The Digital PR Podcast w/ Stephen Kenwright

https://open.spotify.com/episode/6RHsAzx0QuIwldeShQqjbv

How to Critique Your Campaign Ideas (and What to Do When They Don’t Land) - Linking Out Loud Podcast w/ Hannah Smith

https://open.spotify.com/show/0PWjs8KlUF4dF8fQrEwHm8

Measuring Success with Digital PR - BuzzStream Podcast w/ Chris Panteli

https://www.buzzstream.com/blog/digital-pr-success-podcast/

The Truth About In-House PR - The Digital PR Podcast w/ Sophie Mawby

https://open.spotify.com/episode/3yVwJBg2YZgaqsfuPuy2bp

Want to do even more learning?

Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.

The library is a database of more than 1,700 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.