Matt Seabridge
8 January 2025
Digital PR Learning Resources You May Have Missed From December
Last month we found 38 learning resources that you should check out if you work in Digital PR.
If you find these round ups useful, I share the latest Digital PR news, blogs and resources each week in The Digital PR Observer Newsletter. You can sign up to receive it for free in your inbox each Wednesday using the form below.
38 Great Digital PR Learning Resources We Found in December
Blogs
How Digital PRs Have Changed Their Strategy in 2024 by Matt Seabridge
https://www.digitalprtips.com/blog/how-digital-prs-have-changed-their-strategy-in-2024
24 Blogs From 2024 That Digital PRs Should Read by Matt Seabridge
https://www.digitalprtips.com/blog/24-blogs-from-2024-that-digital-prs-should-read
Digital PRs Share Their Favourite Campaigns From 2024 by Matt Seabridge
https://www.digitalprtips.com/blog/digital-prs-share-their-favourite-campaigns-from-2024
My Digital PR Wishlist for 2025 by Matt Seabridge
https://www.digitalprtips.com/blog/my-digital-pr-wishlist-for-2025
My Favourite Christmas Campaigns by Matt Seabridge
https://www.digitalprtips.com/blog/digital-pr-examples-christmas-campaigns
The top 50 creative brand marketing campaigns of 2024 by Famous Campaigns
https://www.famouscampaigns.com/2024/12/the-top-50-creative-brand-marketing-campaigns-of-2024/
10 Best HARO & Connectively Alternatives (Since it Shut Down) by Vince Nero
https://www.buzzstream.com/blog/haro-connectively-alternatives/
How to Create a Winning Link Building Plan in 2025 (That Actually Works) by Daniel Trick
https://fatjoe.com/blog/link-building-plan/
Reactive Digital PR: What is it & how do you do it? by Darren Kingman
https://rootdigital.co.uk/blog/reactive-digital-pr/
Digitaloft’s SEO, Content & Digital PR Predictions for 2025 by Francesca Reynoldson
https://digitaloft.co.uk/digitalofts-seo-content-digital-pr-predictions-for-2025/
The Impact of Digital PR on SEO by Mark McMeekin
https://thisisnovos.com/blog/the-impact-of-digital-pr-on-seo/
Reactive wrap-up: 24 reactive campaigns we wish we’d thought of in 2024 by Rosa McLeod
https://distinctly.co/blog/reactive-digitalpr-campaigns-of-2024/
5 Data Sources to Supercharge Your 2025 Digital PR Campaigns by Lewis Belford
https://thisisnovos.com/blog/5-data-sources-for-your-digital-pr-campaigns/
What is Reactive PR and How Does it Differ from Proactive PR? by Vince Nero
https://www.buzzstream.com/blog/reactive-pr/
Why Link Building Will Look Radically Different in 2025 by Vince Nero
https://www.buzzstream.com/blog/link-building-in-2025/
10 HARO Alternatives To Score Real Media Backlinks in 2025 by Dmytro Tsybuliak
https://editorial.link/haro-alternatives/
How to do your own digital PR on a budget by Veronica Fletcher
https://journofinder.com/blog/how-to-do-your-own-digital-pr-on-a-budget
Where Do #Journorequests Come From [Data Study] by Vince Nero
https://www.buzzstream.com/blog/journorequests/
How Propellernet’s Digital PR Team Turned Data into Viral News in 2024 by Raquel Pinto
The Power of Storytelling in Digital PR: Tips and Techniques by Lawrence Hitches
https://studiohawk.com.au/blog/storytelling-digital-pr
How To Protect Yourself From A Negative News Cycle by James Renhard
https://www.linkedin.com/pulse/how-protect-yourself-from-negative-news-cycle-jbhdigitalpr-givde/
Why media intros should never be skipped by Tanya Gains
How to Write a Media Pitch: Examples & Template by PR Newswire
https://www.prnewswire.co.uk/resources/articles/prn-how-to-write-media-pitch/
Comms professionals’ predictions for AI in 2025 by Allison Carter
https://www.prdaily.com/comms-professionals-predictions-for-ai-in-2025/
25 PR & Communications Trends for 2025 by Phoebe-Jane Boyd
https://www.vuelio.com/uk/blog/25-pr-and-communications-trends-for-2025/
6 Digital PR Trends To Watch in 2025 by Amy Van Schalkwyk
https://thisisnovos.com/blog/6-digital-pr-trends-to-watch-in-2025/
Expert Predictions For Journalism In 2025 by TechRound
https://techround.co.uk/news/expert-predictions-journalism-2025/
PR Trends 2025 Report by Prowly
9 Proven Ways To Build Links During Christmas & New Year by Holly Mason
https://thisisnovos.com/blog/9-ways-to-build-links-during-christmas/
How to Secure Last-Minute Christmas Press Coverage for Your eCommerce Brand by Cecilie Olsen
https://www.theprinsider.com/post/how-to-secure-last-minute-christmas-press-coverage
A stress free guide to handling client demands over the holidays by Elizabeth Howlett
https://www.prmoment.com/pr-insight/how-to-handle-client-requests-christmas-pr
A Beginner’s Guide to Digital PR by Corinne Grace
https://correctdigital.com/digital-pr/
How I TRIPLED Organic Traffic in 12 Months By Focusing on Value, Not Search by Vince Nero
https://www.buzzstream.com/blog/seo-case-study/
The State of Digital Agencies 2024 by Paddy Moogan
Podcasts/Webinars
Owning In-House Digital PR - BuzzStream Podcast w/ Victoria Schmid
https://www.buzzstream.com/blog/in-house-digital-pr-podcast/
How to Earn Coverage - BuzzStream Podcast w/ Peter Shankman
https://www.buzzstream.com/blog/source-of-sources-podcast/
Original Research as a PR Superpower - Digital PR Explained Podcast w/ Liz Weir
https://open.spotify.com/episode/0jqwq7YqrbslUX2HCCPP31
How to Get The Most Out of Your Marketing Agency in 2025 - LoftTalk Webinar w/ Nina Edwards & Beth Crowe
https://www.youtube.com/watch?v=njdCXmqzmFI
Want to do even more learning?
Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.
The library is a database of more than 1,600 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.
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