Digital PR Learning Resources You May Have Missed From August

Last month we found 32 learning resources that you should check out if you work in Digital PR.

If you find these round ups useful, I share the latest Digital PR news, blogs and resources each week in The Digital PR Observer Newsletter. You can sign up to receive it for free in your inbox each Wednesday using the form below.

32 Great Digital PR Learning Resources We Found in August

Blogs/Social Posts

Ethical Storytelling in PR: Relevance, Reputation, Results by Virginia Hawkins

https://www.screamingfrog.co.uk/blog/ethical-storytelling-in-pr/

The Role and Impact of Data Analysis for Digital PR by Keunike Maralit

https://prosperitymedia.com.au/the-role-and-impact-of-data-analysis-for-digital-pr/

31,711 links later. Lessons from 2025’s biggest travel PR campaigns by Sophie Crosby

https://www.mintydigital.com/blog/31711-links-later-lessons-from-2025s-biggest-travel-pr-campaigns/

Six KPIs to track digital PR campaigns (that aren't backlinks) by Laura Bamford

https://www.motivepr.co.uk/blog/six-kpis-to-track-digital-pr-campaigns-that-arent-backlinks

Is Link Building Dead? (15 Data Studies Behind the Clickbait) by Vince Nero

https://www.buzzstream.com/blog/is-link-building-dead/

Best Link Building Tools by Dan Treasure

https://rootdigital.co.uk/blog/best-link-building-tools/

Make journalists want to work with you by Rosie Taylor

https://rosietaylor.substack.com/p/what-makes-journalists-want-you

What besieged brands should do in an age of fake viral apologies by Andy Barr

https://www.thedrum.com/opinion/2025/08/05/what-besieged-brands-should-do-age-fake-viral-apologies

How to land product reviews in top-tier media for AI visibility by Kirke Viira

https://www.motivepr.co.uk/blog/secure-product-round-ups-reviews-in-top-tier-publications-ai-overviews

Digital PR tips for businesses in the travel industry by Laura Bamford

https://www.motivepr.co.uk/blog/digital-pr-tips-for-businesses-in-the-travel-industry

Will Posting on Reddit Help Your Brand in AI Search? by Sophie Crosby

https://www.mintydigital.com/blog/will-posting-on-reddit-help-your-brand-in-ai-search/

The State of Backlinks for SEO in 2025: What 800+ SEOs Think About Link Building by Jeremy Moser

https://userp.io/link-building/state-of-backlinks-for-seo/

Thinking of a Career in PR? What You Need to Know by Bianca Parvu

https://www.cision.com/resources/articles/career-in-pr-what-to-know/

Local and regional PR: What it is and why it matters by Laura Bamford

https://www.motivepr.co.uk/blog/local-regional-pr-benefits

How travel brands can use seasonality to drive bookings all year round by Sarah Samways

https://www.motivepr.co.uk/blog/how-travel-brands-can-use-seasonality-to-drive-bookings-all-year-round

What are PRs using AI for, exactly? by Elizabeth Howlett

https://www.prmoment.com/pr-insight/what-are-prs-using-ai-for-2025

Stop following this PR advice, readers say by Allison Carter

https://www.prdaily.com/stop-following-this-pr-advice-readers-say/

Search Everywhere Optimization: 5 Places to Optimize Beyond Google by Mateusz Makosiewicz

https://ahrefs.com/blog/search-everywhere-optimization/

Generative Engine Optimization: Growth Strategies and Metrics For the AI Era by Mateusz Makosiewicz

https://ahrefs.com/blog/geo-generative-engine-optimization/

How to protect your brand reputation in AI search by Patrick Geaney

https://searchengineland.com/how-to-protect-your-brand-reputation-in-ai-search-460669

‘Search everywhere’ doesn’t mean ‘be everywhere’ by Ashley Liddell

https://searchengineland.com/search-everywhere-be-everywhere-460068

How to come up with ideas when your brain isn't cooperating by Shakira Sacks

https://www.linkedin.com/posts/shakira-sacks_pr-digitalpr-freelancepr-activity-7360946921164742657-rWtH?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC-RwegBhRsPtuXzUQNzLs98jBAcv_TZ12o

If you want to avoid feeling like you're spending a Saturday night in A&E, here are three tips to keep you sane if you've chosen a life of PR by Tom Chivers

https://www.linkedin.com/posts/tomchivers_people-say-its-pr-not-er-and-theyre-absolutely-activity-7360573195130691585-e3VY?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC-RwegBhRsPtuXzUQNzLs98jBAcv_TZ12o

PR is not a lead-gen channel, it's an awareness channel by Gabriella Sheerin

https://www.linkedin.com/posts/gabriella-sheerin-73a8ba80_pr-is-not-a-lead-gen-channel-its-an-awareness-activity-7360569424489185281-_R8M?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC-RwegBhRsPtuXzUQNzLs98jBAcv_TZ12o

What’s really going to happen with AI and SEO? by Hannah Bryce

https://www.linkedin.com/pulse/whats-really-going-happen-ai-seo-hannah-bryce-7ty5e/

Launched a campaign and had a week of crickets? 🦗 Here’s a few tweaks I always swear by to get media cut through by Aliyah Loughlan

https://www.linkedin.com/posts/aliyah-loughlan-432aa6128_launched-a-campaign-and-had-a-week-of-crickets-activity-7363544089071349762-YlhD?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC-RwegBhRsPtuXzUQNzLs98jBAcv_TZ12o

Podcasts/Webinars

How AI is Changing Journalism: PR, Ethics & Fake Experts - The Digital PR Podcast w/ Rob Waugh

https://open.spotify.com/episode/2J7JTsvOWuQF60i7HFsaIm

Building Your Personal Brand in PR - BuzzStream Podcast w/ Grace Burton

https://www.buzzstream.com/blog/personal-brand-pr-podcast/

How to Take SEO Ideas From Your Competitors - BuzzStream Podcast w/ Shane Dutka

https://www.buzzstream.com/blog/competitor-seo-podcast/

How GEO Is Changing Digital PR - BuzzStream Podcast w/ Oliver Sissons

https://www.buzzstream.com/blog/geo-changing-pr-podcast/

How To Pitch Your Founder Story (and Actually Get a Response) - Digital PR Explained Podcast

https://open.spotify.com/episode/6OvSxgnqKDNw1xOGOgCgQq

Inside the PR Strategy of Cause-Driven Celebrity Campaigns - Digital PR Explained Podcast

https://open.spotify.com/episode/40W5G06E8VtCpTE9Ecezl5

Want to do even more learning?

Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.

The library is a database of more than 2,000 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.