Digital PR Learning Resources You May Have Missed From April

Last month we found 42 learning resources that you should check out if you work in Digital PR.

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42 Great Digital PR Learning Resources We Found in April

Blogs/Social Posts

Pet PR Campaigns: Examples of Successful Campaigns by Matt Seabridge

https://www.digitalprtips.com/blog/pet-pr-campaigns-examples-of-successful-campaigns

Why you need to be building the personal brand of your PR experts to pass a Journalist’s vetting process by Matt Seabridge

https://www.digitalprtips.com/blog/why-you-need-to-be-building-the-personal-brand-of-your-pr-experts

How to Use FOI Requests as a Digital PR Campaign Data Source by Jamie Dixon

https://digitaloft.co.uk/using-foi-requests-in-digital-pr/

Better together: Why PR and link-building shouldn’t live in silos by Daisy Burrell

https://medium.com/@daisycarahunt_46831/better-together-why-pr-and-link-building-shouldnt-live-in-silos-c31b91f77424

How to Demonstrate Your Value as a Digital PR in 2025 by Marina Plummer

https://www.theprinsider.com/post/how-to-demonstrate-your-value

Link Building Trends Report (2025) by Vince Nero

https://www.buzzstream.com/blog/link-building-trends/

PR Tools: A Complete Guide to the Top 30+ Digital PR Tools 2025 by Aleksandra Dyl

https://prowly.com/magazine/pr-tools-guide/

An introduction to Digital PR in Australia by Ellie Sumner

https://prosperitymedia.com.au/an-introduction-to-digital-pr-in-australia/

Beyond the Link: Crafting Digital PR That's Both Link-worthy and Helpful by Alex Fiske

https://aira.net/blog/crafting-digital-pr-thats-both-link-worthy-and-helpful/

How to Earn Coverage with Expert Commentary by Amanda Ayres

https://thisisnovos.com/blog/how-to-earn-coverage-with-expert-commentary/

The Evolution of Digital PR: Key Skills for 2025 and Beyond by James Congdon

https://withfrontier.com/spotlight/the-evolution-of-digital-pr-key-skills-for-2025-and-beyond/

How To Land PR Campaigns on April Fools Day by James Hayward-Browne

https://bottledimagination.com/insights-and-work/how-to-land-pr-campaigns-on-april-fools-day/

How to Navigate the Ethical Challenges of Storytelling in Health PR by Jess Farmery

https://www.theprinsider.com/post/how-to-navigate-the-ethical-challenges-of-storytelling-in-health-pr

Why I doubt quantity ever beats quality by Rosie Taylor

https://rosietaylor.substack.com/p/media-coverage-quantity-vs-quality

How Effective is Spray and Pray in PR? (We Analyzed 31M Emails To Find Out) by Vince Nero

https://www.buzzstream.com/blog/spray-and-pray-study/

What is Reactive PR and How Does it Compare to Proactive PR? by Mile Zivkovic

https://prowly.com/magazine/what-is-reactive-pr/

How we got our digital PR campaign for Blackcircles.com spoken about in Parliament by Digitaloft

https://digitaloft.co.uk/our-work/blackcircles-pothole-report/

When Links Go Wrong: Why News And Media Publishers Need To Embrace Earned Links And Ditch Nofollow by Glenn Gabe

https://www.gsqi.com/marketing-blog/news-media-publishers-link-out-ditch-nofollow/

A Guide to Backlink Metrics: Which Should You Be Using and Why? by Ellie Morgan

https://thisisnovos.com/blog/a-guide-to-backlink-metrics/

Why Your ‘Expert’ Content Isn’t Fooling Anyone by Sophie Crosby

https://www.mintydigital.com/blog/why-your-expert-content-isnt-fooling-anyone-and-how-to-do-it-properly-with-head-of-marketing-sophie-crosby/

Do You Need Unsubscribe Links in Email Outreach (And Do They Impact Outreach)? by Vince Nero

https://www.buzzstream.com/blog/unsubscribe-links/

10 Ways to Create Helpful Content + Examples and Checklist by Shannon Willoby

https://backlinko.com/helpful-content

4 Simple Ways eCommerce Websites Can Get Press Coverage by Ellie Morgan

https://thisisnovos.com/blog/four-ways-ecom-websites-can-get-press-coverage/

Why Are Press Releases Important and Still Relevant? by PR Newswire

https://www.prnewswire.co.uk/resources/articles/why-are-press-releases-important-and-still-relevant/

6 Tips for PR Pros to Build (and Maintain) Relationships with Journalists and Influencers by PR Newswire

https://www.prnewswire.co.uk/resources/articles/6-tips-for-PR-pros-to-build-relationships-with-journalists-and-influencers/

2025 Comms Report by Cision

https://www.cision.com/resources/guides-and-reports/2025-comms-report/

7 Expert Tips for Using Generative AI in PR by Cision

https://www.cision.com/resources/tip-sheets/best-practices-using-generative-ai-pr/

Virtual reality: The widely-quoted media experts who are not what they seem by Press Gazette

https://pressgazette.co.uk/publishers/digital-journalism/virtual-reality-the-widely-quoted-media-experts-who-are-not-what-they-seem/

Hoodwinked by AI: the PR impact of fake ‘expert’ commentators by Elizabeth Howlett

https://www.prmoment.com/pr-insight/hoodwinked-by-ai-the-pr-impact-of-fake-expert-commentators

What does an award-winning PR campaign look like? by Elizabeth Howlett

https://www.prmoment.com/pr-insight/what-does-an-award-winning-pr-campaign-look-like

How to Pitch a Podcast (Tips and Examples from Hundreds of Pitches) by Vince Nero

https://www.buzzstream.com/blog/how-to-pitch-a-podcast/

5 top insights for landing PR coverage in Spain and Latin America by Rachel McHugh

https://distinctly.co/blog/5-top-insights-for-landing-pr-coverage-in-spain-and-latin-america/

Digital PR in 2025 is about strategy, relationships, and hacks that actually get you noticed. Here are five that work right now by Sheridan Okey

https://www.linkedin.com/posts/sheridan-okey_digitalpr-pr-marketing-activity-7312526971953967104-AYHb?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC-RwegBhRsPtuXzUQNzLs98jBAcv_TZ12o

What emotions are REALLY driving top performing campaigns? by Samantha Levene

https://www.linkedin.com/posts/samantha-levene-91479a136_digital-pr-which-emotions-are-leading-in-ugcPost-7318243237050142722-7k77?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC-RwegBhRsPtuXzUQNzLs98jBAcv_TZ12o

Podcasts/Webinars

Harnessing AI in Digital PR - The Digital PR Podcast w/ Alex Cassidy

https://open.spotify.com/episode/1UMI7y8VI3EjL2XZc7MiDl

Bad Hiring, Burnout, and Building a Career You Love - The Digital PR Podcast w/ Lauren Spearman

https://open.spotify.com/episode/2TV94PuvA4lLYPVwNEoPGC

How to Pitch Local U.S. News Sites for Better Links - BuzzStream Podcast w/ Collin Czarnecki

https://www.buzzstream.com/blog/local-news-podcast/

How Digital PR Builds Brands - BuzzStream Podcast w/ Jane Hunt

https://www.buzzstream.com/blog/jbh-podcast/

Pitching Journalists - BuzzStream Podcast w/ Rosie Taylor

https://www.buzzstream.com/blog/pitching-journalists-podcast/

How Preply Earned 12K Links and 3M Visitors with Digital PR - BuzzStream Podcast w/ Daniele Saccardi

https://www.buzzstream.com/blog/preply-podcast/

Help a Reporter Out (HARO) is Back! (We Talked to the New Owner) - BuzzStream Podcast

https://www.buzzstream.com/blog/haro-is-back-podcast/

How to Fix “Boring” Stats in Your PR Pitch - Digital PR Explained Podcast

https://vadacommunications.com/2025/04/11/how-to-fix-boring-stats-in-your-pr-pitch/

Want to do even more learning?

Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.

The library is a database of more than 1,700 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.